Chapter 558

The world's top 500 god horse, it sounds very mysterious. These guys don't have a good way.

For the brand and intellectual property rights, big rabbit has not been too clear-cut understanding. I always think that my brand is not very valuable. Now that I have a joint venture, I'll mix it up.

From 1990 to the new millennium, well-known brands that have disappeared can be regarded as a vehicle carrying capacity. What's the good point of capitalists? Since you don't pay attention to your own brand, we'll help you eliminate it.

William White had a lot of emotion about his trip to China. He saw a huge market, a thriving market, where everything is possible.

"Philson, koala and kangaroo of Tuo, can we buy out the authorization?"

Fillson's face is muddled. He really doesn't understand. Can this thing be bought out?

"Boss, it seems that this kind of mascot can be produced, right? Except for some sports mascots, such as the Olympic Games or something. "

"No, I bought it in Tuao. It's all from one company. Let's see what's going on. If it's not very expensive, let Disney buy it."

"All right, boss."

This inspiration of William White has a lot to do with the fat panda. In his view, if there is no Shanzhai products, the franchise is very profitable.

The mascot of the Asian Games is panda, which is a national treasure of China. William White also likes this cute animal. It's chubby and really cute.

As a mascot, Panpan is still very popular. If it's not Chinese characteristics, some badges and dolls can be sold for a lot of money.

However, anyone who wants to engage in franchising in China is bound to die. There is an endless stream of counterfeit goods, which can drive people crazy.

For the managers of the Chinese dynasty, anyway, the meat is rotten in the pot. Let some people get rich first.

It's a disaster for William White. All kinds of Mickey Mouse and all kinds of comic books. How could you give me some royalties! These are all regular publishing houses.

It will take at least ten years for the intellectual property right to be thoroughly rectified, that is, after the WTO, this situation will begin to change.

China is now drinking poison to quench its thirst. If the Asian Games related products are well operated, it will be billions of big business. As a result, few genuine products have not been sold.

Fat panda's ability to absorb gold is very terrible. This thing should not be left alone.

Look at Tuao, a koala and a kangaroo. It's crazy to make money. A little doll is worth dozens of dollars, and it doesn't have a counter-offer. The mascot sold to tourists every year can earn a lot of money. What do visitors to China buy?

Silk?

Maybe, if everyone can carry a fat panda home, I believe tourists will be very satisfied, but there is no official version of the Chinese government, so we all do it casually, and the result is self-evident.

William White can only drool at the fat panda. First of all, people can't sell the copyright, and they can't control the imitation. This is an unsolved problem.

With the frequent appearance of fat panda, more and more American people begin to like this guy. It is said that what Panpan is looking forward to most is having a color photo, which makes Meidi laugh.

Meidi's smile is low. They can't shoot Zhou Xingxing's nonsense. Some slightly vulgar little jokes can make them laugh. So pandas need color photo stalks, and they like them very much.

However, William White can't make any money on this panda, so he has to toss the koala.

Don't underestimate these toys. They are very profitable. Disney's annual profit in this area is in billions.

"Boss, you are already the largest toy company in the United States."

"It's not like that. Isn't there Mattel and Hasbro? As I remember, these two families are very good. "

"Mattel is OK, just like Disney. Hasbro has not been good in the past two years."

"Well, in this case, it's better to buy it back. The derivative product of cartoon is transformers. Just give it all to Hasbro. "

William White is also confused, he took away other people's transformers, Hasbro can be good to be damned. Now at most, it's a struggle.

"Ha ha, if so, Mattel needs a headache."

The toy market in the United States is hard to develop. LEGO sells educational toys, while Mattel is more like a hodgepodge. Hasbro without any special features. It's not bad luck.

If they didn't have the money, they would have found a way to buy the Vikings. Even if you can't hold all of them in your hands, you can get some authorization.

"This guy, with a Barbie in his hand, is really enviable."

speechless make complaints about his boss's vomit. Although Barbie dolls sell well, our Mickey Mouse is not bad.

"Boss, they want to get the Lion King's authorization. They've been to Disney for several times.""Ha ha, I have eyes. I'll call Michael later. We don't have time to develop. As long as the conditions are right, it's OK to cooperate. "

"If they want to open this gap, they will pay a price."

"Well, Philson, we are not a professional toy company after all. Besides, with so many IP addresses, we can't play at all. "

In fact, William White didn't say a word. If he bought Hasbro here, it might cause the fear of Mattel.

When an enterprise reaches a certain scale, it must learn to master the balance. Simple and crude, only suitable for new local tyrants. If we want to achieve long-term development, we must not make the world an enemy.

Knowing the boss's plan, phelson was relieved. In fact, he is very worried that the boss's business is too big. If possible, it's better not to expand blindly.

For most cartoon companies, selling authorization is really the way to go. If you are good at comics, you may not be good at toys.

"Boss, when do you need our help?"

"Sit down and I'll reply to this email."

Most of Max's people came to Jurassic Park. These guys who are used to wandering don't like the present comfort very much.

"Almost. That's the time. You know, the employer still wants to see you."

"What are these guys doing?"

"It's no use, security or employment. No one will carry out the task after the break. This is not our country. What position do you have to fight for? "

"Ha ha, also, boss, our task this time is to maintain public order?"

"Remember max, I'll just say it once. We're just going to make soy sauce. There's no need to make soy sauce. 1% is 1% at most. Once you exceed that, you can do your own thing. "

"OK, boss, I see."

William White must make it clear to the goods that silly big wood doesn't seem to have a direct conflict with you. It's better not to have a direct conflict.

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