Chapter 902

Of course, in order to give Huanyu technology a heavy blow.

TSMC Zhang Zhongmou did not act alone.

Since Huanyu technology has been regarded as the most important competitor of TSMC, Zhang Zhongmou has never been soft on his competitors.

TSMC's 20% drop in chip foundry costs is only the beginning.

Intel and Samsung also chose to follow up.

The first is Intel. They also choose to reduce the ex factory price of their chips.

Samsung is more ruthless.

No, but they cut prices on their LCD screens. They also began to cut prices on their memory modules and motherboards.

"Mr. Chen, our netbook sales have fallen sharply in recent days."

"Our sales growth of universal TV has also slowed down."

"There are a few mobile phone manufacturers who have cooperated with us before. Maybe they will choose to use chips from other manufacturers."

Zhang Jianming, Wu Kai, Zhou Yifei, Wang Dongsheng, and Liu Zhihong, who is in charge of color TV, are all extremely nervous.

They didn't expect it.

This time, these semiconductor enterprises even started to deal with their Huanyu technology.

Obviously.

These companies announced price cuts, the biggest impact is Huanyu technology.

Like the chip.

Before, Huanyu Technology launched Tianwen chip.

Tianwen chip series is not only for ourselves, but also for major electronic manufacturers.

Nowadays, the cost of TSMC OEM has decreased, which directly affects Tianwen chip.

Although Tianwen chip previously led the market through a series of multimedia operations and binding systems.

But with the passage of time, after other mobile phone chip manufacturers gradually follow up, Tianwen chip has not had much advantage.

Unless, Tianwen chip can carry out more effective innovation.

But how is that possible.

Previously, the innovation of Tianwen chip was not technology, but creativity.

In addition, the hard power of Huanyu technology can only be said to be general, which can continuously innovate.

Not to mention Huanyu technology, even the world's top giants can't innovate all the time.

Like the apple of a previous life.

Apple mobile phone can innovate generation 1, generation 2, generation 3 and generation 4... What's behind?

The latter series of competitors are more innovative than Apple's mobile phones.

Therefore.

At this time, the competition becomes more intense.

This is beyond human intervention.

The chip business is affected, followed by the mobile phone business.

Mobile phone business is one of the core businesses of Huanyu technology.

If there is any problem in this area, Huanyu technology will not overtake in the corner in the future.

In addition.

And the decline of Intel chips.

This also affects Huanyu technology's netbook and game book business.

The LCD panel also affected the super TV business of Huanyu technology.

However, this is not the key.

Chen Yu knows.

These semiconductor giants deal with themselves, not just with a series of electronic businesses.

More importantly, he wants to affect the ecosystem of Huanyu technology.

yes.

Huanyu technology, whether it is making mobile phones, netbooks or super TVs.

He is for his own ecology.

Because there are products, there is ecology.

But if there is no market share, your ecology will never be promoted.

If ecology cannot be established, Huanyu technology will never be able to challenge these semiconductor giants.

"What strategies do you have to deal with it?"

"Netbooks and game books, we are going to launch new models to deal with this price reduction."

"What changes have been made to the new model?"

"The performance has been improved, and the appearance and workmanship have been fine tuned."

"That means no change?"

Chen Yu shook his head.

He is not very satisfied with such a coping strategy.

Although this seems to have some effect.

"Where's our cell phone?"

Chen Yu looked at Zhang Jianming and asked.

"As for mobile phones, our high-end mobile phones have little impact, and the middle and low-end mobile phones have a greater impact, but the middle and low-end mobile phones are the ones with the largest sales volume. At present, in this area, we are ready to expand sales stores and expand publicity to deal with this competition."

Chen Yu nodded.

But again, he was not particularly satisfied.

Although expanding sales channels and publicity, it does play a certain role.

But when the market products are almost the same, it is difficult for you to distance yourself from your competitors.

Unless you can make another sensational innovation.

But this is as difficult as chip innovation.

Unless, now Huanyu technology pushes their smartphones.

But it's impossible.

First, the smart phone of Huanyu technology is still under research and is not particularly mature.

There are several key technologies that have not been done enough.

Another piece.

It is 2005, and there is no time to launch smart phones.

Even if Chen Yu wants to launch in advance, it should be put in the second half of 2006 at the earliest.

"Uncle Dongsheng, can our super TV price drop?"

Chen Yu looked at Wang Dongsheng, the person in charge of BOE.

"It can be reduced, but other manufacturers have reduced more than us."

Wang Dong continued: "half of the cost of TV is the screen. Before, because the screen was too expensive, it also prevented many manufacturers from participating. However, Samsung's price reduction of the display screen this time not only hit our TV business, but also our panel OEM business."

Say it.

This time Samsung dared to cut prices because Huanyu technology helped them.

Previously, LCD was not very popular because the panel cycle was depressed and the market supply exceeded demand. However, with the popularity of netbooks and super TVs, other manufacturers have followed up quickly. All of a sudden, it makes the LCD panel warm up quickly. Under the massive market demand, even if Samsung cut prices, their profits are also very rich.

Moreover, the more they cut prices, the more they can stimulate market demand, which in turn increases Samsung's profits.

In his heart, Chen Yu's attention to Samsung has also increased a bit.

Among these giants, Samsung is definitely the most difficult to deal with.

Compared with Samsung before, it seems that Huanyu technology has achieved certain advantages, but Samsung still has the say in the whole market.

Don't consider this for the time being. In the future, settle accounts with Samsung slowly.

"President Chen, in addition, the price of high-end screen chips has increased, and our side is also very passive. However, on the whole, our super TV still has certain advantages. But if this trend continues, we will have more competitors in TV. We expect that the five major domestic TV manufacturers may also follow up the large screen LCD TV business."

Liu Zhihong of color TV business said.

Originally, Liu Zhihong was the director of the development zone. Before, he was allowed to take charge of the color TV business.

Later, seeing that Liu Zhihong did well, Chen Yu persuaded Liu Zhihong to resign from the development zone and become a professional manager.

Chen Yu also attaches great importance to what Liu Zhihong said.

The strength of domestic TV manufacturers is terrible.

Hisense, Changhong, TCL, Skyworth, Konka... If they fight with you, Huanyu technology can't stand it.

Of course, Chen Yu is not without a way to deal with it.

For example, launch a real super TV, or smart TV.

Connect the Internet with television.

But

Some of these ideas are too advanced to be promoted for the time being.

Moreover, Chen Yu doesn't want to push it out so quickly.

He has to launch his own mace at the critical moment.

"I've learned the details here. For each business, according to the previous practice, some new models are launched, while others spend more time on publicity and sales."

"Yes."

At the end of the meeting, the persons in charge withdrew from the office.

"President Zhang, the situation is very bad."

"Yes."

"President Chen must be under a lot of pressure."

"Not only President Chen, we are also under great pressure."

The crowd did not relax at all.

Although they know that for a while and a half, these giants can't do what about Huanyu technology?

But the joint attack of several giants has shown a strong crisis.

No matter what Huanyu technology does in the future, they may be challenged by these giants.

Even join hands to strangle you.

It's terrible to think about this treatment.