Chapter 365

What should Microsoft do now?

Although Microsoft doesn't have much intention for MP3 player market, now Lin Feng has made an alliance with jobs. How can Microsoft continue to promote its "wma audio format"?

Bill gates must implement wma audio format. If something goes wrong, he and he will be as ruthless as they have been friends for many years—— Steve Ballmer rubbed his temple in a headache.

Steve Ballmer doesn't think it's a good deal for Microsoft to invest heavily in the Walkman market. At present, Microsoft's strategic focus is not only the inherent operating system and office software, but also the most important plan is Xbox game console. No matter how much money it loses, Microsoft will let Xbox squeeze into the home game console market. Now Microsoft does not have the spare energy to set foot in this insignificant market.

In his depression, Steve Ballmer could only sigh in secret and ordered people to contact Lin Feng. Steve Ballmer doesn't know how much profit Lin Feng and jobs will get from what he thinks is a small market.

For Microsoft's bow, Lin Feng did not pay any attention. Now we have joined hands with "apple" to develop products in our own fields. Although Microsoft's "wma audio format" is still important, it is not as critical as before.

Want to negotiate? OK, come to my company. Let's talk about it slowly.

Lin Feng left the matter to Tan Zhi, and he began to contact Tripp Hawkins, the founder of the world's largest game software empire Electronic Arts, to discuss the acquisition of one of its subsidiaries, 3Do, and the development of 3Do in the hero series.

When it comes to Tripp Hawkins, the first thing I think of is ea, the first giant in the computer game industry, the founder of Electronic Arts. He built EA, the No.1 game empire in the world, which is the most brilliant period of Tripp Hawkins' life.

Another brilliant achievement of Tripp Hawkins is 3Do.

When it comes to 3Do, most people's first impression is the series of "invincible heroes" and "magic gate". However, at the beginning, 3Do was only a company producing game hardware. Tripp Hawkins and Panasonic Co., Ltd. jointly developed the world's first 32-bit game console, 3Do. Unfortunately, due to the lack of software support, Coupled with high prices and the blows from rivals Sega (Saturn SS) and Sony (PS), 3Do soon stopped production and sold all its hardware units.

Then Tripp Hawkins acquired NWC (New World Computing), which developed the "magic gate" series, and launched the "magic gate heroes" series in 1995.

After acquiring NWC company, though 3Do launched classic works such as "the recovery of Elijah of invincible hero 3", it created countless brilliance and became the best game software company next only to ea. But now, due to the lack of follow-up product support, 3Do's annual revenue was $12.7 million last year, and its net loss was $35.8 million. Although launched a few games, but the result is that the game sold more and more loss. Now 3Do's share price on NASDAQ has dropped to $0.58.

A game company that once created miracles has a share price of only $0.58 and a market value of only $5.2 million. It's really sad. Originally, Lin Feng wanted to buy 3Do, but when he saw that his debt was close to $200 million, Lin Feng backed away and sought to buy his game rights.

When Lin Feng arrived at the headquarters of 3Do company, there was a great depression. Compared with the Microsoft headquarters that I went to a few days ago, it's a world of difference. It's changing so fast that it's very sad.

Tripp Hawkins, once a giant, warmly received Lin Feng.

"Mr. Lin, you may not know that I used to work for apple." Tripp Hawkins poured Lin Feng a cup of coffee.

Lin Feng was slightly surprised.

"Ha ha, don't worry. It's just my first job after graduating from university. Now I have nothing to do with apple. Don't be nervous." Tripp Hawkins laughed.

Lin Feng smiles. Even if it's still there, it doesn't matter. He has formed a strategic alliance with apple, and jobs has no interest in games.

"Mr. Lin, I've made your intention clear. 3Do was founded by me, but now I have to bear the pain to sell it. It's really distressing. So I want to find the best buyer for 3Do. " Tripp Hawkins said sentimentally.

Lin Feng nodded and sighed. I'm afraid this is the biggest sorrow of all computer game people. They created a brand by themselves, but they had to sell it in the end.

"Mr. Lin, I'll put it straight. Now Ubisoft also hopes to buy the series copyright of 3Do's "heroes and magic gate" for $1.7 million, Namco hometek Inc. hopes to buy 3Do's "street racing" in the research and development stage of UK's eutechnyx studio for $1.5 million, and Microsoft also hopes to buy "high heat basement"《 "Army man" is favored by cyle company, and the price is $750000. " Tripp Hawkins made no secret.

Lin Feng eyebrows slightly a jump, secretly surprised that the various companies start fast, fortunately he is not slow, or to wait for their own is an empty shell. But I don't know what Tripp Hawkins meant.

"Mr. Lin, to be honest with you, I'm ready to end 3Do and file for bankruptcy with the court, so I'm sure I'll sell these game copyrights. Therefore, if Mr. Lin is really interested, I hope you can buy them all and develop them well. " Tripp Hawkins said sincerely.

Lin Feng frowned slightly and bought all of them for about $5 million at most. The second world doesn't lack the money, but the key is whether these things are worth buying. You can't spend too much money.

In Lin Feng's memory, it seems that the most famous 3Do series are magic gate and hero invincible. Lin Feng comes from the copyright of these two series.

"Mr. Lin, please allow me to introduce these games to you and analyze them for you." Tripp Hawkins is also a veteran. Seeing Lin Feng's face, he knows that Lin Feng doesn't want to be a big wrongdoer. He smiles and takes out a set of related game brochures. He is confident to persuade Lin Feng, because these games are really great.

"Mr. Lin, I don't think I need to introduce the series of heroes and magic gate. Let me first introduce the street racing game, which is being developed by eutechnyx studio in the UK. This is a street racing game. Its engine is a brand new racing engine independently developed by eutechnyx. It pursues gorgeous car lighting and racing effect, but it has not yet been completed. If we continue to invest, it is a game that can be expected. " Tripp Hawkins explained.

Lin Feng's brow moved. Nowadays, online games in China mainly focus on role-playing or round based online games. In addition to its own "jinwutuan", leisure online games only have Tencent's small leisure games, and there are no other online games. Racing games are indeed a supplement, but it is a stand-alone game, which must be changed into online games, Just like "once" online games like "run card order".

"High heat basketball" is a baseball game developed by our company. It adopts an original sports game engine and has unique effects in character movement and movement Tripp Hawkins said.

After hearing this, Lin Feng's eyes brightened. Now the company's development of "fierce football" is due to the lack of excellent game sports engine, resulting in the game screen is not smooth enough, which has been criticized by players, which is an excellent supplement.

"Army man" is a relatively different kind of strategic shooting game, with the manipulation of green toy soldiers as the protagonist. Players can fight online through LAN. " Said Tripp Hawkins with a sigh. This game, 3Do had great hope, but the result was disappointing.

At first, Lin Feng didn't respond. After receiving the brochure from Tripp Hawkins, he was stunned on the spot. This game is not "before" and people often fight online "toy soldier war" it.

"Toy soldier war" is a strategy game with plastic toy soldiers as the protagonist. Players control the number of plastic green toy soldiers and fight between computers or players. There are many kinds of weapons in the game, including bazookas, grenades, flamethrowers, cannons, mines, time bombs, and magnifying glass, which can melt the enemy.

The game scene is also very interesting, which is carried out in everyone's home. Bathroom, kitchen, dining table and so on, you can also use a variety of scene props to deal with the enemy, such as microwave oven, electric fan and so on. It's a strategy game full of leisure and fun. The whole game is full of fun. The battle is tense and humorous. It's really interesting to watch the toy soldiers who often play in childhood fight with the enemy under their own control.

Look at the introduction. Now 3Do has launched the fifth generation of World War. However, due to the rise of "empire age" and "StarCraft", these strategic games have been hit, and it is reasonable that the sales volume is not good.

But it's very good for Lin Feng. I can change it to "toy soldier online" and turn it into a relaxed and leisure entertainment online game. Although role playing online games are the mainstream of online games, the tastes of players are changeable. Different types of online games are needed to attract and stimulate players. Toy soldier online can be used to attract people. Moreover, this does not require excessive server load and budget（ To be continued, if you want to know the future, please log in www.qidian.com , more chapters, support authors, support legitimate reading!)