Chapter 157

(there are two shifts left at 8 p.m.)

With the development of other online game companies day and night, more than ten tower defense games of the same type were finally launched at the end of May, and they began to seize the emerging leisure game market.

However, to their disappointment, although they do their best to publicize and have various preferential activities, many online game companies share less than 30% of the market and 70% of the market share is still firmly occupied by the "second world" after Lin Feng takes the lead in enclosure. Of course, there is a player's preconceived complex, and it is also attracted by the new game mode of the second level launched by Lin Feng.

When players try to stick to pass 100 rounds and enter the second level, many players have a slight aesthetic fatigue to the game mode of the first level. After all, it is not easy to pass 100 rounds, which requires a lot of time accumulation. But after the second level, the game mode changed, and gave many players a new experience, which made the enthusiasm of the people rise again.

In addition, Lin Feng's low monthly fee of 10 yuan also makes people happy. After all, Tencent's QQ membership service costs 10 yuan a month. After the launch of QQ farm, Huang Zuan and other drills also charge a lot of money. In contrast, Lin Feng's "plants vs zombies" charges extremely low.

This kind of elements add up to the glory of Plants vs. Zombies.

However, behind the glory, there are also troubles of happiness.

"Mr. Lin, the popularity of" Plants vs. Zombies "has far exceeded our estimate, but it has also affected the online rate of legend. Now the highest online rate of legend is less than one million at the weekend, and the average online rate is only about 200000, down 10 percentage points compared with before." Wu Zhaopu handed Lin Feng a stack of data and frowned.

Although "plants vs zombies" is extremely popular, its profit is far from that of "legend". In the past two weeks, the profit of "legend" has decreased by 10%, which is quite huge.

Lin Feng did not care about the decline of data.

"Mr. Wu," Plants vs. Zombies "is a leisure and entertainment game. It's just a meal, not a dinner. Although it will affect the profits of legend temporarily, it will not pose a fatal threat to legend in the long run Lin Feng knocked on the table.

"On the contrary," Plants vs. Zombies "has attracted many players who were not interested in" legend "before, and even a little disgusted with it. Although they won't spend a lot of money on a game, they are undoubtedly good for promoting popularity." Lin Feng smiles.

Wu Zhaopu also admitted that "plants vs zombies" made many players who were unfamiliar with "the second world" know "the second world" before. Virtually, the brand of "the second world" was promoted.

"There will not be only one legend in the second world. There will be many different types of games in the future. Now is the time to accumulate popularity. The prospect of online game market is huge, and it will become a sunrise industry in China. " Lin Feng firmly believes.

"Well, but now many other online game companies launched tower defense type games, in order to seize the market, play the slogan of permanent free, pull a lot of people in the past." Wu Zhaopu reminded.

"Ha ha, don't worry. I believe a lot of people are willing to bear the game cost of 10 yuan per month. As long as the game is fun, I believe players are willing to spend 10 yuan to play. " Lin Feng said with a smile.

The next day, Lin Feng announced on the official website that "plants vs zombies" has a total of nine levels. Each level has a different way of playing, and the top 100 rewards will be greatly improved for each level. The first player who passes the nine levels will get an official reward of 1000 yuan, and then every player who passes the nine levels will get an official reward of 100 yuan, And will publish a certificate of honor.

Lin Feng also set that every time he passed a level, the title of the player would change. Lin Feng moves the upgrading system in fantasy novels to reality, giving each player different titles at different levels.

One star game novice, two star game old bird, three star game master, four-star game master, five-star game master, six-star Game emperor, seven star game master, eight star saint, nine star game Douluo. After passing the Ten Star game, it will be called "game king".

The announcement of this news stimulates the enthusiasm of the players, and also makes "Plants vs. Zombies" firmly occupy the absolute market share of tower defense games. Especially when different players are at different levels, it stimulates the mentality of comparison and show off among players. Now only three levels have been opened. With the increasing number of levels for players and the gradual opening of nine levels, Lin Feng believes that the competition between players will be more and more fierce.

No one wants to fall behind, especially when it comes to intelligence. Lin Feng believes that no one is willing to admit that he is a fool.

Newspapers and magazines all over the country have also published relevant strategies and experiences to show players how to break through each level as soon as possible. However, due to the change of the game mode of the second level and the increase of difficulty, so far only a few people have passed the second level and entered the third level.

When many players complain that the second level is too difficult, Lin Feng timely publishes the detailed introduction of the first level and the second level, plant attribute and zombie attribute in the monthly game magazine of "second world" for players to study.

With this official release of detailed information, many players through day and night research and a lot of practice, combined with plant attack power and zombie blood and speed, integrated several sets of experience, let the number of players through the first level and the second level increase greatly. While stimulating the enthusiasm of the players, it also indirectly increases the number of senior members of the "Second World Club".

After all, this detailed data on plants and zombies is only available to senior members for free, and the magazine is not on sale. Although many websites are pirated and published on the Internet, none of the magazines can publish such news without Lin Feng's authorization. In desperation, many players can only choose to become senior members of the "Second World Club". Fortunately, there are many benefits for senior members of the "Second World Club". All the players who have become senior members say it is worth it, and the resentment of many players who are forced to join is much less.

After becoming a senior member, when I got the exquisite magazine in my hand, the last bit of resentment disappeared. In particular, there is an introduction to the third level, which makes people sigh.

Lin Feng's third level, the map, has no change from the second level, but four new portals have been added. Zombies will enter the portal exit on the other side through the portal, and with the passage of time, the portal will change accordingly, which makes players have to change their strategy temporarily with the change of portal position, re place plants, delay zombie attack and finally eliminate the dead.

This is just a small addition to the design, but it makes the game more interesting. What many players have published before is not applicable here. With the change of portal, tactics can't be rigid any more, so we must apply all kinds of tactics flexibly. Previously, many players designed the best place to put plants all invalid.

Improvisation is the only way of the third level.

The launch of the third level, so that many players shout fun. This makes many players no longer like before, fixed the placement route, and then quietly sit and wait for the zombies to be destroyed. Although they are relaxed, they lack the sense of stimulation and achievement. Now the new third level gives them a sense of excitement and achievement that they didn't have in the previous two levels.

Taking advantage of this, the highest number of online users of "Plants vs. Zombies" exceeded 1.2 million, breaking a series of previous records set by "legend". But such a small leisure game, actually ascends the domestic net to swim the first throne, lets the human be unable to laugh or cry.

The success of "plants vs zombies" also puts many online game companies in a dilemma. Should we continue to develop large-scale online games or seize the small leisure online games market. Of course, everyone knows that large-scale online games are the king, while small-scale leisure online games are popular, popular, and have a large number of players, but they also have a fatal weakness, that is, low profits.

The reason why leisure online game is called leisure online game is that it is a leisure entertainment, relaxed game, and it is doomed that most of these players can not spend too much money on this game. It's impossible to be as persistent and crazy as playing other large-scale online games.

Popularity or profit? One of the two, placed in front of many online game companies. It's a tough choice, but they don't have much time to think about it. Lin Feng's "second world" is constantly eating away the market share in either the large-scale online game legend or the leisure online game plants vs zombies. They must choose one as a breakthrough in exchange for living space.

But does leisure online game really have no profit to speak of—— Lin Feng never thought so.