Chapter 543

What is the best way to advertise?

It's not a website, it's not a newspaper, it's TV.

Television has always been, including when the mobile Internet appeared in the previous life, television advertising is also more than others.

This is because of the crowd covered by TV.

What if a TV play with the same name as Kyushu appears at this time?

That's not advertising for dozens of seconds, nor advertising for one minute or two minutes.

It's a 40 minute ad that lasts more than a month.

And this is just the premiere.

If a TV play is well received, there will be several rounds after its premiere.

If there are super popular works, sometimes a year or decades can show your influence.

Such as the legend of the new white lady, journey to the West... And so on.

Although Kyushu misty record is not comparable to these works.

But Kyushu misty record is invested heavily by Huanyu technology.

Invited the most famous directors, actors and post production.

It can be said that the 2004 version of Kyushu misty record is more popular than the previous 2019 version of Kyushu.

【 Lu Guichen, the eldest son of Qingyang Department of Beilu, came to Donglu as the eldest son and met Ji ye, the common son who was not loved by his father, and Yu Ran, the princess of the feather nationality, who took refuge with his aunt. The three young partners suffered many challenges and challenges due to their identity in the prince's college, and established a deep friendship in the process of helping and saving each other.

The outgoing overlord wins Wuyi (played by Zhang Fengyi) by holding the emperor to order the princes. LV Guichen, Ji ye and Yuran follow a generation of famous generals Xiyan and others to send out a just division to fight Shangyang pass. Unexpectedly, there is another big conspiracy behind the battle of Shangyang pass. At the time of crisis, the young people fight to death and grow into a generation of leaders...]

This is a brief introduction of Kyushu misty record.

However, this is the introduction in the novel.

In the TV series, in order to highlight Kyushu ol.

In order to let the audience convey that this is a game, the whole TV series has also been adapted.

The story is about a group of historians who found a description of Kyushu in China thousands of years ago.

They thought that Kyushu here meant the original Kyushu in China. But later, with a series of archaeological discoveries, Kyushu here turned out to be another more brilliant Kyushu continent than ancient China.

That continent has gone through countless dynasties and various races have been born.

There are people, feathered people, Kuafu, mackerel, charm and river collaterals

Each race has its own characteristics.

Each ethnic group has its own territory.

But because the age is too long, people can't restore the era at that time.

So a company called "Huanyu technology" created a game world called "Kyushu" for people to witness the glory of that time in the game

This is a perfect way of advertising.

That is, the advertisement of Kyushu was made, and the name of Huanyu technology was also made.

At the same time, he plays TV dramas every day. In fact, he tells everyone that there is a game like Kyushu.

Moreover, users will not feel bored because they are advertising.

Instead, you will feel that such a setting is very fresh.

For a moment, the world of Warcraft that was still talking about was directly fragmented by the topic of Kyushu.

……

"Kyushu misty record."

Netease.

Ding Lei, who won the world of Warcraft agency, has been under great pressure recently.

Although he sent Ding Yingfeng to negotiate with Blizzard and reduced the agency fee of US $50 million, the agency fee of US $150 million is still a large number.

This is not to say that Netease can't take the money.

The key is that after taking out this money, if the operation of world of Warcraft is not successful, he will have to spit blood.

But fortunately, world of Warcraft is extremely well made.

Blizzard can drive such a high price, which is worthy of his game.

But just when he was ready to hype the topic of acting for world of Warcraft at sky high prices, a TV play of Huanyu technology with the same name as their Kyushu ol appeared.

You say the same name is the same name, but his TV play is completely advertising Kyushu ol.

Even the setting of the beginning of the TV series is related to Huanyu technology and games.

Such advertising not only stimulated Ding Lei, but also made his brain hole soar.

In his mind, he will do the same for the next game in the future.

"Yingfeng, it seems that we are much different from Huanyu technology publicity."

Ding Lei sighed.

"Mr. Ding, Huanyu technology has always been good at publicity and speculation. However, this is only publicity. What can really leave users depends on the quality of the game. At that time, we can compare the quality with Kyushu PK. Who is good and who is bad? Players' eyes are bright. They can see it all at once."

"Yes."

Ding Lei nodded.

To publicize this piece of Huanyu technology, we can only rely on real skills.

Fortunately, world of Warcraft did not disappoint them. It was really a big production.

Although they don't know how Kyushu ol is, Ding Lei knows. Although the pictures of Kyushu ol are beautiful, they are far from world of Warcraft.

"Is the server and network ready?"

"Ready."

"Select some excellent players and start the two-week closed test immediately."

"Yes."

The soldiers are at great speed.

Now that he has signed an agency contract with Blizzard, Ding Lei is ready to conduct closed test as soon as possible.

This closed test is not your own GM test.

In order to more accurately reflect the whole game, Netease invites all kinds of elite players across the country.

In this way, we can detect the Internet environment all over the country.

Second, we can also form a reputation through these elite players, and finally beat Kyushu ol by quality.

……

"Zou Tao, are you under pressure?"

"There are some, but it's OK."

"It's OK. Hehe, your pressure resistance is pretty good."

Netease has started a closed test, and Huanyu technology can't lag behind.

Under the arrangement of Zou Tao, Kyushu ol also conducted closed test.

It just looks a little bad.

Although Kyushu ol is also a large-scale 3D online game carefully produced by Huanyu technology, its strength is worse than Blizzard after all. In addition, Blizzard has been secretly making world of Warcraft four years ago. Although there are not many people for closed testing, there are some bad voices.

Obviously, in the eyes of some closed test players, world of Warcraft is better than Kyushu ol.

However, Chen Yu never thought that if he was well made, he would attract more players in formal operation.

In the formal operation, whether players will play your game is still subject to many constraints.

Such as publicity.

Another example is the point card recharge.

Network maintenance.

There is also the Internet environment.

This Internet environment refers to computer configuration.

The more advanced the game, the higher the computer configuration.

If the computer configuration is not enough.

Sorry, no matter how good the game is, you can't play it.

"Yes."

At present, Chen Yu thought of a way to kill world of Warcraft.