Chapter 649

"Great, I'm waiting for your promotion at Huanyu mall."

Dong Minzhu smiled.

About the promotion, it is not only good for Huanyu mall, but also good for Gree Electric.

It can even be said that Gree Electric has more direct benefits for them.

With such a large platform for promotion, they can sell more air conditioners.

"However, Mr. Dong, this time our promotion model may be different from before."

"You say."

"The air conditioners we want to sell on our platform cannot be sold on other platforms."

"You mean not on Taobao, excellence, including ebay?"

"Not only these online platforms, but also offline platforms."

"This..."

Dong Minzhu hesitated and said, "Chen Yu, I'm afraid we can't agree to this."

However, Dong Minzhu is also afraid of Chen Yu's misunderstanding: "Chen Yu, if it's online, I can promise you, but if it includes offline platforms, we can't withstand the pressure of those dealers. You know, the strength of offline large household appliance supermarkets is very strong, and we can't cooperate with them."

Make it simple.

Although online sales are so popular, the real sales volume is that physical stores sell more.

The reason why Dong Minzhu is very interested in Chen Yu is that she feels that the Internet is also a good sales channel.

What's more, it can increase sales.

But I really want her to make one of two choices. Her first choice is offline.

It's not Dong Minzhu's ruthlessness. Anyone will do so.

Unless, online sales are much larger than entities, or entities account for only a small part of online sales.

But at present, Huanyu mall has no such strength.

As for whether there is a future, let's talk about it in the future.

Of course, Chen Yu was not surprised by Dong Minzhu's refusal.

Not to mention Gree, I'm afraid no merchant will agree to such conditions put forward by Chen Yu.

Online trading platform is just a trend, and it is not really popular yet.

"Mr. Dong, I'm abrupt. However, Mr. Dong, you misunderstood me."

Chen Yu knows how much he weighs.

Although now Huanyu technology seems to be on a large scale and has made a lot of money, it is worth more than many well-known enterprises.

But in the eyes of some well-known manufacturing enterprises, they don't think Huanyu technology is very powerful.

At the very least, he has limited influence on the entity.

His impact on employment is limited.

His impact on the economy is also limited.

Even if it is e-commerce, the overall scale and impact at this time are not particularly large.

The real impact is that the mobile phone business of Huanyu technology has a greater impact on the entity.

However, what Chen Yu said is different from what Dong Minzhu understood.

Chen Yu explained: "I mean, Gree can make another brand of air conditioner for Huanyu mall alone."

"President Chen, there are some difficulties."

Dong Minzhu shook her head: "Gree has spent a lot of manpower and material resources on each air conditioning brand. It's not impossible to build a brand for your Huanyu mall alone, but the price is too high."

For example, Gree's calm king series.

It's not easy to create an air conditioner comparable to the calm king series.

For this, Chen Yu has done mobile phones and also knows the difficulty of building a brand.

However, since Chen Yu put forward this request, Chen Yu has long thought of the strategy: "president Dong, you just need to choose a brand name. As for the promotion of this brand, Gree is not responsible."

"OEM?"

"You can also say so."

Dong Minzhu didn't understand: "does anyone buy it like this?"

"Of course, as long as the price is appropriate."

Chen Yu continued: "previously, our model sold air conditioners, such as calm king. We will sell calm king online, and physical stores will also sell it. For us, we have no advantage."

The only advantage of online stores is that they are cheap.

But before that, the price was cheap, which was done by Huanyu mall.

When smashing the market, you can naturally discount money, but you can't discount money every day.

In addition, these air-conditioned color TV sets are large household appliances. Each one is pasted with one or two hundred, and a large quantity is unbearable.

"Gree only needs to build a separate air conditioning brand for us. This brand does not need Gree promotion. It can be sold to us. As for whether we can sell it or not, it's our own business."

This way of playing is actually the B2C self operated mode of later generations.

The so-called self marketing is the website platform's own marketing.

Why is there such a pattern?

In fact, the problems encountered by Huanyu mall are the same.

The price of air conditioner from the manufacturer is 2000 yuan, and the price of air conditioner from Huanyu mall is almost 2000 yuan.

Everyone's cost is almost the same. Even, the physical home appliance supermarket may get lower goods than the online merchant.

Why low?

Because overall, the physical sales volume is still more.

In that case, what do you take to compete with the physical appliance supermarket?

Can you reduce the price?

Can you keep falling?

Even if you can reduce it, physical stores can also reduce it.

Although physical stores need rent and labor... Online stores also need publicity and promotion costs.

Even, if they are more cruel, the physical stores will fall worse than you.

This is why you will see many times in later generations that the prices of many electronic products on the Internet are just a reference.

If you really buy this electronic product, the entity is cheaper than online.

At that time, let alone that online shopping defeated the entity, the entity is entirely possible to defeat online shopping.

Then, the only thing that can reduce the price and PK with entities is self-management.

I sell an air conditioning brand that doesn't exist in the physical store, which is a perfect solution.

Of course, this is also under Gree.

This brand has little popularity, but its parameters and appearance are similar to those of a series of brand air conditioners.

Most importantly, because Gree air conditioners do not need their own promotion and publicity, their shipping cost can be reduced to a very low level.

Then, through such a model, B2C can establish a real competition model with the physical home appliance supermarket.

No matter how much it costs to pick up the goods in the physical store, the air conditioners I sell are different from yours anyway.

Whether your price is high or low has nothing to do with us.

As for the Internet, will everyone care about the brand?

Although online consumers will also care about brands.

But they care about big brands.

As long as big brands are the same, ordinary consumers do not pay special attention to other small brands under big brands.

Moreover, under the strong cost performance, many users will tend to buy online.

In particular, when people buy more popular models, consumers will pile up and place orders.

"Chen Yu, your model is great."

Dong Minzhu is not an ordinary person.

She was born in marketing, although she didn't understand Chen Yu's intention just now.

But after Chen Yu explained a little, she understood Chen Yu's intention.

It can be said that once this model comes out, in the future, their Huanyu mall will have a long and short capital compared with the physical home appliance supermarket.

"This model can be, but if you can't sell so many air conditioners, we won't be responsible for returning them."

"Don't worry, Gree won't have any trouble unless there is a quality problem. Moreover, if president Dong agrees, Huanyu department store is willing to shorten the collection cycle to two months."

"Seriously?"

"Mr. Dong, if it's not true, I'll come to Gree myself to do something."

Chen Yu responded with a smile.

He knew that the last sentence was the real killing move.

For Gree, the most important thing is to collect the money.

Similarly, for all manufacturing industries, the most important thing is payment collection.

If the payment is not recovered, there will be no funds for R & D.

If the payment is not recovered, there will be no funds for promotion.

If the payment for goods is not recovered, the treatment of the enterprise cannot be improved.

Shorten the payment cycle by one month and enhance the competitiveness of enterprises by 30%.

Shorten the payment cycle by two months and enhance the competitiveness of enterprises by 60%.

Shorten the payment cycle by three months, or if there is no payment collection, you must pay for the goods first.

Then, the competitiveness of enterprises will increase by 200%.

As long as Chen Yu shortens the collection cycle, it will directly point to Gree's death. They can't refuse.