Chapter 578

At first, many domestic game companies despised the listing of Xianjian chivalrous biography collection. They thought that a reprint of Xianjian chivalrous biography collection wanted to earn money, and the players were not so easy to fool.

Unexpectedly, Lin Feng not only set the price at the cheapest, can not be cheaper 28 yuan, which will almost hit the lowest price of the legitimate game. What's more, Lin Feng announced that all "Xianjian players" can buy online through "Dingdang". Moreover, if it's a big city, the express fee is free, while the express fee in a small city is symbolically charged 1 yuan.

This sales model is undoubtedly very successful. In just one week, through the national physical stores, "Xianjian Qixia biography collection edition" sold 78000 sets, but more than 230000 users bought through "Dingdang net". In a week, in China, a country with rampant piracy, the sales volume of games in a week can exceed 300000, which is really amazing.

This in addition to the legitimate price of only 28 yuan, the accompanying game characters exquisite hand also played a role. Of course, what really works is the online sales mode of "dingdang.com".

For many players who are not so determined to buy genuine software, it's a bit troublesome to go to the software store to buy genuine software. Although it is said that 28 yuan is cheaper, considering that piracy is only 8 yuan, the 28 yuan is not so cheap. Although I have the heart to support, I don't want to move after running so far, including the bus fare and the time of coming and going.

But now the online sales of "Dingdang" not only save them the time to go out and run, but also free the postage in big cities, and only charge one yuan symbolically in small cities, which is absolutely a naked temptation. It's really tempting to buy the Xianjian chivalrous Collection Edition without express delivery fee. If you deduct the express fee of 15 yuan, the genuine Xianjian Qixia biography collection edition will be 13 yuan, which is similar to that of piracy, and you don't have to run on your own. The "unlimited express" of dingdang.com will deliver it to your door in person. The price of the genuine and pirated editions is almost the same, and you have a reputation of supporting the genuine edition.

Of course, there are also some players who firmly support piracy, and those who don't even want to buy pirated CDs. But this time these players suddenly found that there is no website available for download on the network. There is no download point in the large website, while the small website has just provided the "ISO" CD-ROM burning file download of "Legend of swordsman", but it was soon hacked and deleted all the resources in the website. Some of the players who want to enjoy the free game are very depressed, but looking for all the download points on the Internet, either they are hacked, or there is no download of "Xianjian Qixia biography collection edition".

Now there are only three roads in front of them. One is to buy 8-10 pirated CDs; Second, to buy 28 yuan, random gift of a beautiful hand-made, if the online shopping also free express genuine; The third is to wait for other friends to buy a genuine, borrowed copy.

In the case of one out of three, 40% of the players choose to buy pirated CDs, 30% choose to buy genuine CDs, and 20% choose to wait for their friends to buy and borrow them. There are still 10%, angry choose not to play.

Although only 30% of the players choose to buy genuine, it is enough for Lin Feng. As for the hacking of these websites, it was Lin Feng who ordered Kevin Mitnick to lead the "five best" hackers in China. After having "the world's first hacker", there are no "second world" pirated games on the Internet. In particular, some time ago, a South Korean member of the first game development group was dug into the corner of the source code of legend. Unexpectedly, the South Korean left with the source code of legend.

Not long after his resignation, there were many "legend" private clothes on the Internet. Cui Ming was very sorry for this, but he almost didn't write a letter of repentance to Lin Feng. After all, once the "legend" private clothes appear, the impact on the "legend" is undoubtedly very huge.

"Team leader Cui, don't worry. It's a small matter, but it won't happen again." Although Lin Feng is angry, he doesn't blame Cui Mingze. After appeasing Cui Mingze, Lin Feng directly sent out his "secret weapon". Let Kevin Mitnick directly hack the other party's server, and "blow up" the other party's motherboard and graphics card by special means. So far, the "legend" private service incident disappeared. Of course, under the joint attack of Kevin Mitnick and others, the occasional "legend" private clothes were almost hacked as soon as they appeared.

With such a network "ultimate killer" in hand, Lin Feng naturally won't let some players put the pirated files of "Xianjian Qixia biography collection edition" on the Internet. As a result, players who want to play "Xianjian chivalrous biography collection edition" have only three choices.

Looking at the "Xianjian chivalrous biography collection version" sales of more than 300000 sets a week, many game companies curse. Originally, there is only one "second world" in China, and many other companies are struggling to survive. Now, not only online games have been robbed of the biggest cake by the "second world", but also the "second world" of the stand-alone game market.

Although the collection version of the legend of swordsmen only sells for 28 yuan, and it also comes with a beautiful doll, it can be said that the profit is very low. But it can't stand the high sales. Although only 300000 sets are sold now, the profit is not low. According to the cost of a set of hardware of 10 yuan, a set of "Xianjian Qixia biography collection edition" will earn 18 yuan gross profit, 300000 sets will be 5.4 million yuan, which is too profitable. It's just a collection version. It can make a gross profit of 5.4 million a week. Despite all the taxes, R & D and other expenses, it also has a net profit of more than 3 million.

Red eyes, absolutely red eyes. This not only makes online game companies envious, but also makes many stand-alone game companies envious. In particular, Lin Feng actually used his "Dingdang net" to sell, or free express, which is really despicable. Of course, many game companies are also very puzzled, "Dingdang net" free express, this is not a loss of money?

It's true that "Xianjian Qixia biography collection edition" is hot because of this, but what makes money is the whole "second world", and what "Dingdang" loses is Lin Feng's money, which is too hard to understand. It's always the only way to make a company rich and lose money. Many game companies are speechless. When they meet Lin Feng like this, they can only think that they are unlucky. Who wants people to have money to lose? They have assets of more than 30 billion US dollars. They can afford to lose such a little express fee.

For these game company boss's idea, Lin Feng dismissive. Since the rebirth to make money, I have never done business at a loss. It's the same this time. Lin Feng will never make a boring move of losing money and enriching the company. Lin Feng's rule is to get rich.

Of course, this "everyone" refers to our own people.

It's true that the express business of "dingdang.com" sending "Xianjian Qixia biography collection edition" for free is indeed a loss of money, but not much. In terms of the daily transaction volume of "Dingdang" now, almost every day there are orders to all parts of the country. It's only a small effort to send these 230000 sets of "Xianjian Qixia biography collection edition". Of course, there is still a little extra in terms of labor and logistics, but on average, the extra cost of express delivery is only 0.05 yuan more per set of Xianjian Qixia Collection Edition.

Let alone Lin Feng's loss, even Ding Dang can bear it. However, Lin Feng is willing to let "Dingdang net" be responsible for sending "Xianjian Qixia biography collection edition" for free, which naturally won't make him lose money. What Lin Feng likes is advertising.

Express companies operating express business can not only earn a little express fee, but also make money by squeezing the express delivery salesman. Although such express companies are everywhere, such as "X-link", the salary of express delivery salesman in Beijing is only 1500 yuan, and the delivery is by bicycle. This is the typical way to squeeze employees' hard-earned money.

Lin Feng will never be such a heartless boss. On the contrary, the salary of the "unlimited express" delivery salesman under "Dingdang" is among the top in the national express delivery industry, which is basically a large part higher than the average salary of various places.

In this case, the previous "unlimited express" under Dingdang net is basically just a balance of payments, not making money. However, since Lin Feng launched the "smart" computer advertising strategy, Lin Feng suddenly realized that the express industry is not the only way to make money, and can only make money by squeezing express delivery personnel. In fact, there is a broader source of money - advertising.

Delivering tens of thousands of express every day is an advertising platform for activities. Lin Feng ordered Liu Yingying to redesign a kind of packaging bag which can be printed with manufacturer's advertisement. After it was put into the market, it sold well. Many manufacturers have taken a fancy to the "unlimited express" advertising platform on the packaging. After all, people who can shop online naturally have certain economic strength, which also means that they can buy other goods. In particular, "Dingdang" itself is an online shopping platform. In addition to large-scale goods such as cars, almost everything they run can be sold on "Dingdang", which is also very convenient for manufacturers. Therefore, for the "unlimited express" of "Dingdang" to launch a new advertising platform, the major manufacturers are fighting for the first time.

Liu Yingying did not expect that Lin Feng's brainwave would bring tens of millions of yuan of advertising revenue to dingdang.com every year. And the advertising revenue is calculated according to the number of express orders. For an express package, "dingdang.com" charges 0.1 yuan of advertising fee from the manufacturer who took the picture of its advertising platform.

In the first half of 2002, the "unlimited express" of "Dingdang" has covered 2999 cities, counties and districts in China, with a daily turnover of 1.8 million. According to the current flow, it can bring 180000 advertising revenue to "Dingdang" in one day. In January, there will be 5.4 million yuan of revenue, and in a year, there will be 64.8 million yuan of advertising revenue（ To be continued, if you want to know the future, please log in www.qidian.com , more chapters, support authors, support legitimate reading!)