Why wechat instead of ready-made YY.
At first.
It has been discussed internally for a long time.
At that time, many people inside believed that YY, as a ready-made Instant Messenger, had been successful in China, and he could take it out and promote it to the world. And use the influence of Huanyu technology to defeat MSN and ICQ. There is no need for the company to re develop an instant messenger.
However, under the guidance of Chen Yu, Li Nan made a decision.
He wants to develop an instant messenger completely different from YY.
Although YY is very mature, his maturity is based on PC.
Many of his businesses may not be very popular on smartphones.
And YY is a stranger social.
Although stranger social networking still has great development potential, the experience of friend network tells us that acquaintance social networking is the future.
Wechat is an instant messaging software for acquaintances.
And how to work on instant messaging for acquaintances.
The first step is to build a wechat friend system based on mobile phone address book.
in other words.
The registration mechanism of wechat is no longer the same as that of YY before. It registers the application account through the application number or letter.
Wechat is registered by means of mobile phone number verification.
That is, your cell phone number is your micro signal.
And how to add friends.
You can import your mobile phone address book into wechat and add the wechat of your friends in the mobile phone address book.
"President Li, I have great confidence in our wechat."
Zhang Xiaolong said firmly.
"Oh, Bruce Lee, tell me your opinion."
"I have no opinion."
"Then you still say so."
Li Nan showed an expression of being defeated by Zhang Xiaolong.
"President Li, it's mainly because I think of what President Chen said."
"President Chen..."
Speaking of President Chen, Li Nan was surprised: "what did President Chen tell you?"
"In fact, it's nothing. When I was eating in the canteen, President Chen happened to sit at my table, and then we talked together during dinner. President Chen said, in fact, some overseas Internet giants look very strong, but in fact they are paper tigers. Even, once we meet them, we will find that these overseas Internet giants are just little brothers."
"Little brother?"
Li Nan cried and laughed: "do you think MSN is a little brother?"
"Anyway, I believe what President Chen said."
"If President Chen says that our wechat can win 10 million users a month, do you believe it?"
"That's what President Chen said."
"No, President Chen really said so?"
"Yes."
Zhang Xiaolong nodded in confirmation.
A few days later.
Huanyu communication, a subsidiary of Huanyu technology in the United States, officially released a new instant messenger, wechat.
It is different from other instant messaging and other companies.
Although wechat is not well-known, although wechat is just an instant messaging that has just been launched.
But as long as he carries the word Huanyu, he is so eye-catching.
Li Nan, head of Huanyu communication, only held a press conference, and more than 100000 people downloaded wechat that day.
Although they do not know what kind of instant messaging software wechat is.
They don't even know what wechat does.
It doesn't matter.
What's important is that it was released by Huanyu technology.
There are those super fans who worship Huanyu technology.
There are also some spectators who want to taste the news.
There are also a series of competitors from Huanyu technology.
Microsoft, AOL.
One of their products is MSN and the other is ICQ.
In the U.S. market, there is no doubt that the utilization rate of MSN exceeds that of ICQ.
However, in the global market, the utilization rate of ICQ is much higher than that of MSN.
However, no matter how these two instant messaging, they are much more powerful than the new wechat.
Not only are they more powerful than the new wechat, but they are even more powerful than YY in China.
Generally speaking.
The newly launched instant messaging like this is unlikely to attract the attention of wechat and AOL.
To develop an instant messaging is not too difficult. As long as he is an undergraduate computer programmer, he can write an instant messaging.
But.
It's too hard to bring an instant messaging to the world.
So.
Since the launch of ICQ and MSN, they have hardly met too many competitors.
Although MSN lost to YY on the Chinese side, that's why MSN launched later than YY.
But
If this instant messaging was launched by Huanyu technology, that's another matter.
Even if he has just launched, even if he does not have many registered users, Microsoft and AOL have paid attention to wechat for the first time.
In addition, the person in charge also downloaded wechat for trial.
"Wechat."
Staring at the wechat downloaded from pear's mobile phone, MSN president "Joseph" quickly registered with his phone number.
Joseph was not too surprised by the way the phone number was registered.
Because many companies have done so.
Just.
When "Joseph" registered and tried, Joseph found a setting that surprised him.
In the column of adding friends, there is a column that says adding mobile phone contacts.
At first Joseph didn't know what that meant.
He didn't find out until he opened it.
Originally, this addition is to add friends in your mobile phone address book as your wechat friends.
Acquaintances socialize.
This moment made Joseph think of friends.
Friend network is a social network between acquaintances and has been promoted to the world.
Unexpectedly, wechat also learned this trick.
Moreover, they are more clever.
Although the friend network is a social network of acquaintances, the way they add friends is obviously not as convenient as wechat, nor as accurate as wechat.
Wechat is based on mobile phone address book.
in other words.
You can instantly turn all your friends in reality into your wechat friends.
As for you, you are worried that they will not add, or others have not opened wechat.
It doesn't matter.
If you don't open wechat, just remind him. Then the system will send a text message to your mobile phone address book friend. When your mobile phone address book friend successfully downloads and registers wechat, you can get a $1 recommendation reward.
Maybe you'll find it troublesome to recommend.
not.
You just need a little, and the recommendation is done.
If you have more than 100 or even hundreds of friends on your mobile phone, you may make hundreds of dollars after you count them all.
of course.
That's not the point.
Don't mention the money reward. Even if you don't have money reward, you may recommend a friend in your mobile phone address book to use wechat.
Although Joseph is the president of MSN, he knows instant messaging very well.
He knows clearly, for example, when you want to chat with a real beauty, but you can't always call her? What can we do?
The best way is to recommend an instant messenger to her.
Then, you can talk as much as you want in instant messaging.
Talk about what you want.
ok
The above is not the point.
The point is: the next trial completely shocked Joseph's eyes.