Chapter 562

"Microsoft's Internet operation is not much different from novices?"

Both of them were stunned by what Chen Yu said.

I'm afraid Chen Yu is the only one who can evaluate Microsoft like this.

"Mr. Chen, we can't do nothing."

He opened his mouth and Li Nan asked.

"Yes, we can really do nothing."

Chen Yu nodded.

Penguins in previous generations did not make much strategy in the face of MSN invasion.

At best, I made a TM.

But this TM is rubbish. Penguin doesn't want to update it after it has been launched for some time.

"Well, you insist on some operations, but you have to wait for some time."

"Just wait for them to make mistakes."

Seeing that they were still a little tangled, Chen Yu had to say.

Although MSN will be finished without doing anything, it will take a long time.

Chen Yu doesn't want to take the penguin approach.

With Chen Yu's understanding of instant messaging and the Internet, he has too many tricks.

As for what trick to use for MSN, it depends on how MSN performs at that time.

At the instigation of Chen Yu, Huanyu technology did nothing.

This made Tang Jun happy.

He was also worried that Huanyu technology would snipe them.

I didn't expect Huanyu technology to underestimate the enemy. Don't blame them for being rude.

"Launch the first wave of advertising."

"Specializing in office and business elites."

After all, he is the president of Microsoft China. Although Tang Jun is not particularly strong, he still has many abilities.

Instant messaging has always started with differentiation.

YY played like this at that time.

The penguin group chat in the back also plays like this.

As long as the differentiation is opened first, their MSN can attract some users.

As long as these users are stable, they can slowly plot the whole YY market.

yes.

Although Tang Jun wants to kill YY quickly, he also knows that it is basically impossible in a short time.

YY has monopolized the whole domestic instant messaging market. Even if they, Microsoft can't destroy them in an instant.

To this end, Tang Jun made several steps.

As long as the plan is completed step by step, YY will also be entangled by Microsoft.

"Ladies and gentlemen, Microsoft has launched a new instant messaging software, focusing on business office work. Let's download it."

"YY is too pediatrics. Some children are playing. Let's use MSN."

"MSN is very commercial. Some netizens above are industry elites. MSN can be used not only to work, but also to make friends. Moreover, the quality of making friends is much higher than that of YY."

Have to say.

Microsoft MSN's differentiation strategy is not bad.

They started with business office and quickly attracted the attention of a group of white-collar elites.

Many friends with more business office needs have turned from YY to MSN.

Moreover, after several waves of Microsoft advertising, even some ordinary people feel that MSN is more powerful.

As for why?

Why else?

Because it's more forced to use MSN.

Only social elites use MSN.

On the other hand, MSN is also used to express your identity.

In a short time, MSN has millions of users.

Moreover, they also did a data survey.

They found that although the overall users of MSN are very different from YY, MSN has suddenly narrowed the distance from YY in the business elite. According to the data survey, there are 20 million high-end business people in China, YY accounts for 13 million, and MSN quickly robbed 7 million users.

This data is scary.

You know, Microsoft has only launched MSN for a long time, which suddenly occupied this market.

According to the trend, within a few months, MSN can occupy all domestic high-end business users.

"Mr. Tang, Bill affirmed your work. This is a letter of sympathy from him."

The secretary brought the letter.

Tang Jun smiles.

He returned to his most confident state.

"Mr. Tang, I think we should apply to the headquarters for more resources and bind our MSN to the operating system."

This move can be said to be Microsoft's strongest trump card.

Microsoft, which owns winodows operating system, has almost monopolized the global operating system market.

In other words, he can bind any software attached to the windows operating system as long as he wants.

For example, Microsoft's IE browser seized the global market under the compulsory binding of windows.

"Not for the time being."

Tang Jun shook his head: "binding MSN will be suspected of monopoly, and the headquarters will not make a decision lightly."

Microsoft was almost divided by the court because of its monopoly.

After this, Microsoft has become much more careful when implementing all kinds of software.

Of course, this does not mean that Microsoft is afraid to bind.

However, they generally do not do so unless they have to.

Of course, this is only one reason.

Another reason, Tang Jun didn't say.

The last academic event put Tang Jun's position as president of China in jeopardy.

Bill had already made a replacement.

Although Tang Jun was right later, Microsoft was still ready to replace Tang Jun.

The instant messaging war has just begun. Tang Jun is ready to apply to the headquarters for the strongest resources. I'm afraid his position as president will be replaced soon.

The reason is simple.

Why do you want to be president?

"What we need to do next is to do a perfect docking with major enterprises."

Although Microsoft is powerful, it is impossible for Microsoft alone to completely destroy the market around technology YY at once.

Therefore, when Microsoft entered instant messaging, Microsoft also cooperated with Xinlang Baidu Ali and other enterprises.

Here, especially Alibaba's e-commerce business.

Because users need to communicate with merchants through instant messaging.

So they have a great demand for instant messaging.

In addition, e-commerce instant messaging software is very sticky, but it will not be replaced easily once it is used.

In addition, you can't replace it if you want to. The e-commerce platform can force you to use some communication software.

Before, Ali used YY in the communication between merchants and buyers.

Of course, Ali also wants to launch its own instant messaging software.

After all, Ali and Huanyu technology are rivals. They use YY to cooperate with Huanyu technology on the other hand.

But Ali doesn't have so much energy and money.

Now that Microsoft is here, it's OK to cooperate with Microsoft temporarily.

Therefore.

The close integration between Microsoft and Alibaba and the exchange of resources between the two sides have brought many users to MSN all of a sudden.

These actions make Huanyu Technology Li Nan feel pressure.

He always wanted to fight back, but he was always pressed by Chen Yu.

At this time, Ali perfectly replaced their YY with MSN. Li Nan couldn't wait and came to Chen Yu's office again.

"President Chen, we have to do it."

"Well, you can do it now."

"Er..."

Seeing that Chen Yu changed his mind, Li Nan was a little strange.

"What are you going to do?"

Chen Yu asked.

"I have made YY business version, which is specially for high-end business people."

This way is the same as that of penguins in previous lives.

In the face of MSN attack, Penguin also made a business version of QQ.

Although this strategy seems a little useful, Chen Yu feels that this action is not very urgent.

Chen Yu said, "wait for this one first."

"Mr. Chen, wait."

"Yes."

Chen said, "why can't you hold your breath more and more."

Chen Yu criticized Li Nan.

"President Chen, I'm under a lot of pressure. You see, MSN has millions of users and is about to break tens of millions."

"What's the point?"

Chen Yu shook his head: "their total number of users is just tens of millions, and our number of online users has already broken tens of millions. To say the total number of users, it has been hundreds of millions."

Although MSN has made great progress, from the data, the two are not at the same level at all.

This is why Chen Yu is in no hurry.

Not to mention anything else, MSN still has a long way to go to catch up with YY in data alone.

And the road is too long. Walking, they are tired to death.

"President Chen, we've been watching?"

Li Nan was stunned by Chen Yu.

"That's not true."

Seeing that Li Nan has been insane by himself recently, Chen Yu said: "in fact, we can do something more interesting."

"What kind of play?"

"Li Nan, let's first analyze the user population of MSN."

MSN killed itself in previous lives.

Although Chen Yu can also use this method, it takes too long.

And there will be big variables in the future.

Whether MSN will die in the future or not, the sooner we kill him, the better.

But Chen Yu doesn't like the way penguins played in previous lives.

He decided to take the same approach as penguins.

For example, lead them to the minority.

"MSN's positioning of business elites seems effective, but in fact, it is still very small. Where are so many business elites in China? Everyone is ordinary people. Although their users grow rapidly, they are also full soon. If they are allowed to focus on business elites all the time, they won't want to surpass us all their life?"

"President Chen, but I'm worried that Microsoft will introduce business elites to the general population. After all, business elites still have a great influence on the people."

"Yes, it's actually very big, but we can fight their business elites."

"Mr. Chen, what do you mean?"

"It's also simple."

Chen Yu continued to ask, "what are the characteristics of business elites?"

"High IQ, high EQ, talented."

"Do you have any money?"

"Also rich."

"Yes, just have money."

Chen Yu said: "this is actually consistent with Alibaba e-commerce users. Those who can buy things online are more or less business elites and have the same money."

In fact, those who can buy online in 2004 are also business elites.

"Since they have money, is their spending power very high?"

"Yes."

"With high consumption power, it's easier to do business on MSN."

"In theory, it should be."

Li Nan nodded.

But although he kept nodding, Li Nan still didn't understand what Chen Yu meant.

"President Chen, I still don't understand."

"It doesn't matter. You'll soon understand."

Chen Yu smiled with evil: "Li Nan, do you often see some news about Da Bao Jian on the Internet?"

"This, this... There are many."

Li Nan has some embarrassment.

"On our YY side, many people use YY to do big sword business."

"President Chen, we have launched a strict supervision mechanism for dabaojian. At present, there are few in this area."

"I know. But what I want to ask is, how are these people doing big sword protection business with our YY?"

"This..."

Li Nan's head is big.

This brain circuit is too wonderful.

From Microsoft's MSN all the way to YY's big sword.

What is this and what.

"Mr. Chen, do you want to protect the sword?"

"Big sister."

Chen Yu puffed... Almost choked by Li Nan.

"Then..."

Look at Li Nan's expression and ask.

You know, I'm afraid she thinks in her heart, otherwise why do you ask this.

"Hurry up, I'm talking about business."

Li Nan said with doubt: "in fact, the effect is not good and the success rate is not high, but they use the mechanism of widely spreading the net to send messages to thousands of people. As long as some people succeed."

"It's a good move to cast a net, but it's too troublesome."

Speaking of this, Chen Yu suddenly said, "what if these people suddenly move to MSN?"