Chapter 843

The joint efforts of Samsung, Panasonic, Sony and Nokia have achieved remarkable results.

Originally, resistance screen mobile phones were basically dominated by pear mobile phones of Huanyu technology, but with the addition of this group of brands, the sales of pear mobile phones fell rapidly.

Pear mobile phone has always been one of the most important businesses of Huanyu technology.

It seems that this only affects the business of pear mobile phone.

But in fact, to suppress pear mobile phone is to suppress a series of businesses of Huanyu technology.

Pear mobile phone is affected, so the system, chip, screen and future mobile Internet related to pear mobile phone will be affected. It can be said that pear mobile phone definitely affects the whole body.

"Brother Jian, how about the resistance screen technology of Samsung and Panasonic?"

"Similar to ours."

"What about the price?"

"The price of their press conference is about 5000 yuan, but this is not the terminal sales price. The terminal sales price is lower than their press conference price. The lowest is Nokia. Their terminal retail price has dropped to 4500 yuan, and even 4300 yuan in a few regions."

Zhang Jianming reported the information he had to Chen Yu.

High end mobile phones have always been the most profitable.

Not to mention the previous 5000-6000 yuan, even if the retail price is more than 4000 yuan, the profit is also very large.

Therefore, the price reduction of these mobile phones is completely understandable.

"Mr. Chen, I think we can lower our pears properly."

"No."

Chen Yu refused directly.

Zhang Jianming's price reduction is naturally understood by Chen Yu.

Pear mobile phone is currently the highest price in the whole network, that is, 6000 yuan.

If it was before, 6000 yuan is naturally not high.

Because there is no competition.

Others like Samsung, Sony and Nokia have not followed up.

Only pear mobile phones in the whole network are resistance screen mobile phones.

In other words, only pear mobile phone is the most dazzling resistance screen mobile phone in the whole network.

Although there was a resistance screen mobile phone before, the previous resistance screen was completely different from the current resistance screen.

Pear mobile phone can be said to subvert the concept of traditional resistance screen mobile phone.

This is why pear mobile phones can sell at such a high price.

But now there is competition.

When the functions are almost the same, the competitiveness of pear mobile phone is much weaker.

Nevertheless, Chen Yu refused.

Although the price reduction of pear mobile phone still has incomparable profits, once the price is reduced, it will affect the brand of pear mobile phone.

Pear series is the most high-end brand of Huanyu technology.

Obviously, the higher the brand price, the more expensive it is.

Have you ever seen a cheap high-end brand?

This is basically impossible.

"Nokia, Samsung and Sony, their brand strategy is one brand, including all categories of high, middle and low, but our brand model is different from them. Pear mobile phones must keep high prices."

Chen Yu doesn't think that if the market price is high, the products can't be sold.

The world market is too big. As long as your product is good enough, it will have a market.

Even if only 10% or even 20% of people buy your products, you can make incomparable profits.

"But, Mr. Chen, in the current situation, if we don't reduce the price, our sales will certainly be pulled down."

"It's normal to pull down temporarily, but this is not necessarily. Originally, we were doing resistance screen mobile phones, but now Samsung, Sony and Nokia have joined in, and he will expand the market on the other hand. Our pear mobile phone is the first to do resistance screen mobile phones, not to mention foreign countries. In the eyes of people in the domestic market, we still recognize pear."

"That's right, but Sony, Samsung, Nokia... These brands are also very strong."

Zhang Jianming's worry is not unreasonable.

If you take a general brand, pears can certainly be killed second.

Take Samsung and Sony. Compared with pears, pears don't have many advantages.

Although there are still some people who will choose pears.

"In that case, we should not reduce the price, but improve the brand awareness. If everyone thinks that the pear brand exceeds Sony and Samsung at a glance, wouldn't it be ok?"

"President Chen, is it too difficult?"

Zhang Jianming is a little embarrassed.

tell the truth.

Although pear is the first mobile phone brand in China, it has not surpassed Samsung, Sony and Nokia.

Well, it's polite.

In terms of comprehensive brand strength, pear is far inferior to Samsung, Sony and Nokia.

After all, these brands have influenced people's judgment for decades.

The pear brand has only appeared in recent years.

Even if the pear brand is very high-end, it does not completely exceed the strength of some foreign brands.

"It's not difficult to be sleepy. How do you know if you don't try?"

Chen Yu kept smiling.

Although the establishment of the brand seems to take a long time.

But not necessarily.

Under the influence of new high-tech superposition, the brand popularity of many products can break out in just a few years.

Like Xiaomi in a previous life.

Many people can't believe that Xiaomi has created a Xiaomi brand as soon as it is launched.

Another example is Huawei.

Can you believe that Huawei's brand strength can compete with apple in China?

Even in high-end mobile phones, Huawei is no less than apple.

Of course, this is almost impossible for many people at present.

"Brother Jian, bring Wu Kai and Yifei to discuss the plan to improve the strength of the brand."

The plan to enhance the strength of the brand is actually very simple.

One is through product power, the other is through advertising. Of course, it will take some time.

At present, the product Huanyu technology has time, which is temporarily unfavorable to Huanyu technology. Then, the most important method is advertising.

Although Zhou Yifei and Wu Kai said that the brand power of Chen Yu exceeded Samsung and Sony, they couldn't believe it.

But to be honest, it is not a very good strategy to reduce the price of pear mobile phone.

Instead, try it.

After the high-level discussion, the pear mobile phone planning department began to make a series of advertising plans.

However, after reading these plans, Chen Yu was not very satisfied.

Although these advertising schemes look good, they are really regular and have no special highlights.

"This won't work."

"This won't work either."

"This advertisement is too common. At most, this advertisement makes our sales more, but it doesn't greatly improve our brand strength."

"This is also not good..."

Chen Yu has rejected more than a dozen advertising schemes in a row.

Wu Kai has some headaches: "President Chen, these schemes have been selected from hundreds of schemes. For example, I think it's very good."

Although like the advertising program, Chen Yu will not participate.

However, Chen Yu has always been very demanding. As long as he participates in it, he must achieve the best.

"This doesn't work either. There's no force."

Chen Yu shook his head.

"Forced grid, what is forced grid?"

"It just makes people feel high-end and high-grade."

"This, this..."

Although this statement seems reasonable, it is too general.

What kind of scheme is high-end and high-grade at a glance?

"Stop this and that. Come and see how this scheme works..."

Then Chen Yu wrote a sentence on the blank document:

[he... Redefined the mobile phone].