Chapter 546

The closed beta of world of Warcraft and Kyushu ol soon ended.

After sealed test, it is generally internal test.

However, during the internal test, the major Internet channels appeared one after another about the closed test comparison of the two games.

[World of Warcraft vs Kyushu, who do you support?]

[Kyushu, the pinnacle of domestic games, is still one notch behind world of Warcraft.]

[on the strength of Blizzard and Huanyu technology.]

The online game has not been used by the universal technology company has the final say.

After several years of development, Netease, as one of the three major game manufacturers in China, also has its own game operation concept.

Although they don't have their own game portal or their own circle, they also don't do well in instant messaging.

But just because they don't have it doesn't mean they can't publicize it.

Besides, they don't. isn't Huanyu technology?

Netease is very smart to use the various businesses created by Huanyu technology to become their publicity platform.

Like on 5173.

For example, in the circle.

Another example is in the instant messaging group.

Similarly, for guilds, they also infiltrate step by step.

It can be said that for the sake of world of Warcraft, Netease has made an absolute capital in this publicity layout.

Of course, the effect is obvious.

After a wave of publicity and promotion, the quality of world of Warcraft itself is better than Kyushu. Under their influence, the most anticipated game for most gamers has become world of Warcraft.

You know, although world of Warcraft was also very popular before.

But the most anticipated online game has not been world of Warcraft, but Kyushu of Huanyu technology.

At one time, Netease didn't understand.

Even Ding Lei has always believed that Huanyu technology is cheating.

This is not an objection.

Because Ding Lei couldn't understand what he thought before.

Mingming's and Mingming's games are similar. It's not necessarily that Huanyu technology's games are fun and classic. But it is the game operated by Huanyu technology, which is often more than 1 million online at the same time.

Until now, Ding Lei, who slowly embarked on the road of Huanyu technology, gradually understood the playing method of Huanyu technology.

Although their game production level is average, their operation level is the top in China.

Not to mention the other one, just propaganda, a number of domestic game companies are not their opponents.

Game portal, Internet cafe, guild, water army, YY game channel... These are important drivers of Huanyu technology operation.

Now they keep up.

"Yingfeng, how is the internal test preparation?"

"Mr. Ding, everything is ready and can be tested internally at any time."

"What about Huanyu technology? What do they do?"

"Not yet... But they have also increased their investment in publicity. They have their own channels and platforms. If you give them time, I'm worried..."

"There's no need to worry. The internal test will start soon, and it's no use for them to increase publicity. Moreover, if they can increase, so can we. At most, we just spend more money."

Although the publicity effect has been very good, Ding Lei still hasn't relaxed.

Huanyu technology has always been No1 in the industry. Even if they take the lead temporarily, Ding Lei is afraid of Huanyu technology's comeback.

But now Ding Lei is more confident than before.

After all.

The contest between Huanyu technology and them in those years was completely rolling, or even dimensionality reduction.

But now, after really understanding the playing method of Huanyu technology, they quickly shorten the distance with Huanyu technology.

Just like publicity.

Although Ding Lei knows that Huanyu technology has its own channels, if they are willing to spend money, Huanyu technology can't help them. In addition, considering that $200 million has been paid out, can we be stingy in promoting this piece of investment?

……

"Zou Tao, you have met your opponent."

The actions of Netease also put some pressure on Huanyu technology.

Chen Yu was a little excited to find that Ding Lei had added points to the game operation.

It seems that we can have a good fight with Netease.

Otherwise, just like before, they can't pick up any of their own moves. It's so boring.

"Mr. Chen, you can rest assured that when the internal test is over, the number of people online must exceed that of world of Warcraft."

"Oh, Zou Tao, it seems that you are very confident?"

"There are some. I have prepared several plans. Mr. Chen, have a look."

With that, Zou Tao handed the plan to Chen Yu.

During this period of time, Zou Tao was thinking about how to deal with Netease's plan.

Although his performance in the closed beta is not satisfactory, Zou Tao is not easy to provoke in the face of Netease's world of Warcraft.

Just looked at Zou Tao's plan, but Chen Yu shook his head.

"No."

Chen Yu denied: "although these schemes also have effects, they are the same as the previous play."

Zou Tao's plan is actually an upgraded version of the previous Huanyu technology game operation.

It focuses on the various businesses of Huanyu technology to carry out vigorous publicity and promotion.

Although Chen Yu also believes that such playing methods still have effects, especially these channels are still Huanyu technology, which has more advantages than Netease in this area. It's just that Netease is also doing this. If Huanyu technology still insists, it's difficult to get away from its opponents.

"President Chen, I also prepared an invitation code for network management."

Seeing Chen Yu shaking his head, Zou Tao thought and said.

"Network management invitation code, what is this?"

"It's the same as the game promotion code we made before."

"Since it's the same, why do you have to come up with a network management invitation code?"

"The main reason is that the effect of the previous game promotion code is not particularly obvious."

Zou Tao explained: "The game promotion code has been launched for some time now, and it has attracted a lot of people to promote it at the beginning. However, this model has also been imitated by other game companies, and the game promotion code on the web page can not make the game promoters pay more attention to promoting our games. They can send links at most, or mention that others regard it as making little money online Spend money. "

"What does the network management invitation code mean?"

"The NMS invitation code is especially for NMS, and the income of NMS invitation code is higher than that of previous game promotion codes. If these NMS can help us promote our games, their monthly income can be about the same as their salary, or even higher."

Chen Yuming is white about this.

This looks like an invitation code. In fact, it is equivalent to recruiting a game promotion specialist of Huanyu technology.

But he is more useful than the game promotion specialist.

Because the network manager stays in the Internet cafe, he contacts the game players most.

At the same time, many game players are also familiar with these network management.

If the network management seriously promotes their games to them, the conversion efficiency is very high.

"Good, good."

Chen Yu approved the plan.

But Zou Tao hesitated, but still said: "the cost of promotion funds may be relatively large."

There are hundreds of thousands of Internet cafes in China. If each Internet cafe has a network management invitation code, it will be equivalent to recruiting more than 100000 employees at once. Even if it is impossible to get all network management in the country, half of them should be obtained, otherwise it will have no effect. But the income generated by these tens of thousands of employee invitation codes is also terrible.

But Chen Yu waved his hand: "we don't need to worry about money. As long as we can attract people, the front cost is also worth it. Besides, look at Netease. We can smash $200 million. What are we afraid of?"

"But I don't think it's enough."

"Mr. Chen, what do you mean?"

"If you want to spend more money, why don't you go further since you think of network management?"

"Further?"

Zou Tao doesn't understand something.

"For example, charter."

"Private room?"

Zou Tao can't keep up with Chen Yu's rhythm.

"What does it mean to charter?"

"Zou Tao, you have a funny head. Chartering is to charter the Internet cafe. It means that we have all the machines in the Internet cafe."

Internet cafes have always been a must for major game companies.

This is the beginning of Huanyu technology.

But Huanyu technology is only reflected in the publicity of Internet cafes at the beginning.

This kind of publicity includes putting up posters, engaging in offline Internet cafe activities, Internet cafe team... And so on.

But now Chen Yu has taken the Internet cafe publicity one step further.

From the original poster, a charter plane came directly.

"Oh, that's it."

But although Zou Tao nodded, Zou Tao still felt unable to keep up with Chen Yu's brain circuit.

"Mr. Chen, can you tell me more about it?"

What's the charter?

What's the matter with all the machines in the Internet cafe?

Do you want to let ordinary users surf the Internet for free?

Seeing Zou Tao's face forced, Chen Yu was helpless.

This is normal.

This move can't be imagined by anyone.

This move was invented by Shi Yuzhu, a former game boss.

Now Shi Yuzhu is still selling melatonin and has not entered the game field.

Naturally, this kind of promotion means that Internet cafes invite users to play their home games for free is unknown at present.

Not only does no one know.

On the contrary, you can't think of it until such a promotion means comes out.

Now that Netease has learned their original playing style.

Well, Chen Yu will change another more terrible way.

Fortunately, Zou Tao is not a fool.

After Chen Yu explained a little, Zou Tao suddenly realized.

But in my heart.

The original game promotion can also do so.

Originally, you can also pack Internet cafes and ask them to play their own games.

Although such means are simple and crude, they are extremely effective.

Zou Tao has seen it.

If that time comes, the game players will rush into their games madly.

Although not everyone can stick to the game when they enter their game.

Some may just play for a while and won't play your game later.

But whether they play for a while or for a long time.

As long as they play, everything starts.

With a start and a try... Then many people may embark on the road of games from now on.

"President Chen, can we still do this?"

"Of course."

"Is this too bullying?"

"Yes?"

Touching his chin, Chen Yu was a little confused: "do we bully people?"

"Er..."

Zou Tao was speechless.