Without hesitation, Chen Yu decided to let the video go to sea.
In fact, it's not going to sea.
Because there is no video service in China.
It is not that Huanyu technology does not want to enter, but that the current domestic network hardware conditions do not support it.
Although a video website like Tudou was born, it was obvious that the video website at this time did not get much attention.
If it takes several minutes to watch a video online, who is still interested?
It's good to refresh for several minutes. If you refresh for more than ten minutes and half an hour, it's almost hopeless.
Don't think it's impossible. It's true in quite a few areas.
However, video going to sea is not an easy thing.
Li Xuelin has some experience in content construction, but it does not mean that if the content construction is good, he can succeed.
After thinking about it, Chen Yu called Li Xuelin.
Moreover, Chen Yu also called Wang Xiaochuan, who was in charge of the search engine.
"Xuelin, what's the situation? President Chen called me too?"
"Ogawa, what does President Chen tell you?"
"He said to talk about the video business first."
"It should be the technology side that needs your help."
When going to Chen Yu's office, Li Xuelin met Wang Xiaochuan.
Although both of them were surprised, the height of President Chen was not something they could consider.
Then they came to Chen Yu's office together.
"It's all here. Sit down."
Seeing the two come in, Chen Yu nodded: "Xuelin, how's the preparatory work done?"
"At present, it is being prepared, but it will take some time. After all, I just worked out the plan at that time. I didn't expect that President Chen would agree to our video business."
After receiving Chen Yu's decision to go to sea, Li Xuelin couldn't sleep for several days.
He knew that the opportunity had come.
The future depends on his ability.
"Hehe, didn't you say that video is good for making money? I'm very interested in making money now."
Bamboo made a pot of tea for them. Then Chen Yu began to talk about the specific video business.
Of course, in fact, video is very expensive, and his liquidity is also very general.
But it doesn't matter.
Chen Yu's realization model does not rely on website profits to make money.
He made money by binding a series of capitalists.
"To be specific, let's talk about content operation."
"Yes, Mr. Chen."
Li Xuelin sorted out his ideas and said: "At present, the mode of YouTube is UGC mode, that is, content production mode. Some of them are like online novels. Photographers upload their own videos to youtube, and Youtube recommends these contents to Internet users. However, YouTube currently uploads more funny videos. I think we can support more other categories in content operation, such as sports Video, life video, game video... And so on. "
"The idea is OK, but what if YouTube follows up quickly?"
"We can secretly dig some online celebrities on YouTube into our platform first."
"We can dig people, but we have to train our content producers."
"Mr. Chen, we have also taken this into account. We will add the reward function and the support of early traffic expenses."
"But in terms of model, we are not much different from youtube, but it seems that we are considering a longer term."
Chen Yu shook his head and said, "if we follow this model, it will take us a lot of time to beat YouTube."
YouTube cannot sit idly by.
This is the same at home.
Even though Huanyu portal has surpassed Xinlang in traffic, its comprehensive strength has not completely exceeded Xinlang for the time being.
The main reason is that portal content construction takes too much time.
Although the content construction of the video website is different from that of the portal website, it is shorter in theory. Because the videos of the video website are uploaded spontaneously by users, they don't need a very professional team. They just need to build a good platform.
"Mr. Chen, what do you mean?"
"I was wondering if I could change the model."
"President Chen, this is basically impossible. If there is no content, the video website has no meaning."
"I'm not denying UGC content production mode. I mean, can we change our content? For example, when we were a portal, we also made a blog. Blog is also a kind of content. Through blog, we almost equaled Sina."
If it weren't for the fact that blogs are weaker than practical news, Huanyu portal would have turned Xinlang through blogs.
This view made Li Xuelin fall into thinking.
At the same time, Wang Xiaochuan on one side also sighed.
President Chen's idea is Superman every time. Even if he just listens to him, he will be deeply inspired.
But like a portal.
Who would have thought that Huanyu portal could rise rapidly by relying on blogs.
Although both of them haven't figured out what they can do in another space. But blogs come out like this, and other models may not be born.
"President Chen, you're right. I have to go back and rethink."
After thinking for a while, Li Xuelin had no creativity.
However, being instructed by Chen Yu made him very excited.
If we can think of another more innovative model, even if this model is still based on the UGC content production model.
He must go back and think seriously with the team and make the most perfect plan again.
"Don't think about it. I have some ideas here."
This model can't be thought of in a moment.
Sometimes, this innovative model can't be thought of for a lifetime.
"For example, we can recommend short videos about 15 seconds."
"15 second short video, is it too short?"
Almost for the first time, Li Xuelin came up with the idea.
At present, there are more than ten seconds of YouTube content videos.
But more than ten seconds of video is not the mainstream. The mainstream is about one minute, or even about 10 minutes.
There have been many online celebrities who specialize in 5-10 minute videos and have won millions of fans.
What interesting video content can he produce in more than ten seconds?
"Short? I don't think it's short at all."
Chen Yu shook his head and said: "Too long videos will limit users' enthusiasm for participation. In fact, all our Internet users can publish their own videos and become content producers. However, YouTube always makes some videos that look funny and professional, so long videos in time actually limit users' participation. As long as we strongly recommend about 15 seconds Short video, our video content will grow explosively. "
This is true of practical operation.
A few minutes may seem short, but it is difficult for video photographers.
Not everyone can shoot a few minutes of video.
Many people just want to shoot more than ten seconds of video, or even a few seconds of video.
Although there may be a series of boring videos here.
But it doesn't matter.
When there are more videos, a series of high-quality products will naturally appear here.
This is the inevitable result of the development of things.
you 're right.
This pattern comes tiktok.
What's what tiktok did not build expert net red, nor did he throw money to dig out any cattle man.
But through his short video of about 15 seconds, he suddenly stood out from video apps.
It has not only achieved great success in China, but also won the first place in the global market.
Kwai Kwai, tiktok, and his app tiktok, even though they were 5 years earlier than their jitter, were also more than vibrato.
This is the success of model innovation.