Chapter 523

NOKIA.

"Mr. Xu, our first batch of mobile phones are about to leave the factory. At present, we are ready to carry out marketing arrangements. However, the pricing has to be decided by Mr. Xu."

Nokia marketing director "Jiangzi" took out a marketing plan and reported it to Xu ban, President of Nokia China.

"Pricing."

Xu banged on the table.

Recently, he is also considering this issue.

"Manager Jiang, how much do you think the price is good?"

"I think..."

After thinking about it, Jiang Zi said: "the sinking market is all ultra-low-end users. At present, the price of Tianyu mobile phone is 299, which is quite low. If we set 299, we will definitely lose money. However, we Nokia have a brand premium. Users should be able to accept a premium of more than 200 yuan. I have agreed to set it at 499 yuan."

"Let me see."

Xu ban did not reply immediately.

Although Nokia doesn't earn much at the price of 499, if they can grab half of the market, they can also earn. However, Xu ban has some concerns about Huanyu technology. You know, Huanyu technology was just an Internet company before, but he rushed directly into the mobile phone field with heinous prices.

Although this seems to be a mess, it undoubtedly shows its incomparable strength.

Just as now, the sinking market has defeated all mobile phone manufacturers, which is so powerful that even Nokia can't do it.

"499 will not be too high."

Xu ban hesitated: "you know, Tianyu mobile phone is only 299. Although we Nokia have a brand premium, I'm afraid users will not consider the brand at such a low price."

Do you have face when you buy a 499 yuan Nokia mobile phone?

did not.

If you buy a Nokia for more than 2000 yuan, you may be able to install a facade.

"Mr. Xu, what do you mean?"

“399。”

Xu Ban said a number.

But this figure makes Jiangzi extremely worried: "president Xu, the price set by 399 is too dangerous."

"If 399 is the guide price, we must give it 350 or even lower from the operator. If we sell well, maybe we can earn a little, but if we don't sell well, we will have a great loss."

You know, in order to reduce costs, Nokia has carried out large-scale production this time.

Such production certainly reduces the cost all at once.

But the cost is reduced.

But if these mobile phones are not sold, they will rot in your hands.

"Exactly, we should lower the guidance price."

"If 399 we can't compete with Tianyu mobile phones, 499 we won't have a chance at all."

"But..."

"Nothing, but I've decided."

Xu ban didn't continue to explain.

If we want to win back the market in front of Huanyu technology, we must make sacrifices.

Even if Nokia does not make money on ultra-low-end mobile phones, it will snatch back the market.

This is not for short-term interests.

This is for Nokia's long-term strategy.

……

"President Ren, do you really want the price so low?"

"Otherwise?"

Huawei headquarters.

Yu Chengdong, who is in charge of the consumer business department, came to Ren Zhengfei's office.

Ren Zhengfei disagreed with Ren Zhengfei's pricing of Huawei's mobile phone to 299.

"However, president Ren, our mobile phones are OEM by Huanyu technology. In itself, our cost is higher than Huanyu technology. They sell 299, and we also sell 299. We don't make money at all."

"Cheng Dong, can we make money by selling 399?"

Although Ren Zhengfei has always said that he doesn't want to enter the mobile phone market.

But, to be honest, what he attaches most importance to is the mobile phone market.

It doesn't matter that Huawei didn't enter the mobile phone market before.

But the last time he was killed by Huanyu technology group, he paid more attention to mobile phone business than anyone else.

If not, he can't make a deal with Chen Yuda.

Fortunately, Huanyu technology agreed to their cooperation.

"Take a long-term view. Huawei mobile phones can not make money for 10 years, but we must occupy a certain market share."

This is actually an Internet game.

This is also Ren Zhengfei's conclusion after studying Huanyu technology.

In his research, Internet companies first rely on seizing the market and finally drive others out.

It doesn't matter whether you make money when seizing the market.

As long as we seize the market, we will make money sooner or later.

Look at the instant messaging of Huanyu technology. In those years, their instant messaging has always been at a loss.

But now, after unifying the country, instant messaging has become one of their most profitable businesses.

……

"President Chen, Nokia and Huawei will hold a new product launch next week."

"So fast?"

"Well, they may want to get ahead of us."

"It seems that they are in a hurry."

Things on this side of the portal can not be completed overnight.

After explaining Li Xuelin, Chen Yu focused on his mobile phone.

At this time, it was December 2003.

next month.

In other words, it will take a few days, that is, 2004.

"What day are they?"

"I'm not sure, but it may be new year's day."

"New Year's Day is a good day."

Chen Yu sighed and said, "in that case, let's choose new year's day."

"OK."

Wu Kai has no problem.

Huanyu technology has long been laid out before, and he has been waiting for this day.

"Wu Kai, look at your funny smile. It won't work."

"Hehe, President Chen, do I have?"

"No?"

"Yes, I have."

Wu Kai admitted: "it's a great feeling. You don't know. When I think of our mobile phone prices on New Year's day, I can't wait to see how the two companies react."

"Well, you can go to the press conference in person."

“Ok。”

Wu Kai did not refuse.

He enjoyed the feeling.

This feeling is not how much money I made.

It doesn't matter whether you make money or not.

But this feeling of defeating opponents and destroying friends and businessmen can give people a sense of achievement.

This also allows Wu Kai to slowly change from the original rich second generation to entrepreneurs.

As long as he can make some money and get family recognition, he is satisfied.

But now, Wu Kai has fully invested in the company's business.

Time glides by.

In the twinkling of an eye, 2004 has come.

The new year's bell rings. It's new year's day.

Nokia, Huawei and, of course, Tianyu Technology announced in advance that they would hold a new product launch

For the press conferences of the three companies, the industry has already paid attention to them.

"Ladies and gentlemen, the press conference of the three companies is about to begin. Who do you support?"

"Of course it's Nokia. The Raptor crossed the river, not blowing."

"Although Nokia is awesome, the remaining two are not vegetarian. I support Tianyu Technology."

"Tianyu mobile phone actually has no technical content. If you want to say technology, I support Huawei."

"Technology can't be a meal. Didn't Huawei make a mobile phone before? It was destroyed by Tianyu Technology."

"At one time and another, Huawei is said to have reduced the production cost of mobile phones to the extreme this time, competing with Tianyu Technology."

Before the press conference began, a group of industry experts kept commenting on the three companies.

Of course, all three have supporters.

As for who is the real winner among the three, they don't know.

But they know that:

After the press conference of the three mobile phone companies today, it may change the pattern of the mobile phone industry in the future.