Chapter 846

"My God..."

Wu Kai thought it was a big problem. He almost vomited blood.

"President Chen, Nokia uses ti's CPU, Motorola uses its own CPU, Sony also uses ti's CPU, and Samsung also has its own CPU. Therefore, basically, they are unlikely to use our CPU."

Wu Kai also understood what Chen Yu meant.

Huanyu technology is working on CPU, and has also invested a lot in CPU OEM business.

Of course, the CPU he built is not only for his own use, but also can create profits.

For example, cooperate with some domestic mobile phone manufacturers to install Huanyu technology CPU on domestic mobile phones.

Of course, this piece is also made.

Under the innovation of Tianwen generation 2 integrated system, many domestic mobile phones have used Tianwen chips.

However, for these foreign giants, it is obvious that they cannot use Huanyu technology.

"Not necessarily."

Chen Yu shook his head: "although these mobile phone giants have their own CPUs, including deep cooperation with other chip manufacturers, all industries are for profit. If there are profits, they will also use our CPUs."

Do domestic mobile phone manufacturers really like Huanyu technology so much?

They are so willing to ask generation 2 with heaven?

Not really.

Because Tianwen generation 2 integrates the system and is cheaper than other CPUs, why not?

"That's true, but it's too difficult for them to join our camp."

Wu Kai shook his head.

It's not that they haven't made such plans.

Wu Kai once raised this question with these mobile phone manufacturers.

But the final result is that there is no room for negotiation, so they refuse directly.

It's impossible.

"I think it's still the brand."

The brand promotion of pear mobile phone recently made Chen Yu see the influence of the brand.

Once the brand construction is successful, it can not only create a greater premium, but also occupy more markets.

"Mr. Chen, what do you mean?"

"It's actually simple."

Chen Yu said: "the brands we built before are the overall brands, such as Huanyu and pear. But among the subdivided products, he also has brands, such as Intel Pentium chip series in PC and speed dragon series in AMD. However, which brand do you think is bigger if it is mobile phone CPU?"

"This..."

For a moment, Wu Kai didn't know how to answer.

Because suddenly he didn't know how to compare.

"Don't this, because we don't have this concept in our mind."

Chen Yu continued: "even our mobile phones are like this, not to mention ordinary people."

in fact.

For ordinary people, what companies do mobile phone chips have that ordinary people don't know.

in other words.

In the whole field of mobile phone chips, mobile phone chips have not established a relatively successful brand for the time being.

Although there are some more powerful mobile phone chip companies, these are in the eyes of professionals or practitioners.

He doesn't have a concept in the consumer field.

Consumers will not choose which mobile phone because of which chip they use.

The general operation is that what kind of mobile phone manufacturers provide, consumers use what chip.

They have no choice.

This choice is not that they don't want to choose, but that they don't know how to choose.

But it's different when you put it on the computer.

The reason why AMD's CPU sells so well is that even computer Xiaobai will use Intel's CPU.

This is the role of the brand.

But in fact, is Intel's CPU really better than AMD's?

Although it is better in stability, it is far inferior to similar amd products in performance and frequency.

"Mr. Chen, do you mean to build our mobile phone chip brand?"

Wu Kai said with some excitement.

"Yes."

Chen Yu nodded.

That's his purpose.

As long as he builds his own brand, he will have a say in mobile phone chips in the future.

At the same time, he can also push his mobile phone chip to the world.

In the future, when users choose mobile phones, they will not only look at the brand of mobile phones, but also look at mobile phone chips.

Why do Huawei phones sell so well in the back?

The greatest hero is his chip.

Xiaomi, without a chip, suffered a great loss on this piece.

It is obviously easier for consumers to drive the market and let those giants follow up than for Huanyu technology to negotiate with them alone. Because there is no need to negotiate at that time, these manufacturers will automatically make changes because of the market demand. Just like when Nokia is about to go bankrupt by smart phones, don't they have to compromise the market in the end?

It's just that they compromised too late.

However, although Chen Yu's strategy is good, after considering it, Wu Kai said: "President Chen, your idea is very good. However, there is still a certain gap between Tianwen chip and other chips in terms of performance."

Why can Tianwen chip be pushed out? In fact, like pear mobile phone, it uses innovation rather than technical success.

"Of course I know, but do you think consumers know?"

Consumers don't even know which brands of mobile phone chips are. What performance do they know?

As for the PC, in fact, many computers don't know the performance of specific chips.

But because the Intel brand is too big, all users will use Intel chips at the first time.

But if you ask what is the difference between Intel Pentium and AMD speeddragon, they can't even say how much the main frequency is. Where can consumers tell you the difference. As for those who will use AMD, either some DIY old birds or some brand computer manufacturers cooperate to install it. Of course, there are some that are promoted by computer salespeople.

"The brand has nothing to do with performance, as long as we hit the advertisement hard in the chip."

"As long as our chip brand is famous, these global mobile phone manufacturers will take the initiative to cooperate with us."

After communicating with Wu Kai, Huanyu technology chip Department began to plan the brand plan of Tianwen chip.

For this, he Tingbo, who is in charge of the chip, is very excited.

This means that they made Tianwen chip and began to prepare for sea.

In order to make Tianwen chip famous, he Tingbo also learned the experience of pear mobile phone in advertising.

The whole chip advertisement doesn't say data, performance, let alone technology.

It's no use saying this.

Consumers don't understand anyway.

Where does he know what performance data represents.

Huanyu technology only needs to pass the concept that Tianwen chip is awesome to users.

And how to deliver it.

He Tingbo thought of a very good way.

She decided to install an online game legend world on pear mobile phone.