Chapter 516

"Chen Tong, what's the matter with Huanyu portal's blog?"

Xinlang CEO office.

Cao Guowei called Chen Tong, chief editor.

Looking at the blog of Huanyu portal, Cao Guo was angry.

They have paid attention to the blog of Huanyu portal before. Of course, they have known about the blog business for a long time. However, they have always believed that blogging is a niche business, so they did not participate. Although Huanyu portal also accessed the blog to the portal website, they once thought that Huanyu portal could not do it.

But now, this blog, which is regarded as a minority by the public, has really been made by Huanyu portal.

Not only did it, but also because of Mingyue's blog, countless other netizens also took effect.

Although these blogs do not have the fire of the bright moon, they also bring great IP flow to Huanyu portal.

"President Cao, we must also follow up the blog immediately."

Chen Tong felt that the action of Huanyu portal was not simple before, but he didn't have much ideas about blog.

But after Huanyu technology made the blog, Chen Tong knew that the original blog could still play like this.

Chen Tong, who has never underestimated the gateway of Huanyu, immediately proposed to Cao Guowei.

"Of course we have to launch the blog business."

Cao Guowei looked serious.

I may have hesitated about blogging before, but what else can I hesitate now?

Look at the Huanyu portal, because of his blog, it suddenly made their popularity surpass Xinlang for a time.

You know, it was impossible for netizens who had previously browsed Xinlang website to go to Huanyu portal.

After all, Xinlang is the No1 in the portal industry. In fact, they have done very well.

Huanyu portal, whether professional or otherwise, how can it compare with Xinlang?

However, now these Xinlang users who never go to the Huanyu portal have also started browsing the Huanyu portal because of their blogs.

"However, Huanyu technology has taken the lead in making efforts on the blog, and we are somewhat passive."

Frowned.

Although I think blog has great prospects, Cao Guowei is still a sad cloud.

"Mr. Cao, blog is actually a content business. Like our news content, it doesn't make much difference in itself. Just as Huanyu technology's blog can be popular, it's because of Mingyue's blog that year. As long as we build such a blog, our Xinlang blog may not be worse than Huanyu Technology."

"That's right, but content resources can't be done at once. Moreover, as I said just now, Huanyu technology takes the lead."

This is sometimes the case in the Internet market.

Sometimes he really doesn't have any technical difficulty.

But whoever takes the lead first will be recognized by the market.

"Mr. Cao, although Huanyu technology takes the lead, we don't have no chance. I studied Huanyu technology's blogs. Most of them are miscellaneous, and there are all kinds of blogs. Although there is the bright moon of the year, there is no prominent core. That's why they didn't work after they launched their blogs. That's why they didn't work There are accidental factors in the explosion of blog in June. If we focus on launching our core business on the blog, we may surpass them. "

"Chen Tong, it seems that you have a plan. Talk about it."

Chen Tong is an old hand in the content.

When Chen Tong said this, Cao Guowei was a little relieved.

"Star."

Chen Tong said directly, "we can invite stars to open blogs."

"Star?"

"Yes, Mr. Cao, this is actually the same idea as the circle of Huanyu technology. At that time, the reason why the circle was able to rise was because the star circle was established first. Because the stars brought their own traffic, he could soon form his own circle and form his own fan group, and then attracted countless users."

"If we invite a series of stars to open blogs, on the one hand, we can hype this and quickly attract the attention of the public. On the other hand, the blog posts written by this series of stars are also a great attraction."

Chen Tong is very smart to see the traffic brought by stars.

Everyone pursues stars in itself.

For example, you like Andy Lau.

If Liu Dehua opened a blog, would you go to his blog.

This is the closest contact with stars.

To tell the truth, this way is more powerful than the circle.

After all, there are star fans in the circle, and no stars are really in it.

Everyone is talking about some fans. Stars won't come out to interact with you.

But put it in the blog, it's different.

"Good, good."

Cao Guo nodded constantly.

If this move continues, even if Xinlang blog doesn't seize the opportunity, it can catch up from behind.

And if a series of stars open blogs at that time, it will be really heavy news in the Internet and entertainment circles.

"The cost may be a little big."

Although I think this plan is very good, Cao Guowei is worried about the capital.

Although these stars are well-known and have high traffic, the money is not a small amount to cooperate with them.

But Chen Tong said with a smile, "Mr. Cao, the cost is not much."

"What?"

"We can take the blog as a window for them to publicize. It seems that we pull them to open the blog, but we can also publicize them from another aspect. We use Internet resources to publicize them, and they pull traffic for us through the blog, which is a win-win cooperation."

"OK."

"Chen Tong, I have yours."

Cao Guowei patted the table gently.

Obviously, he is extremely satisfied with Chen Yu's plan.

"You are fully responsible for this piece."

"Yes."

"However, Chen Tong, we can't be stingy with this one. Although cooperation may not require much money, we also need a sum of money to promote speculation. I'll tell the financial side later how much money we need. You can give an example and I support you unconditionally."

"Thank you, Mr. Cao."

Chen Tong was overjoyed.

Although Chen Tong once criticized Cao Guo for entering the online game business, fortunately, he made up for it.

Cao Guowei has always been generous in Xinlang's core business.

With such a CEO, Huanyu technology has no fear.

In the next few days, Chen Tong focused on inviting major domestic stars.

Of course, he is not invited by all stars.

First, take the initiative to invite some superstars.

Just take care of these superstars and create topics and traffic.

So in the future, even if other second and third tier stars don't need to be invited, they will come and open themselves.

Even in the future, they can open up the blog into a star packaging channel.

In the future, if some stars want to publicize and promote, they have to pay a sum of money to Xinlang.

Of course, this is the future.

Now the main thing is to launch their Xinlang blog.