Chapter 984

"Chen Yu, are you in Hangzhou?"

"How do you know?"

"Hehe, you Huanyu mall are our competitors. We have to inquire about you all the time."

"Tut tut... Classmate Lu, you can enter the role so soon."

After receiving a call from Lu Xue, Chen Yu had some accidents.

"Have dinner together in the evening."

"Are you in Hangzhou, too?"

"I have been in Hangzhou for several days."

"Really come to spy on our Huanyu e-commerce?"

"Half and half. We'll talk about it at night."

"OK."

That night, Chen Yu met Lu Xue, whom he had not seen for a long time.

"Classmate Lu, why did you come here? I've been waiting for you for half an hour."

"Sorry, sorry, I was just investigating the market in Hangzhou, and several customers were delayed."

"You are in good working condition."

"No way, we are under great pressure to compete with your Huanyu e-commerce."

"What do you mean by Huanyu e-commerce? It's like your vipshop. I'm also a major shareholder."

"I don't care. Anyway, I'm in charge of vipshop now. He's mine."

"Well, well, our president Lu, first drink a glass of water to quench your thirst."

Chen Yu brought Lu Xue a glass of water: "it seems that you have gained a lot recently. What opinion do you have? Let's express it?"

"I don't have any opinions, but after the investigation in Hangzhou, I found out why you set your headquarters in Hangzhou."

"Why?"

"There are a series of small and medium-sized enterprises here. Although the strength of these small and medium-sized enterprises is not very strong, their product lines are extremely rich. At the same time, their prices are not expensive. In addition, everyone here is open-minded, easy to accept new things, and the computer penetration rate is high, which is very helpful to promote consumers' online shopping. It is our vipshop In Beishi, there is a slight weakness with Hangzhou. "

"It doesn't matter. Beishi is the domestic political, cultural and economic center. In fact, it's no worse. In addition, the logistics will become more and more developed in the future, and the initial advantages of Hangzhou will not be particularly obvious."

"I think so, too."

Lu Xue nodded: "by the way, I heard you're going to have a double 11 promotion Festival."

"Yes, didn't you follow up?"

"Of course we should follow up. You are the leader in the industry, and your promotion has also helped us a lot. At least, not to mention others, this wave of promotion will increase a lot for online shoppers."

"You borrowed it well."

"Ali is expected to follow."

"It should."

Chen Yu nodded.

After several contests with ALI, Huanyu e-commerce has occupied the first position in the industry.

However, after several competitions with Huanyu e-commerce, Mr. Ma also recognized his position. He was no longer fooled by Chen Yu, but devoted himself to C2C. Although it is still incomparable with Huanyu e-commerce for the time being, relying on the latest wave of financing, Ali has also won many users and become the second largest e-commerce platform in China.

"But recently I heard a bad news about you?"

"What news?"

"Did you launch a 50% discount promotion plan?"

"Yes, do you think this is bad news?"

The double 11 and 50% discount scheme has been launched. There is no need for other competitors to inquire about internal information. Just find out.

"Have you found that many businesses do not agree with this scheme."

"It's nothing."

Chen Yu nodded: "any plan is agreed and opposed."

"But if it's 50% off, I'm afraid the merchants won't make much profit this time."

"It's not necessarily. What if it's measured?"

Once measured, let alone a 50% discount, some can earn a 40% discount.

Especially goods like clothing.

Most of the goods are half earned.

As for why the profit is so high, don't lower it.

This is completely the law of the market.

If you don't want to be healthy, you can make more money.

Price decline is bound to be supported by quantity.

If the volume does not rise, it is useless for the price to fall.

Chen Yu is so confident because he can beat down the price, but he can bring the quantity.

"But users may not think so. I found that many businesses are not willing to participate in your promotion."

"There is this phenomenon, but after the promotion, they will understand."

The explosive force of 50% discount is not comparable to the clearance sale of any store on the street.

Once it has attracted the attention of consumers all over the country, this amount will be amazing.

You think it's only twice as big as that.

But the reality will tell you, not twice, but 100 times, 200 times. Even 1000 times, 2000 times.

This is completely subverting people's three views.

At the same time, the potential of e-commerce market is enormous, and it is far from fully developed.

Not to mention the current 2005, even the future 2020, every promotion exploded with an increase of more than 30%.

Imagine that the scale of double 11 promotion in 2020 is more than 600 billion, and it can still maintain huge growth.

Can you estimate the potential of e-commerce?

"Chen Yu, you're giving your opponent a chance to dig your corner."

"Classmate Lu, you mean you vipshop wants to dig our corner."

"Our vipshop model is different from your Huanyu e-commerce. We are a special sale website. It's not very useful to dig, but don't underestimate Ali."

"Classmate Lu, it's awesome. The only product will be given to you. I'm completely relieved."

After talking with Lu Xue, Chen Yu also has a basic judgment on Lu Xue's ability.

Sure enough, she is a female president in her previous life. She has really good ability.

Not to mention anything else, just being able to find their own positioning exceeds countless e-commerce platforms.

Many e-commerce platforms developed well in the early stage and ended in the late stage. What is the reason?

This is because I didn't find my position.

They don't know what they want to do in the future and what advantages they have.

Under the market vent, of course, it exploded.

But as soon as the tide goes out, you know who's swimming.

"Don't worry, I don't deal with Mr. Ma for one or two days. I know what he will think."

Chen Yu can be so decisive, in addition to his judgment of the future market.

More importantly, Chen Yu is not a blind and arrogant person.

Although Ali was suppressed by himself, Chen Yu was always on guard.

Sure enough.

After Huanyu e-commerce launched the promotion scheme of double 11 dozen 50%, Mr. Ma on one side finally took action.

"Ladies and gentlemen, we finally wait for the opportunity for Huanyu e-commerce to make mistakes."

Mr. Ma called his eighteen Arhats in the office.

In recent years, Alibaba e-commerce has been beaten by Huanyu e-commerce, but it has suffocated Mr. Ma.

Although Mr. Ma relied on his eloquence and successfully fooled several financing. But he also knows that it is impossible to defeat Huanyu e-commerce for the time being. Because they have lost the opportunity of e-commerce, and Huanyu e-commerce is also famous in the brand. No matter how well they develop, they can only be the second in the industry at most.

If you want to really fight with Huanyu e-commerce, or even pull Huanyu e-commerce down in the future, you basically have no chance.

Unless Huanyu E-commerce makes mistakes.

Will Huanyu e-commerce make mistakes?

It will.

People make mistakes, and enterprises also make mistakes.

Just when to make a mistake, Mr. Ma doesn't know.

Maybe five years, maybe ten years.

Miss Ma can only wait.

Kung Fu pays off. With Mr. Ma's patient waiting, God gave Mr. Ma a chance.

Huanyu e-commerce finally made a mistake.

They even forced a series of businesses to come up with a 50% discount promotion plan.

"Many businesses on the Huanyu e-commerce platform have said that they will not participate in the double 11 promotion festival of Huanyu technology. We can take advantage of this opportunity to dig these businesses into us. Zhaoxi, you are responsible for building momentum and attracting a number of Huanyu e-commerce businesses to resist the promotion of Huanyu e-commerce."

"Sanfeng, you are responsible for secretly pulling cages. These businesses open stores in Ali and promise to give a certain RMB reward for each sales."

"Lao Cai, you are responsible for contacting the media, exposing Huanyu e-commerce monopoly and unfair competition."

"Su Quan, this promotion is likely to be the largest in the history of Huanyu e-commerce. We also have to use their popularity to deliver traffic to our Alibaba platform. You are responsible for this one."

"Jiang Fang, you are responsible..."

……

Mr. Ma is a talent.

No, he is a talent among talents.

When Mr. Ma calmed down, his thinking was very clear and thorough.

Although he held a fire in his heart, he wanted to fight with Huanyu technology.

But he knew that there was no hurry.

How did Huanyu technology pull them down in those years? He will also pull Huanyu e-commerce down with great patience.

Although this is a rare opportunity for them.

But he knew that it was impossible to beat Huanyu e-commerce down this time alone.

But it doesn't matter.

As long as they keep moving in this direction, they will surely pull Huanyu e-commerce down from the first throne.

……

"50% off. Huanyu e-commerce is threatening us."

"Take our discount to subsidize consumers. It's disgusting that you can't pay a dime."

"Yes, I used to think Huanyu e-commerce platform was good, but now it is squeezing us more and more."

"Brothers, what do you say?"

"What should I do? Leave. I won't work here anymore."

"No, man, if you don't go to Huanyu e-commerce to sell things, although Huanyu e-commerce is disgusting, you can still make some money."

"I know a better website. This welfare policy is much stronger than Huanyu e-commerce."

"Which one?"

"Taobao."

"Taobao, the traffic is not good. There are no consumers."

"That was before. Now Taobao has made a lot of advertisements and many users. Although it can't be compared with Huanyu e-commerce, they have red envelopes for every order they sell there. Moreover, I secretly tell you that they can swipe orders there."

"Brush the bill, I grass, the official will seal it."

"No, the official acquiescence now is to hope that we can make relatively high trading orders."

"Isn't this cheating?"

"No matter whether he cheated or not, he opened a shop online for what he did, not just to make money. As long as he made money, whether it was cheating or real, we can do it. Besides, the platform will not be investigated."

"That's true."

Making money in this world is the last word.

Although brushing the bill is shameless, it is also a means of cheating.

But if the platform defaults to you, will you think it's shameless?

Everyone opened a store to make money. At this time, Huanyu e-commerce came up with such a mandatory 50% discount. Many businesses can't stand it.

So, stimulated by some interested people, they went to Taobao platform to open stores.

Of course, Mr. Ma Taobao is not stupid.

They naturally know the harm of swiping the bill, and they know that these people cheat to set their money.

But it doesn't matter.

The more we PK with Huanyu e-commerce, the more Mr. Ma knows why Huanyu e-commerce can do it.

Don't focus too much on profits at the beginning.

As long as users and consumers are trained, no matter how much they lose before, they will earn in the future.

This is not only the play of the e-commerce platform, but also the play of the Internet.

Looking at all businesses of the Internet, isn't that true?

……

"Chen Yu, don't get up yet. It's 10 o'clock."

"I can't get up. Let me sleep again."

"Then you keep sleeping. I'll go back to Beishi."

"Oh, no, since you're in Hangzhou, I'll take you around Hangzhou."

"Come on, you want to take advantage of me again, don't you?"

"It's all occupied anyway."

"Roll..."

Lu Xuebai glanced at Chen Yu.

Chen Yu had no choice but to get up.

He also knows that this promotion is also a big challenge for Lu Xue.

After all, vipshop has not been established for a long time. Although Lu Xue is a female Xueba with first-class ability, she has no bottom in her heart.

"All right, I'll take you to the airport."

Without any other thoughts, Chen Yu sent Lu Xue to the airport.

Before leaving, Lu Xue told Chen Yu to be careful of some Ma teachers.

Chen Yu naturally nodded yes.

Back to the company, Huang Zheng ran over in a hurry.

"President Chen, something's wrong."

"What's up?"

"Major media publications say that we are monopolized by Huanyu e-commerce and unfair competition."

"What the hell did Mr. Ma do?"

Chen Yu's expression was calm.

This move was used by Mr. Ma in those years.

Of course, Chen Yu also used it for others.

"It should be. However, this is not the key. It's mainly because they privately pulled many businesses to Taobao."

"It's normal. They've done it before, but later these businesses still returned to our store."

"There is another problem. More than 20 medium-sized enterprises may come to us this afternoon."

"Are they forcing the palace?"

"Almost."

"Oh, that's interesting."

Chen Yu smiled: "Ali's strategy is good. This series of moves really caused us a lot of trouble."

"In that case, I'll see them this afternoon."

"OK, I'll arrange it."

afternoon.

More than 20 medium-sized enterprises from all over the country came to Huanyu e-commerce headquarters.

These enterprises are medium-sized sellers and medium-sized enterprises settled on the Huanyu mall platform.

These enterprises are much stronger than the sellers of C2C Huanyu department store, but much weaker than the well-known domestic enterprises.

However, their strength is also very strong, and some are said to be preparing for listing.

They were the first to object to the 50% discount offered by Huanyu e-commerce this time.

Just seeing that Huanyu e-commerce did not deal with their opposition, they joined dozens of other enterprises to come to Huanyu headquarters.

This is naturally forced palace.

"Mr. Chen, we are the representatives of many enterprises in Huanyu mall. This time, we come to your company specially in the hope that your company can take back the 50% discount promotion plan."

Twenty delegates took their seats in the conference hall, and one of the leaders stood up and said to Chen Yu.

"Mr. Liu, our promotion is also for everyone."

"Mr. Chen, but we can't accept your mandatory 50% discount promotion plan. You should also know that in fact, the things we sell online have been very cheap. Originally, our profit was not big, and you asked us to 50% discount. We want to lose money completely."

"Mr. Liu, it's exaggerated to say that he lost money."

"Even if we don't lose money, we don't make much money. According to your promotion method, we calculate that we don't make any money this time."

"That's not necessarily true. Mr. Huang also communicated with you before. We have made great efforts in this promotion. I believe you have also seen our advertisements in various TV stations and media. Once our promotion begins, our volume will increase explosively. You will also get the most profits at that time."

"This is just what President Chen thinks unilaterally. If the quantity doesn't rise, isn't it advertising you with our money?"

The two sides compete against each other, and no one can convince anyone.

Standing in their respective positions, Chen Yu is right, but Chen Yu also knows that they are not necessarily wrong.

Who can guarantee that the quantity in the future will rise.

These medium-sized enterprises will worry, which is not unreasonable.

"Ladies and gentlemen, our promotion is not once or twice. You can look back and see which promotion you lost."

"Mr. Chen, your family is big and you can afford to pay, but once we pay, the whole enterprise has to die. We can't accept the 50% discount promotion."

"That's OK, guys. You can not participate."

"President Chen, are you forcing us to go to another platform?"

"Are you threatening our Huanyu e-commerce?"

In fact, the 50% discount promotion plan has been made very clear, and the platform also analyzes the advantages and disadvantages in detail.

Chen Yu doesn't need to explain too much to them.

It's just that Chen Yu doesn't want them to lose because of their shortsightedness.

But it seems that this time they are not discussing with themselves, but forcing the palace.

Either as they wish, or they leave.

"Mr. Chen, we don't want to threaten your company, but your company shouldn't embarrass us."

"Is this your personal idea?"

"No, Mr. Chen, this is our consensus. In addition, there are some other businesses who are not present, and they will act in concert with us."

"It seems that you are very united."

Chen Yu had no choice but to nod: "if you really make up your mind to go to other platforms, I won't leave you either."

"Mr. Chen, you..."

"Everybody, take it easy and listen to me."

"Although you can choose the platform freely, I'm afraid other platforms can't do this double 11 promotion."

“？”

The merchants are a little confused.

Chen Yu was sorry and said, "I'm really sorry. We just registered the trademark of double 11."

With that, Chen Yu took out the registered double 11 trademark registration license.