"Virtual life" does not accept cards, and does not sell any props to players, will be free forever. Such a slogan is extremely painful for all online game companies. How can an online game be completely free? How can it be completely free! Before "journey" and other games so-called free, just a gimmick, in fact, through the sale of props but earn more. But Lin Feng advocates that "virtual life" is completely free of charge, and never sells any props or charges in any form——
How is that possible—— Many game company boss face incredible, can't imagine Lin Feng is ready to rely on what to maintain "virtual life" all operating expenses? According to many game company executives secretly speculate, I wonder if Lin Feng wants to use "virtual life" to win popularity, and then make money through other games. But can it last? Looking at the "virtual life" online number continues to soar, many online game companies have revealed a big question mark.
No matter what way Lin Feng operates, whether it is a super computer or an ordinary computer as a server, the number of servers is indispensable. With the increase of the number of people online, the expenses of adding servers, renting lines, and the wages of online GM, customer service personnel and maintenance personnel will rise exponentially. If it is not profitable, I am afraid it will become a major burden to the "second world". In particular, Lin Feng also won a large number of virtual portrait rights of stars and celebrities, as well as the expenses of various activities, which are huge expenses. In this way, according to the assessment of major game companies outside the world, according to the current 10 million online players, the expenses of virtual life will be about $210000 a day, and $76.65 million a year.
If the number of people online continues to soar to 20 million, the conservative estimate is that the daily expenditure will be around $420000. Of course, this is only a conservative estimate. In actual operation, when the number of online players reaches a certain number, everything will change from quantitative to qualitative, and the real consumption will be far greater than the theoretical data. Such a heavy economic pressure, if completely free, "the second world" will never be able to load. And second world also has two big money consumers, AMD and ATI.
In this way, "virtual life" is completely free, and the prospect is not optimistic.
Under this kind of logic analysis, many game company executives are eager to have more virtual life online players and crush the economic chain of the "second world" as soon as possible. In this way, once the "second world", the online game overlord, collapses, other companies will come to the fore. They will be able to share the market share left by the second world. However, many game company managers are not without worry, who knows what Lin Feng will have after the move? And when the number of people online reaches tens of millions, who can predict what will happen in the end. With such a large number of customer resources, it's hard to say how it will develop in the future.
Second world's share price, like the uneasy heart of many game company executives, remained around $127.3, fluctuating slightly. According to common sense, "virtual life", a game with more than 10 million people online, will directly bring a slight rise in the stock price, which is absolutely good news. But also because "virtual life" is completely free, so that market investors are uneasy. I can't see the future. I don't know where this "virtual life" will go after it is completely free. Therefore, the stock price is like the restless heart of many investors, beating slightly, and the market is confused with an uneasy mood.
Compared with the anxiety of investors and the expectation and uneasiness of the managers of many online game companies, the media of various countries have always made bold assumptions and guesses.
The financial edition of the times focuses on the completely free strategy of virtual life. Virtual life is totally free and promises to be free forever, so that all players can enjoy the game. From the player's point of view, this is a great thing. But from an investor's point of view, this is not good news. If it is completely free, there will be no source of income. How can virtual life operate without source of income? Of course, we have reason to believe that Lin Feng, the youngest and richest man in history, has the ability to change all this, we believe.
Compared with the neutrality of the times, and even a little partial to Lin Feng, the sun is much more acrimonious. Of course, this is also their usual way. They are sensationalizing and making trouble out of nothing. The "second world" is over. In order to pursue popularity and maintain the status of "the second world" in the online game industry, Lin Feng made the most wrong decision - completely free. As we all know, how can an online game be completely free? It costs money to rent lines, employees' salaries, game development fees, maintenance fees, etc. This money can't fall from the sky. Kelin Feng, the young richest man, is free to pursue some theoretical data, which will definitely bring absolute negative impact to the company. Young people, even young people, are lucky to be the richest man. If they can't make a big deal, let's see how he makes money fall from the sky.
The sun's comments are extremely sharp, even vicious. Lin Feng can sue it. However, dare to make this remark, "the sun" is ready to fight a lawsuit. The sun will never be the one who suffers from a lawsuit against the youngest and richest person in the history of the world. Even if they lose money and apologize, they are willing to do so. At that time, the sun will be very famous by virtue of Lin Feng's fame. At that time, the sun will become the most sensational newspaper in the world, which will bring more profits than losing some money.
For the aggressive attitude of the sun, Lin Feng can only choose to ignore it. This kind of newspaper is like a mad dog. The more you annoy it, the more proud it is and the more it barks at you. This kind of mad dog style is also an important reason why the sun has repeatedly made amazing moves, but no celebrity is willing to argue with it.
But don't be too proud. Sooner or later, you will go bankrupt—— Lin Feng turns off the official front page of the sun and swears in his heart. This "sun" has not insulted itself once or twice. Sooner or later, I will give it a good look. What's more, I need my own voice in Europe.
The 21st century is an era of eyeball economy. Without its own media, public opinion cannot be mastered. If we can't grasp public opinion, we will fall into the disadvantage in many things. This is also an important reason why "Microsoft" suddenly realizes that the threat of "Google" is no less than that of "IBM", "apple" and other companies. Unfortunately, it is too late for "Microsoft" to realize the horror of "Google", and "Google" has grown.
Lin Feng absolutely does not want to become "Microsoft" in this matter. After all, no matter your team or your company, you need a "mouthpiece" to build momentum for yourself. Especially after "Houston Chronicle" and its own "fsn-houston" TV station let Lin Feng taste the sweetness, Lin Feng is more eager to have his own media power in Europe.
At the moment, Shanghai "second world" headquarters.
"Boss, what are you going to do now?" Wu Zhaopu and others are looking at the increasing number of online people every day, constantly refreshing the online number record of large MMORPG games. They are not only happy but also secretly worried. It's completely free, which is an important reason for the popularity of virtual life, but if it can't make a profit, it's a disaster. What's more, the company has promised that it will never sell any props or cards to the players for free, so it will never charge for them in the future. Otherwise, it will affect the reputation of the whole company, which is the most taboo thing in the industry.
Of course, Wu Zhaopu also knows that Lin Feng is going to use advertising to maintain balance of payments, but so far, Wu Zhaopu has no idea what Lin Feng is going to do. It's hard to avoid anxiety.
Lin Feng looks at Wu Zhaopu with a worried face, turns around and pours a cup of tea for Wu Zhaopu with ease.
"Er, boss, you'd better tell me what you're going to do, or I'll be in a hurry." Wu Zhaopu took a big mouthful of tea and put the cup heavily on the table. He asked anxiously.
Lin Feng looks at Wu Zhaopu's anxious expression and laughs to himself. This time, Lin Feng confirmed the marketing strategy through discussion with Abby Cohen and others. However, in order to expose the news ahead of time, they did not tell Wu Zhaopu and others. Now "the second world" has developed and expanded, with a market value of nearly 90 billion US dollars, and has become a super large multinational company.
So far, in addition to the continuous expansion of the industry and market value, the company's employees are also expanding. From a company with dozens or hundreds of employees, it has developed into a large company with more than 40000 employees (mainly "amd" and "ATI" factories, accounting for 70% of the employees in "second world"). With so many talents coming, it's hard to avoid a mixture of dragons and snakes. Some people with ulterior motives will come in.
After all, the "second world" holds the world's leading "cloud computing" technology, which has been coveted by major IT companies. Moreover, the "second world" has repeatedly led the world in the field of online games, and the industry is also very curious about where these ideas come from“ Is there a similar idea for "the second world" that has not been developed? If so, whether they (referring to other online game companies) can plagiarize it, and then use it to seek a development opportunity and a market for themselves and other companies.
In this case, Lin Feng naturally wants to cover his marketing strategy to death. Moreover, there is another reason why Lin Feng has to be cautious. Today, although the "second world" has become a large multinational company, all its employees are living in this small office building, where people and snakes are mixed up. With a little disturbance, the whole company will know. Before the second world headquarters skyscraper is completed, everything should be careful.
Of course, Wu Zhaopu is also one of Lin Feng's most trusted people in the company. Naturally, he should be informed of this marketing strategy as soon as possible.
Lin Feng looks at his watch. It's just past the off hours.
(there are four chapters to be updated before 12:00 p.m.) (to be continued, for more information, please visit www.qidian.com , more chapters, support authors, support legitimate reading!)