"Pleasant goat and big wolf" animation, in accordance with the formal procedures of audit, at least a few months audit, and must be completed, and then together through the national Ministry of culture, the copyright administration audit.
For this rigid audit conditions, Lin Feng is extremely dissatisfied. If you have to audit after a series is finished, it's too risky for investors. A series, at least millions of RMB investment, if the final audience rating is poor, then the investment is wasted. This is also the reason why tens of thousands of TV series are shot every year in China, but only less than one tenth of them are shown in the end. Most of them are rotten in the warehouse, causing huge losses to the investors. Invisible, waste a lot of social resources.
On the contrary, the system of the United States and Japan is extremely open-minded, shooting one episode and broadcasting one episode. If it is not good, stop broadcasting immediately, so as not to cause additional losses to investors, but also effectively save resources from all walks of life.
Therefore, through his relationship, Lin Feng set a precedent for the Ministry of culture and the Copyright Administration for the first time. He only reviewed 10 episodes first, and then every 20 episodes, instead of having to review them after the final shooting. Of course, the "special case" this time is also "not to be taken as an example", and it is not allowed to spread to the outside world, otherwise it will not be spared.
To this, Lin Feng just smiles. As for the "threat" of these leaders, Lin Feng did not care. Anyway, as long as it can be approved.
On February 10, 2003, "pleasant goat and grey wolf" was officially broadcast in the prime time of 6:00 p.m. on major TV stations across the country. As for the broadcast TV station, Lin Feng took the lead in selling it to Shanghai Oriental TV station. After all, Lin Feng could not refuse the relationship between the two sides, the price offered by Shanghai Oriental TV station, and the influence on Shanghai Disney project department.
As for the price of broadcasting rights. According to the current domestic market price, it is usually calculated by the minute, and the price of a cartoon broadcast right is usually 100 yuan to 1000 yuan per minute. And director Zhao of Shanghai Oriental TV directly offered a "top salary" of 1000 yuan per minute. This price also makes other domestic TV stations focus on it.
Originally, many TV stations were very optimistic about pleasant goat and grey wolf, which is based on the prototype of "Yangcun school" launched by "second world". But the price of 1000 yuan per minute is hard to compete with《 The episode of pleasant goat and grey wolf, including the opening song and the ending song, is 14 minutes in total. That's 14000 yuan. Ten episodes, that's 140000.
Although the total price, the major TV stations are able to take out. But the price of a cartoon is 14000 per episode, which is a bit high. Therefore, in the end, with Lin Feng's affection for director Zhao of Shanghai Oriental TV station, other TV stations did not compete. Although the money is not much, if you lose money, how much is also a loss. It's not good on the books.
For other TV station's "worry", director Zhao did not care. First, he believes that "Lin Feng's products must be excellent products", and he believes that this "pleasant goat and big wolf" will be a success; 2、 Even if this "pleasant goat and big wolf" can't succeed, it's good for him to sell Lin Feng.
Moreover, with caution, Zhao Taichang only signed the copyright of the first 10 episodes. Originally, Lin Feng was going to sign the copyright of the first 60 episodes. As a result, this decision was repeatedly regretted by director Zhao in the following years.
Once I signed for 1000 yuan per episode, but I only signed 10 episodes. Only when it's really hot can I regret it. At that time, it was far from what 1000 yuan could buy—— In the days when pleasant goat and grey wolf continue to be popular in the future, when I hear the theme song "don't look at me as a sheep, the grass becomes more fragrant because of me...", my face is always full of tears.
Regret
For Lin Feng, the right to broadcast an episode is only 14000, which must be too low. However, for animation, its main profit point comes from its derivatives. This is the point. It's a delusion to make money by selling broadcasting rights. Therefore, when the production of pleasant goat and grey wolf began, Lin Feng ordered Wu Zhaopu to buy several toy factories in advance to produce various animal dolls in pleasant goat and grey wolf.
Of course, the derivative products of an animated cartoon are not only fluffy toys, but also related electronic products, such as DVD. They can also develop pillowcases, pillows, mobile phone chains and so on. These are the markets targeted by the "second world". In a word, before the launch of Shanzhai products, "pleasant goat and big wolf" should be sold in advance to seize the market.
In short, Lin Feng wants to develop the commercial value of pleasant goat and big wolf to the limit.
With the expectation of all walks of life, "pleasant goat and grey wolf" was officially broadcast at 18:00 pm on February 10, 2003. Before the broadcast, in order to build momentum, Lin Feng also used his major network media to build momentum, and one after another promoted it as the most successful cartoon in China in ten years. Shanghai Oriental TV station also uses its influence to publicize in the prime time of each channel of its own TV station.
In addition to the popularity of "Yangcun school", it has attracted the attention of many primary and secondary school students in just a few days. And now it is just during the winter vacation, many 12-year-old children are sitting in front of the TV to wait for the start of "pleasant goat and big wolf". For parents, because of the successful precedent of "Yangcun school" and its education for children, many parents are looking forward to it.
If you can learn something when watching cartoons, it's better (that's why parents support "three thousand questions of blue cat"). However, it is precisely because of this attitude of parents that domestic animation has been unable to open the market. It is only entertainment to watch an animation. It's just relaxing. We have to make it like learning. How can there be a market.
Pleasant sheep, beautiful sheep, lazy sheep, boiling sheep, slow sheep, soft sheep, red wolf, gray wolf. Although I am just a sheep, the grass becomes more fragrant because of me, the sky becomes bluer because of me, and the white clouds become soft because of me
In the extremely light, soft, soft and beautiful melody, the first episode of pleasant goat and grey wolf "wolf is coming" was officially broadcast. In just 14 minutes, including the advertisement, in 20 minutes, all the children who watched "pleasant goat and big wolf" asked their parents, "is there anything else? Anything else? "
In this regard, the parents had to answer that there will be a second episode tomorrow.
Looking at the children's helpless and expectant expression, many parents are also feeling. The movie "pleasant goat and big wolf" really surprised them. Originally, they just watched it with their children, but in the end, they were also attracted. Although the plot is very childish in the eyes of these adults, it is undeniable that the whole plot is very relaxed and pleasant, slightly exaggerated and funny, the people watching it are very relaxed, and there are no elements harmful to children in the picture, and what's more, what's more, what's more, what's more, what's more, what's more, what's more, what's more, what's more, what's more, what's more, it's good.
This also makes many parents feel at ease about pleasant goat and big wolf, and they don't have to worry about the adverse effects on children. According to the survey, the final audience rating of the first episode of "pleasant goat and big wolf" reached 14.8%, which has exceeded the previous domestic ratings of animation, but also close to the domestic ratings of Japanese animation (qilongqiu (15.6%) and Saint fighter (17%).
Over the next two days, the second and third episodes of pleasant goat and grey wolf hit new highs, reaching a peak of 19%. And I believe that with the "pleasant goat and big wolf" hit, this upsurge will continue to go crazy.
With the upsurge of "pleasant goat and big wolf" sweeping across the country, major newspapers all over the country have made key comments on it.
Shanghai Daily Comments - this is a very simple, very relaxed animation, but let us see the progress of domestic animation. It is also the first time that domestic animation has more ratings than Japanese animation. This is really gratifying. Also hope that "the second world" can continue to launch more "pleasant goat and big wolf", for the domestic cartoon industry glory.
"Guangzhou Daily" claimed that watching "pleasant goat and grey wolf" reminds us of the story of "wolf coming" we often heard when we were young. However, in "the wolf comes", the wolf finally eats the sheep, while in "pleasant goat and grey wolf", the sheep defeats the wolf by wisdom. And this animation, a change from the previous domestic animation rigid, very humorous and fashion elements, although the theme plot is still slightly naive, but it is progress.
......
All sides of the media's praise, also let "pleasant goat and big wolf" more popular. However, at present, only one Shanghai Oriental TV station conducts live broadcast, which is far from meeting the needs of the audience. Therefore, the second broadcast and the third broadcast are also on the agenda.
However, many TV stations complained that before the first ten episodes of Shanghai TV station were priced at 1000 yuan per minute. Now "pleasant goat and big wolf" is so popular that the highest price of domestic animation can't satisfy Lin Feng's appetite.
Lin Feng made a price of 5000 yuan per minute. For this price, a lot of TV stations are speechless. But Lin Feng is also right. The price of broadcasting rights for each episode of a domestic junk TV play is also hundreds of thousands. Now its "pleasant goat and big wolf" is popular all over the country. There is no reason why it still costs 1000 yuan per minute.
No one said anything about it, but now "pleasant goat and big wolf" is becoming popular in China. Lin Feng says that the price of 5000 yuan per minute is really high compared with the cartoon. But for TV series, the popularity of pleasant goat and big wolf is very low. And with the future "pleasant goat and big wolf" continues to be popular, 5000 yuan per minute price may not be able to get.
Buy it, buy it! Many TV stations look up at the sky and want to cry without tears. Knowing this, I tried my best to compete with Shanghai Oriental TV station for broadcasting right.
But the real regret is director Zhao of Shanghai Oriental TV station. Before Lin Feng proposed a buyout of 60 episodes, he hesitated to refuse. Now he wants to buy out, but Lin Feng is not working. But it's no wonder that he was too mean.
Shanghai Oriental TV has no money. It's just over 100000 yuan. How can it not come out. Now, it's too late to regret.
When many TV stations regret, Valentine's Day is coming( To be continued, if you want to know the future, please log in www.qidian.com , more chapters, support authors, support legitimate reading!)