Chapter 772

The cost of global mainstream media advertising is about $487 billion (or a conservative estimate). It's a huge cake. It's shared by TV stations, newspapers and magazines all over the world. It's delicious and enviable. Although the rise of the Internet, also began to carve up the cake market, but online games have not been involved in this market. Although in the online game market, Lin Feng has tried before, but the total profit is only tens of millions of RMB. Compared with the global advertising cost, it's like a drop in the bucket. It's hard for Lin Feng to be satisfied with it.

Therefore, Lin Feng is ready to take advantage of the game "virtual life" to gain a share in this advertising cake market, and hopes that the more the better.

As for the free model? Lin Feng has tried before, but he has never been so bold this time. He will adopt completely free, and all operating expenses and profits will come from advertising. In "virtual life", all businesses can advertise in it. In every prosperous area of the game, they can put very conspicuous billboards (of course, if you have enough money) to advertise. At the same time, major businesses can also buy land to open online stores to sell virtual or real goods online.

For example, "starting point fast food restaurant" buys land in the game, and opens "starting point fast food network virtual restaurant", which can sell virtual fast food to "virtual citizens" in the area. After virtual citizens buy virtual fast food, they can satisfy the hunger state of their characters in the game, and they can also buy and give away people in exchange for each other's favor and make friends. Of course, the "starting point fast food restaurant" can also sell physical fast food online. Of course, as for delivery, it depends on how the couriers of Lin Feng's "starting point fast food restaurant" are allocated.

And these profits will become all the revenue sources of virtual life. If we want to make this new charging mode successful, we must rely on the fact that the number of players is large enough to make all manufacturers unable to ignore. For example, hundreds of millions of players around the world play in virtual life. Lin Feng believes that no manufacturer will ignore this advertising resource. If this is true, then Lin Feng can imagine that the global manufacturers will rush to buy land in the game to promote the brand and sell virtual goods to make money. After all, the cost of playing games is far lower than that of advertising in TV stations, newspapers and magazines.

This is now in addition to newspapers, radio, television, the Internet, the fifth media, game media, a new media—— Lin Feng believes that this kind of game media, as long as it is operated properly, will definitely get rich profits.

Of course, all this is just expectation, just a good wish. Whether it can be realized depends on the public test on August 8.

Although the completely free mode makes the "second world" uneasy and a little nervous, it is a great news for all players. You know, since the beginning of online games, in addition to the point card charging mode, the props charging mode. In point card mode, you have to spend money as long as you play, even if you chat and walk on it. Especially for some online games with huge maps, you charge for walking, which makes some players painful; Another props charging mode, although you can play the game without spending money, you can play as long as you want. In theory, players can not spend a cent of it, but if you want to play well, you have to spend money, and you have to spend a lot of money, otherwise you will not play well and you will not play well. Either of these two charging modes is a headache for some players who are short of money, especially for the props charging mode, which is very painful for most players.

The online game charging mode also hinders the participation of some non online game players, so that these players or netizens are always afraid to avoid it. Moreover, the online game companies are trying to make players' money. These people are no less than the number of online game players, occupying the mainstream of non online game players. These people generally believe that playing games is a waste of time, and playing games also costs money, which is a waste in the waste, which is hopeless.

For these people, many online game companies have been helpless, most of them take a blind attitude, to save the upset. But for Lin Feng, these people are also potential customers that can be developed. Lin Feng remembers an interesting sales story.

Two salesmen went to an island to sell shoes. After a turn, they came back and reported to their respective companies. One of them said sadly: God, there are no shoes to sell, because they don't wear shoes. And the other was very excited to say: God, make shoes quickly, because they don't have shoes yet.

This story fully shows that if you look at a thing from different angles, you will come to two completely different conclusions. Now the domestic online game company and Lin Feng are just like the two salesmen who sell shoes. Domestic online game companies think that these people will not play online games. After all, their attitude is so firm, and they have been persuading people around them not to play online games. They are simply the number one public enemy of online game companies. But for Lin Feng, they are huge potential customers in the future. They can be loyal customers of online games. And these people who never play online games before, once they enter the online game world, they will be more crazy than the previous online game players.

And Lin Feng now is to give them a step, let them from "high up", "overlooking" online game "altar" down《 Virtual life is a ladder Lin Feng gave them, a ladder to try online games. Don't you say that playing online games is a waste of money? Now I don't charge any money, and you can still enjoy the full fun of the game. Don't you say that playing online games is a waste of time? In "virtual life", we don't want you to play, but just provide you with a platform, a platform for making friends, a platform for leisure, a platform for relaxation, and a platform for increasing your knowledge.

So are you still playing?

Lin Feng doesn't know whether these netizens who hate or even slander online games will choose to enter "virtual life", but Lin Feng knows that just the slogan of "completely free" and "forever free" has already attracted the interest of almost all online game players, who are full of expectations for this so-called "forever completely free" online game.

However, in order to stimulate online game players and even netizens to invest more in virtual life, Lin Feng plans to build "virtual bars" all over the country at the same time. The so-called "virtual bar" is a place similar to Internet cafe. But this "virtual bar" can not only access the Internet, but also provide coffee and some alcoholic drinks. This "virtual bar" is also a place for making friends and chatting.

There is no objection to the construction of "virtual bars" all over the country. This in itself can also be used as a means to expand the "second world" business. Combining online games, bars and making friends is a good idea in itself, which is worth trying. And once it succeeds, the profit it will get will be far more than the online game itself.

However, to be on the safe side, only 10 "virtual bars" will be opened in Chu City, Shanghai and Yuhang town (after all, this is the first time that "second world" has set foot in the catering and entertainment industry, and the risk is not small). Among them, there are 5 in Shanghai, 3 in Chu City and 2 in Yuhang town. In these three places, the "second world" has a large investment, which can obtain the support and welcome of the local municipal government, and the local government can ensure that the "virtual bar" will not be harassed by some social personnel, which is very important for the bar entertainment industry.

Of course, the security work of "virtual bar" is naturally in the charge of Lin Feng's "wolf tooth" security company. Now, with the expansion of Lin Feng's company, "Langya" security company has become the largest private security company in China. At the same time, due to the success of "Langya" security company in China, "Langya" overseas company is also growing. Although it is far from being able to compare with "Blackwater", "EO", "Si" and "MPRI", these top international employment companies, its combat effectiveness has increased exponentially since it bought three leopard armed helicopters, and it has become a little famous in Africa. Of course, Wang Meng was in charge of all this, and Lin Feng never cared about it. For the "wolf tooth" security company, Lin Feng has always thought that it is a place for Wang Meng and the soldiers. As we all know, Lin Feng's indifference and indifference made Wang Meng and others appreciate and respect Lin Feng's work, so they were very attentive to Lin Feng's work and didn't neglect it.

For the preparation of the "virtual bar", players across the country naturally applauded. Originally, "virtual life" has a lot of elements to make friends. It's natural that it would be better to have such a platform to make friends. In particular, the "virtual bar" is built by the "second world", with the official background of the "second world", and the "wolf tooth" security company serves as the security guard, so its security must be highly trusted. Under the absolute guarantee of safety, many male players believe that if they ask female players to meet in the "virtual bar", there will be no problem.

What's more, Lin Feng promised that the "virtual bar" will launch a low price strategy to ensure that every player can enjoy consumption in it, which makes all players happy. After all, the environment of the bar is very pleasant, with soothing music, gentle lighting, comfortable sofa and beer. What a pleasant thing. But for most people, the bar is a high consumption place, they can't afford it. I want to go, but I can't.

Now Lin Feng promises to charge at a fair price. How can this make players not excited. As for whether Lin Feng's promise is effective, many players are absolutely not worried. Because Lin Feng is the richest man in the world. The promise of the richest man in the world will definitely be fulfilled. At least so far, Lin Feng's promise has never been broken.

Under the intense preparation of the "virtual bar" and the anxious expectation of the players, "virtual life" of the global unified server officially opened on August 8, 2003（ To be continued, if you want to know the future, please log in www.qidian.com , more chapters, support authors, support legitimate reading!)