Chapter 402

The major home appliance stores did not form a large scale because of the small plates.

Therefore, their operation ideas are to come as they want.

It should be said that they are all wild ways.

However, in the third and fourth tier cities, you don't have to say that you want such a wild road.

If you set up a large store like Gome in the past, it may not be easy to talk.

What people want is bargaining and what they want is deception.

A move of state subsidies has aroused the interest of many customers in an instant.

Of course, these small appliance stores are also human talents.

Of course, they know that Huanyu mall is advertising their website. At the same time, they also take advantage of this opportunity to do it online and offline.

For a while, the major home appliance stores did their best to attract more customers as much as possible.

On the other hand, Dangdang and excellence soon established their own home appliance marketing team.

Although the major supermarkets do not cooperate with them, they bypass the home appliance supermarkets and cooperate directly with home appliance manufacturers.

I have to say, this move is really OK.

In addition, cooperation with manufacturers has another advantage, that is, price advantage.

It is also advantageous to put it on the platform.

However, all power plant manufacturers do not cooperate if you want to.

If you want to cooperate, you must sign an order with them.

In other words, it is impossible for you to buy one and deliver it to you.

Without tens of millions and billions of lists, these home appliance manufacturers ignore you.

Don't think the list of tens of millions and billions is very large, but in fact, it's just a little.

In addition to cost and logistics, it's good to earn 5 million.

Unfortunately, even with the cooperation of manufacturers, Dangdang and excellence still haven't solved the problem of offline delivery.

In other words, although the manufacturer can deliver goods, it can not bring the user experience.

Even Dangdang and Zhuoyue realized this, and increased the investment in logistics to ensure the delivery of goods within seven days. But in the end, after the two websites went online, they were not welcomed by the market.

It is rumored that Dangdang and excellence went online on the same day, and the sales amount has not been announced.

This has represented that Dangdang and excellence have failed to move to home appliances.

Not only failed, they also signed orders with major home appliance manufacturers.

You know, if these orders are signed and haven't been sold, it will be a huge loss.

But no one will care about them at the moment, because after Dangdang and excellence, Suning e-commerce was officially launched.

It is superior to Dangdang and has more advantages than Huanyu mall.

Suning itself is home appliances, and the brand is stronger than Yongle.

In addition, Suning also has its own logistics, after-sales and marketing team.

It's just moving the team online now.

The media believed that Suning would definitely do better than Huanyu mall.

But the results were surprising.

Suning e-commerce did not release specific sales figures after it was officially launched.

It's not that they don't want to publish it, but that they can't publish it.

On the same day, after Suning e-commerce was officially launched, the whole website collapsed for no reason.

Although Suning later said that it was attacked by hackers on the day when Suning e-commerce went online.

But industry experts are skeptical.

Later relevant people decrypted that the reason for the collapse of Suning e-commerce website that day was the problem of website architecture.

Well, to put it simply, Suning Appliance thinks that e-commerce is just a website. Although some insiders pointed out that there were great problems in their website at that time, even if the page was simple, there were great defects in architecture, database, server and signal processing.

But Suning didn't know much about the Internet at that time. It was also a layman who guided the war command this time.

Although he is very good at selling home appliances offline, he is in the dark when he is online.

After Suning, Gome.

Gome's boss is a figure.

They learned the lessons of Suning and perfectly solved the problems of website architecture.

The whole website is not only atmospheric and concise, but also extremely smooth.

Just wait for the official online, but a series of bugs emerge one after another.

For example, Gome has also set up an auction system like Huanyu mall.

As a result, those who did not get the auction also deducted their money.

This can annoy those users who participate in the auction.

"He meow, Gome, are you stealing money?"

"I didn't get it and deducted my money."

"What does it mean to deduct your money? He mews. Do you know how much I deducted?"

"How much did you deduct?"

"30000."

"How can you buckle so much?"

"He deducted all the money I had raised more than a dozen times."

"NIMA..."

Although Gome mall urgently handled this problem, there are still many bugs.

What drives users most is the [identification code].

This [identification code] is the same as a series of serial numbers. As long as you hold the identification code, you can pick up the goods at any store under Gome's line.

Of course, this is a copy of Huanyu mall.

Of course, plagiarism is plagiarism. It's nothing.

However, when the user really took these identification codes to pick up the goods, he found various problems.

Either the identification code cannot be identified, or the identification code identifies other types of products.

This is obviously a problem with the database.

But this is undoubtedly an extremely bad experience for those users who try to experience it.

"Sister yo, I bought a color TV, and the identification code recognized the speaker."

"Your speaker is fairly good. I bought a color TV and recognized a remote control."

"I can't do a good job in building a website. It's good to sell things online?"

"Gome, you can rest assured that you can sell appliances offline and join the fun online."

A large number of users are going to cry and madly call Gome's customer service.

But there were so many people on the phone that Gome's customer service department gave the whole stall.

Some customers who were crazy by Gome mall complained to 12315 on the spot.

After the relevant departments came forward, many consumers' orders were cancelled one after another.

Finally, the sales of Gome mall were not announced.

How else will it be announced?

Originally, if the order was not cancelled, in fact, the sales data was OK.

But most of the lists were cancelled at once, and the sales data was embarrassed to be released.

……

"I'm convinced by those guys. I can't do a good website. I dare to engage in e-commerce."

Faced with such a situation, Zhang Jianming was stunned.

He did not expect that the aggressive Suning and Gome would end up in this way.

"Every other line is like a mountain. After all, they are engaged in offline physical stores, and laymen lead experts. If there is no problem, there will be problems."

This is also why Chen Yu dare not easily enter the physical home appliance supermarket.

Chen Yu can succeed in doing the Internet. That's because Chen Yu understands the Internet.

If this enters the entity, I'm afraid the joke will be the same as Gome Suning's access to the Internet.

Of course, this is only temporary. Chen Yu will not enter easily.

There will be opportunities and talents in the future... It is absolutely necessary to enter the offline entity.

"By the way, is our second wave of online activities about to begin?"

"Well, we'll have another promotion next week."

"The fire is all open. Let them have a look at the second wave of sales of our Huanyu mall."

Chen Yu nodded, his heart full of expectation.