Chapter 967

"Instant noodles?"

Hearing Chen Yu talking about instant noodles, Shi Lanfang was obviously stunned.

"Why, is there a problem with instant noodles?"

Chen Yu asked strangely.

"No, no problem."

Shi Lanfang shook her head, but still said, "but we have actually entered the instant noodles business."

"Oh?"

Chen Yu was pleasantly surprised: "not bad."

Being able to launch new business itself is also worth advocating: "how is it, how is the effect?"

"Well, there are some losses at present."

"It's all right. There's nothing to lose. Many new products lose money when they first come out."

"The main reason is that the competitors are too strong. We don't have a particularly suitable entry point."

"That's true."

Instant noodles is simple, but the intensity of competition is simply explosive.

Just for instant noodles, there is unification in China, Master Kang, Baixiang, Hualong, Huafeng... These.

There are hundreds of brands in various places.

Aside from these, no one can compete with the two domestic giants, uni president and Master Kang.

Even, these two brands can be said to monopolize the whole instant noodle market.

"Who is in charge of this business?"

"Ye Peng."

"It's him."

Speaking of it, Chen Yu and Ye Peng haven't seen each other for a long time.

When it comes to Ye Peng, Chen Yu wants to see Ye Peng.

"It seems that Ye Peng still loves instant noodles."

But no wonder.

At the beginning, Ye Peng's family made Nanshan bowl noodles, and this guy had a flexible brain and seeds, and he also made an innovation of ten packs of materials.

However, Nanshan bowl noodles is a local enterprise after all, and its strength is general. In addition, its competitors are too strong to be famous.

Eventually, it was acquired by the multi-source group of Huanyu technology enterprises, incorporated into the multi-source group, and transformed into rice noodles, river noodles and hot leather silk.

"That's not true. Ye Peng started his family by making instant noodles. Although our rice noodles and rice noodles have sold well in recent years, Ye Peng has always been very interested in instant noodles, and he has set up a laboratory to study some new formulas from time to time."

"Oh, where is he? Why didn't you see him just now."

"It's probably still in his laboratory. It's said that he's working on a new product recently. He also said that if he does it, it will sell well in the future."

"Hahaha... Let's go and have a look."

New instant noodles?

Chen Yu really has some expectations.

……

Half an hour later, Chen Yu and Shi Lanfang came to the laboratory where Ye Peng worked.

"Yes, yes, this taste is OK."

"This flavor can add a little more flavor. Don't we want spicy tofu? Let's have a spicy tofu."

"And the taste of this minced eggplant can be improved."

If it wasn't confirmed that it was a laboratory, Chen Yu thought he came to a restaurant.

"I said Ye Peng, what are you doing? Are you cooking?"

Seeing ye Peng tasting and giving orders from time to time, Chen Yu walked into the laboratory.

"Ah, Mr. Chen, Mr. Chen, have you replied?"

Seeing Chen Yu appear, Ye Peng was surprised and happy.

"Manager Shi, didn't you tell Ye Peng?"

"Well, I want to tell him, but he's been in the lab all day today."

"No wonder."

Chen Yu didn't mind either. Then he looked at the bowls on the table in front, with some red and green things on them. Some strange said, "Ye Peng, what are you doing?"

"Ha ha, Mr. Chen, this is a new type of instant noodles I'm going to launch."

"New instant noodles?"

Chen Yu was stunned: "that's it?"

"Yes, Mr. Chen, would you like to eat?"

"No, you introduce it first."

Looking at the red and green inside, some are still black. Although Chen Yu doesn't think it's anything, he really doesn't understand what new instant noodles Ye Peng is making.

"OK, Mr. Chen, come and see. This is the new spicy tofu instant noodles I made."

"You see, I compress the tofu we used to make into seasoning. In this way, we can eat real tofu when we eat instant noodles."

"You see, this is tofu. The color is a little black, but the taste is very good."

"What about this?"

"This is instant noodles with minced eggplant. We also make minced eggplant well, then compress it into seasoning, and finally soak it in boiling water. Then we can eat instant noodles and minced eggplant. It's much better than braised beef noodles and chicken stewed mushrooms."

Although the whole product has not been finally formed, Ye Peng is full of great confidence in his products.

"You see, there are also three cups of chicken instant noodles."

"There are also plum vegetables, pork and instant noodles."

"There's also braised meat and instant noodles."

Pointing to the front, Ye Peng announced excitedly that he had produced more than a dozen new types of instant noodles.

"Let me eat."

After reading the introduction, Chen Yu almost understood it.

Then he took chopsticks and ate some bubbles.

"How's it going?"

Ye Peng asked expectantly.

"Not bad."

Chen Yu nodded.

Don't tell me, it tastes really good.

At least, it's better than braised beef noodles and so on.

"Manager Shi, I'll tell you. The new products I make will sell well."

Hearing Chen Yu's good evaluation, Ye Peng jumped up excitedly.

"Mr. Chen, we will start production next month."

As if he had seen a shining road, Ye Peng wanted to push out his new instant noodles immediately.

"Hey, don't be so anxious."

Chen Yu patted Ye Peng and said, "Ye Peng, don't be so excited. Although your new instant noodles taste good, do you think they will sell well if they taste good?"

"This..."

Ye Peng has some hesitation about this.

If in the past, Ye Peng must have nodded.

It tastes good. Of course it will sell well.

But since joining the multi-source group of Huanyu technology, he knows deeply that the taste may or may not sell well.

Take their rice noodles and rice noodles.

Is the taste of rice noodles and river noodles weaker than that of traditional instant noodles?

not.

People who like rice noodles and rice noodles must think it tastes better than instant noodles.

But the market is not judged by your taste.

Some people like rice noodles, but more like instant noodles.

This is why even if the rice noodle tastes good, it is also a minority product.

No matter how good and invincible a small number of products are, he can't sell instant noodles.

"So let's take a look at the new instant noodles you made just now. Put aside the taste, its manufacturing cost must be higher than instant noodles. Moreover, it may not be one point or two points."

With the development of instant noodles, because the technical level is not complex and there are so many companies competing, its cost can be said to be extremely compressed.

Even if it's a dime more, you may not be able to occupy the market.

The new instant noodles made by Ye Peng look good and taste OK. Not to mention whether he can receive the favor of the market, even if he receives the favor of the market, can he compete with the traditional instant noodles? Just the spices, such as Braised Tofu and eggplant with minced meat, will cost a lot. Do you sell it for 3 yuan or 5 yuan when you put it on the market?

Sell 3 yuan at a loss, sell 5 yuan others won't buy at all.

"So is it."

Hearing what Chen Yu said, Ye Peng was a little depressed.

Then I looked at the researchers in the previous laboratories and asked, "can our seasoning cost be reduced by half?"

"This..."

Several researchers looked around and said in embarrassment, "President ye, we are going to drop to the extreme."

obviously.

This is not.

Or, not yet.

"Well, Ye Peng, let's go. I happen to be hungry. I'll have dinner together later."

Seeing ye Peng's depressed appearance, Chen Yu didn't say any more. He took Ye Peng back to Shi Lanfang's office.

"President Chen, didn't you say dinner? Why are you here again?"

"It's dinner. Later, you'll ask someone to pack some bags and eat here."

"How can you, Mr. Chen? You've come home very hard. How can you pack a bag casually?"

"What's the matter? I think the packaged food is also very delicious. We didn't have this treatment when we were in Xinfeng Industrial Park."

Chen Yu is not a charming person, so it's settled.

"Ye Peng, what's the situation? Are you still struggling with the problem of instant noodles?"

Seeing ye Peng frowning all the way, Chen Yu asked.

"No..."

Ye Peng was embarrassed: "Mr. Chen, I didn't take the cost into account before."

"Nothing. If you have this idea, I think it is much better than many business leaders."

Although the production cost is there, it is worth affirming to think of such inventions and creations.

"By the way, ask the people in your laboratory to continue to study and see if they can study more new instant noodles."

"Ah?"

Ye Peng thought he had heard wrong: "President Chen, do you want to continue your research?"

"What, shut down your lab?"

"This..."

Ye Peng would not turn it off.

"Ha ha, why do you turn it off? Although we make instant noodles, I think there must be technology and technology research and development to make instant noodles. I feel very good in your laboratory. Although the cost of the new instant noodles you make can't be reduced temporarily, it may not be completely out of the market."

"Mr. Chen, do you mean we can try to produce some?"

"Of course."

Chen Yu nodded affirmatively.

"However, our production cost is so high, how can we compete with the traditional instant noodles?"

"Why fight them?"

Chen Yu smiled and said, "forget how our rice noodles and rice noodles are made? We can't fight them in the field of instant noodles, so we'll make rice noodles and rice noodles, which they haven't done. In this way, we won't fight them?"

Not only don't fight with them, but also because they are staggered competition and new products, Duoyuan rice noodles and Duoyuan River noodles have been very moist.

"But our new instant noodles are not rice noodles. They are instant noodles. Since they are instant noodles, they will always compete with traditional instant noodle manufacturers."

"Then we'll raise the price. Now the price of traditional instant noodles is 3 yuan a barrel, and we'll sell it for 5 yuan."

"Mr. Chen, five yuan is too expensive."

Ye Peng shook his head constantly.

How can you sell at the price of 5 yuan.

Not to mention 5 yuan, even if it is 3.5 yuan, he will defeat a lot of instant noodle enterprises.

There's no way. There's too much competition for instant noodles.

"Of course, we have to sell more expensive. Otherwise, how can we compete with these traditional instant noodle enterprises?"

"Mr. Chen, you have confused me. Just now you said that our production cost is too high. Now you say that we sell for 5 yuan."

Not to mention Ye Peng, Shi Lanfang was also stunned by Chen Yu.

"It's actually simple. Just change your mind. The current price of traditional instant noodles is 3 yuan, but what we do is not traditional instant noodles."

"Our is not traditional instant noodles?"

Blinking, Ye Peng still didn't understand what Chen Yu said.

We are not traditional instant noodles. What is it?

"Mr. Chen, is our high-tech instant noodles?"

Ye Peng said weakly.

There's some shame.

Although his new instant noodles are innovative, there is really not much high technology.

Not to mention that they can do it, others can do it as well.

It's just an idea.

"Ha ha, high-tech instant noodles, Ye Peng, I said you have flexible brain seeds. However, there is no market for high-tech instant noodles for the time being. Let's change a word. We don't make high-tech instant noodles, we make high-end instant noodles."

Chen Yu clearly wrote the word "high-end instant noodles" on A4 paper.

"High end instant noodles."

Looking at the four words written on A4 paper, Ye Peng and Shi Lanfang suddenly realized.

right.

High end instant noodles.

It's no problem to sell traditional instant noodles for 3 yuan.

If they also sell for three dollars, they must lose money.

But their is high-end instant noodles, which can break the original limit of 3 yuan in the traditional market.

As long as it is high-end, let alone 5 yuan, it can be sold for 10 yuan.

"Mr. Chen, you are a genius."

Ye Peng shouted excitedly from time to time.

According to Ye Peng's idea, even if this new type of instant noodles is made, it will be dead to launch it.

But.

Change the thinking and positioning, and build the traditional instant noodles into high-end instant noodles, which has formed a new market.

This not only staggers the competition with traditional instant noodle giants, but also more effectively plays its own brand.

"Mr. Chen, your positioning of high-end instant noodles is really great. At present, there are no high-end instant noodles in the market."

Shi Lanfang on one side said excitedly.

"No, but there will be in the future. If we enter first now, we will seize the opportunity and launch a new business."

In the future, with the improvement of people's living standards, people's demand for instant noodles may no longer just meet food and clothing.

He may have more pursuits.

Like taste.

Like nutrition.

Such as not getting angry... And so on.

As long as one of the above points is satisfied, it can be made into a high-end.

Just like the well-known Tang Da people in previous lives, a small bucket of 5 yuan, I don't know how popular it is.

Although Ye Peng is not engaged in Tangda people, he can imitate the route of Tangda people and build a high-end brand in the instant noodle industry.