Chapter 1136

"Mr. Chen, my God, you cut that plane to 0 yuan."

"Why, when my hundreds of millions of fans eat dry food?"

"No, I was mainly for gimmicks, and I didn't expect someone to cut 0 yuan."

"Ha ha, isn't this where I'm coming? Ha ha, is it heartache?"

"No, no, no, where will heartache? Although a plane is expensive, the advertising effect this time completely exceeds that plane."

"That's right. Where is the plane and where can I pick up the goods?"

"Don't worry, Mr. Chen. I've placed an order with Boeing. However, Mr. Chen, do you have a pilot certificate?"

"Well, No."

Chen Yu had a headache: "well, why don't you take an exam?"

of course.

It's just a joke.

Where does Chen Yu have time to take the pilot certificate.

If you really want to use a plane at that time, just find some pilots to drive it.

"OK, Huang Zheng, your spell is very good, but it's not enough. You have to continue."

"Yes, Mr. Chen."

Pinduoduo's success in overseas markets has also given Huang Zheng great confidence.

Even if it's a loss to fight a lot now, it's a loss.

The Internet model has always been to burn money for traffic.

What's more, they have just burned money in exchange for huge traffic.

On the other side.

The founder of Amazon, pinduoduo's biggest competitor, has been staring at pinduoduo at the moment.

He didn't expect that their recent promotional activities didn't have much effect.

Chop a knife, chop a pear, chop a mobile phone, chop a car, chop a plane

The corners of his mouth kept reading, and Bezos stared at the bargaining page of pinduoduo.

Although he knows that many people hate this bargaining, it still can't stop the madness caused by bargaining.

In particular, the plane was cut to 0 yuan. Although it was taken away by their own Chen Yu, it still attracted the attention of thousands of people.

"It's a talent. You can think of such a function."

However, although he admires pinduoduo's bargaining model, Bezos has no idea to copy him to their Amazon.

Amazon's positioning is different from pinduoduo. Even if the function of bargaining is good, they will not easily copy it.

Amazon has its own business logic and easily imitates others. Don't confuse its positioning when others don't imitate it.

This is like the previous MSN.

At that time, when Huanyu technology and Microsoft PK instant messaging, Bezos thought MSN had made a serious mistake.

They suddenly fell into the trap of Huanyu technology manufacturing, followed by imitation, and finally imitated themselves to death.

Up to now, MSN has some unclear positioning.

They want to socialize not only with strangers, but also with acquaintances. In the end, MSN didn't do a good job in socializing with strangers and acquaintances.

In contrast, Huanyu technology.

As an acquaintance, they launched wechat.

Another stranger socialized and launched probe.

It's a little far away.

Bezos doesn't do instant messaging. He only studies e-commerce.

However, he always felt that pinduoduo was not just as simple as it seemed.

He's not just bargaining.

But what kind of charm does pinduoduo have? Suddenly Bezos couldn't think of it.

"What are you thinking, Mr. Bezos?"

"Do you feel that pinduoduo seems to have created a new e-commerce model?"

"Yes?"

The assistant was stunned and said, "pinduoduo seems to integrate B2C and C2C."

"It's not just that simple."

Bezos shook his head.

If only the traditional B2C and C2C, Bezos could not ask.

He always feels that there is a new model between B2C and C2C.

If not, pinduoduo can't develop so rapidly.

But Bezos still can't see what this new model is.

"Mr. Bezos, I think we should launch a public opinion war. Recently, we tracked pinduoduo. Although pinduoduo has attracted a lot of traffic recently, they have done very poor in many places. The most serious thing is the quality of the products. Whether they are free products from bargaining or products purchased at low prices, their quality is very average, some of them Netizens don't have to think about it after using it once, and their reputation is not very good. "

"This public opinion is useless for pinduoduo."

Bezos shook his head: "pinduoduo's current positioning is to sink the market. The main groups are uncles, aunts and housewives. Of course, there are some economically nervous little girls and so on... They have limited funds and don't have much requirements for the quality of products. Besides, pinduoduo is not the same as in the early days of Amazon?"

"Nevertheless, anyway, we can put a label on it. When we mention pinduoduo, key words such as poor quality, fake goods... Will appear in the consumer image."

"That's OK."

Bezos nodded, but he knew from his heart that it didn't work much.

The target group positioning the sinking market itself is not particularly concerned about the quality of these products, and it is useless for public opinion to spell more labels.

It's like many people advise others not to eat cheap junk food, but many people still eat it.

Why?

You think they like to eat cheap junk food. The problem is that they have no money.

The most important problem now is to understand pinduoduo's business model.

If they don't understand their core business model, how can they rush pinduo back to their hometown.

In the following days, Bezos has been studying the core model of pinduoduo.

Just studying and studying, Bezos didn't work out a general idea.

He has a little idea in his mind, but he doesn't know how to summarize it.

until.

When pinduoduo launched a "pintuan" function in the bargaining function, Bezos finally found something.

Pinduoduo's regiment adopts the head regiment system.

The head can start a group fight with his friends. If a group fight is successful, the head can get goods free of charge.

On the face of it, it seems that this is the same as bargaining, using free to let a large group of people start a group to recommend more users to buy.

But at a deeper level, you will find that this puzzle is not just recommending users.

For example, why did someone join the group?

If they were strangers, would they join together?

This reminds Bezos of the group buying they had done before.

In fact, all major e-commerce platforms have engaged in group buying.

At the beginning, group buying was very popular and everyone liked it very much.

After doing it for some time, I found that the group purchase stalled.

Not only businesses don't like group buying, but even users don't like group buying.

As for why?

Some say group buying increases the cost of businesses.

Others say that group buying reduces the quality of goods.

Others say

Up to now, Bezos can't fully explain it.

But seeing the collage of pinduo, Bezos seems to have some ideas.

Before, their group purchase of Amazon and other e-commerce platforms were built on the e-commerce platform.

It is their platform to promote these group buying goods.

However, the group of pinduoduo has become the user's own promotion.

Invisible, he will reduce the intermediate links, because this is the user's spontaneous publicity, at least he does not need to pay the promotion cost.

It's like the product doesn't need a dealer and goes directly to consumers.

There is no doubt that such a price can naturally reach the lowest.

But is that all?

no

Looking at the connection between the bargain and the puzzle, Bezos thought of a series of keywords.

Connect, share, friends... And finally... Socialize.

you 're right.

It's social.

Pinduoduo's model is social e-commerce.