Chapter 337

In order to open up the U.S. market, a country full of gold, Tan Zhi brought 800000 "phantom" to the United States in early November. When landing in the United States, Tan Zhi was ambitious and determined to make a big show in the U.S. market and create a new "phantom" legend. After all, the appearance and quality of "phantom" are on a par with "Apple's" iPod ". Although it is not as good as" iPod "in capacity, it is far lower than" iPod "in price, and its operation is more humanized. This gives Tan Zhi" absolute "confidence that he will succeed.

However, reality has smashed Tan Zhi's "absolute" confidence“ After phantom arrived in the United States, although Tan Zhi spent millions of dollars on advertising, put up huge posters in Los Angeles, New York and other cities, and Jessica also used her spare time to help "phantom" publicize, the results were extremely unsatisfactory, even miserable. In three days, only 2000 units were sold.

The reasons for the failure, Tan Zhi after investigation, coupled with his own analysis, also summed up the reasons.

There are two reasons for the failure: first, he underestimated the enemy and did not understand the psychology of American consumers;

Tan Zhi underestimated the inertia of American consumers and their worship of famous brands, which is far beyond his understanding“ The 2G micro hard disk of "iPod" can store nearly a thousand MP3s at one time. Generally, it only needs one copy to copy the vast majority of MP3s that consumers like into "iPod", and there is no need to consider replacing them in the short term. On the contrary, "phantom" 32m and 64M capacity, it is too small, up to 16 MP3 capacity is very helpless. The frequent replacement of MP3 in memory makes most Americans not used to it. They think it is too troublesome, so they choose to give up.

Second, the opponent is too fierce, and has long been premeditated. One plan after another for the "phantom" makes Tan Zhi almost breathless.

Steve Jobs, President of apple, had already made corresponding countermeasures when he learned that phantom was going to enter the U.S. market. When Tan Zhi arrived in the United States with 800000 "phantom" with full confidence, the overwhelming "iPod" ads were waiting for him, which could be seen everywhere. In a short time, American consumers remembered "iPod". In addition, this time "apple" company also went out of its way by inviting Britney Spears, the most popular idol in the United States, as its spokesperson. In addition, Apple's brand image of more than 20 years has made "iPod" popular among all American consumers.

By the time Tan Zhi came in with "phantom", the "iPod" had sold 3 million units in the U.S. market. Especially the slogan of "iPod" - large capacity and great wisdom! Tan Zhi vomited blood.

Other advertising slogans such as "first-class price equals first-class quality" make American consumers doubt the "phantom" with the same appearance as the "iPod" but only one third of its price. Although "apple" did not say anything about the poor quality of "phantom", there is no doubt that its advertising slogan has made American consumers feel that "phantom" is a defective product, even a parallel product.

Of course, this is not the biggest headache for Tan Zhi. What really bothers Tan Zhi is that the American record association has signed an exclusive license agreement with apple. The American record association only recognizes Apple's legal right to download MP3. Although Tan Zhi negotiated several times, it was ineffective. This also means that although "phantom" can be purchased, it cannot download MP3 in the United States, otherwise it will violate the law of the United States. At that time, waiting for the "phantom" will be a day amount of fine.

What's more, although the price of an "iPod" is only $91, jobs still adopts the installment model, which also allows many poorer Americans to enjoy the pleasure provided by the "iPod". Phantom has not signed any loan agreement with any bank in the United States, and it is impossible to provide such sales means as installment payment in the short term. This also allows the "iPod" to further reduce the price advantage of the "phantom".

Helpless, there is no way, extremely depressed Tan Zhi can only call Lin Feng for help, hope Lin Feng can solve this matter.

"Wait for me!" When Lin Feng learns everything, he simply leaves a message for Tan Zhi.

Before Lin Feng went to the United States, Wu Zhaopu came back from Hong Kong.

These days, while Lin Feng is busy acquiring new wolf net, Wu Zhaopu has also gone to Hong Kong to sign a contract with Changjiang industrial group for the construction of the "second world" headquarters building. Changjiang industry will provide us $1.5 billion for the construction of the second world headquarters building. All payments will be paid in instalments for a total of five years.

In addition to the personal relationship between Lin Feng and Li Zekai, the real reason why Cheung Kong Industries enjoys such favorable conditions is that they also want to open up new fields. For a long time, although the real estate industry has been the main business of Changjiang industry, the highest building has also built 70 storey apartments. If the world's first skyscraper can be built this time, the name of the world's first skyscraper contractor will undoubtedly be of great help to the reputation of Changjiang industry and its future industry.

Facts have also proved that after Wu Zhaopu signed the contract with Cheung Kong Industrial Co., Ltd., the stock price of Cheung Kong Industrial Co., Ltd. rose by HK $1.2 immediately. Obviously, the people of Hong Kong are very proud of Cheung Kong Industrial Co., Ltd. for building the world's first skyscraper, and they are also very looking forward to it. Li Ka Shing's personal assets rose by HK $2 billion.

"Mr. Lin, I met Li Ka Shing this time. He asked me to tell you something." Wu Zhaopu was excited when he mentioned Li Jiacheng. Wu Zhaopu has great respect and admiration for Li Ka Shing, the richest Chinese. I have never had the chance to meet such a Chinese legend before. This time, as the vice president of the second world, I was very excited to see Li Ka Shing.

Lin Feng was slightly stunned.

"Mr. Lin, Mr. Li Ka Shing asked: can we have a meal from the starting point?" Wu Zhaopu said.

Lin Feng frowned and didn't know what he meant, but after careful consideration, he knew that Li Ka Shing asked himself whether the "starting point fast food restaurant" could go out of the mainland. Of course, there may be other meanings hidden in it, but now Lin Feng is not interested in and has no time to guess Li Jiacheng's meaning.

After shaking his head with a smile, Lin Feng told Wu Zhaopu of his decision to go to the United States again.

"Mr. Lin, what about the operation right of magic baby? Do you want to talk to Scoville Enix? " Wu Zhaopu asked. Although "second world" has bought the agency right of "new wolf net" for "Magic Baby", once Scoville Enix takes back the operation right of "Magic Baby", then "second world" will lose 20 million in vain.

Lin Feng shook his head.

"No, I'm afraid Yoichi Wada won't talk to us at all. What's more, I decided to take the operation right of "Magic Baby". What I'm interested in is not the game, but its player resources. " Lin Feng said.

The weakness of "second world" now lies in 2D round online games and 3D round online games. For online game companies, the more types of games they develop and operate, the more players they can retain. After all, online game players have a wide range of interests. In the real-time payment mode, players' preferences are easy to change. At least they are easily attracted by other games and turn to other games. This is different from the stand-alone game company.

"But if there are no related games, these players will soon disappear. And if Scoville Enix hands it over to other domestic companies, these players will soon join the arms of the agents. " Wu Zhaopu said helplessly.

"So we need to develop Magic Baby 2 as soon as possible." Lin Feng smiles cunningly.

"Magic Baby 2" Wu Zhaopu was stunned.

"Yes, the game is not complicated. The game technicians of our company are enough to complete the imitation of the game. At that time, as long as all the contents related to copyright are replaced. " Lin Feng said. This is also the strategy that Lin Feng has long thought of. First, attract these players to occupy the 2D round online game market, and then try to develop a new 2D round game.

Wu Zhaopu nodded. This method is really good and feasible.

After discussing the details of "Magic Baby 2" with Wu Zhaopu, Lin Feng left for the United States.

On the plane, Lin Feng carefully thought about the reason why the phantom failed in the United States. First, because the storage capacity is too small, compared with the rich Americans, they are used to the poor capacity of "phantom" and need to replace the MP3 in the memory frequently. No wonder Americans who like simplicity don't like it; 2、 Steve Jobs's strategy really strangled the "phantom" channel“ Apple has signed an exclusive license agreement with the American record association, which leads to the fact that "phantom" can't provide MP3 downloads to consumers who have purchased "phantom" without getting the license agreement. For consumers who have purchased "phantom", it's no use holding "phantom" in their hands.

Lin Feng rubbed the temple, but these two problems are not easy to solve. Now flash market although there are faint signs of a comprehensive crazy, but not now. As for the license agreement of the American record association, Lin Feng was even more helpless. Both are problems!

What should I do? What should I do?

Lin Feng received a phone call from Tan Zhi and confidently told him to wait for him. It was just Lin Feng comforting Tan Zhi. As a boss, he has heard from Tan Zhi's tone that he has lost confidence and is beginning to move towards the omen of confidence collapse. Lin Feng must first stabilize Tan Zhi's confidence, otherwise Tan Zhi's confidence collapse will be more troublesome. However, if I go to the United States and fail to come up with a solution to the current crisis, I am afraid I will lose a lot this time.

Lin Feng doesn't care about money, but about Tan Zhi's confidence. This time, most of the plans are planned by Tan Zhi himself, and it is also Tan Zhi's idea to focus on the U.S. market. If it fails completely, I'm afraid it will be a big blow to Tan Zhi. Lin Feng doesn't want the talent he's trying to recruit to be hit by this. Although for Tan Zhi, it may not let him down, but if it causes Yin in the heart, it can be very bad.

Thinking, Lin Feng arrived in New York.

However, when Lin Feng arrived in New York, he found that things were far more difficult than he thought. Jobs spared no effort in advertising, especially all advertising aimed at the "phantom", which made the "phantom" extremely passive. After all, "apple" can spend tens of millions of dollars on advertising at one time, but not Tan Zhi. Of course, Lin Feng also has money now. With tens of millions of dollars in advertising expenses, Lin Feng can also afford it. However, this kind of shopping makes Lin Feng feel that he is incompetent, and it may not be able to solve the problem. In this strange market of the United States, unless you sell all the people's astonishing high prices to advertise, otherwise with Apple's position in the United States and the same advertising strategy, "phantom" can never compare with "iPod".

However, in the most extreme "eyeball economy" country in the United States, there is no "phantom" of a large number of advertisements, and the "iPod" is targeted everywhere. Now, the "phantom" is a fake in the hearts of the American people, a product that imitates the "iPod". In addition, the "made in China" has always appeared in the United States with third-class prices and second-class quality, The American people are full of distrust and disdain for the phantom.

But what makes Lin Feng even more surprised is that Tan Zhi, who used to have half white hair, now has silver hair and a haggard face.

"Boss, I'm too careless and confident this time!" Tan Zhichang sighed. During this period of time, in the face of the "iPod" aggressive, Tan Zhi tried his best to become a loser. This made Tan Zhi, who always had a high self-confidence, suffer a great blow. It also made him white all over his hair in just over ten days.

What's more miserable now is that when Tan Zhi called Lin Feng before, "phantom" sold 2000 units, but now all of them are returned. Can't download MP3 player, who wants? What's more, Apple's insinuating advertisements also make the users who bought the phantom regret it. According to American consumer rights law, customers have the right to return goods unconditionally.

"It doesn't matter. This time, it's jobs who has the right time, the right place and the right people. It's not a defeat“ Lin Feng comforted Tan Zhi and said, "aren't we very good in the Asian market?"

Tan Zhi gave a bitter smile. The Asian market is really good, but the failure in the U.S. market made Tan extremely frustrated. Failure to succeed in this global financial empire is a failure for Tan Zhi, a complete failure.

Lin Feng also helpless, pat Tan Zhi's shoulder, wait to return to the hotel to think of a way.

But just arrived at Tan Zhi's Hotel, Lin Feng received an invitation. The invitation letter from Steve Jobs, President of apple, and the invitation letter about the new product exhibition of the second generation of "iPod".

Looking at the invitation, Lin Feng frowned and sneered.

Not going or not going?

(there are two chapters left, which can be updated at 23:30. I'm very sorry!)（ To be continued, if you want to know the future, please log in www.qidian.com , more chapters, support authors, support legitimate reading!)