Chapter 1488

Lin Feng did not expect that the acquisition of converse would be so smooth. Originally, I thought Peter converse, the president of converse, would be reserved and haggle. After all, this is the most famous sporting goods company in the world founded by his grandfather. It can be said that it is a family company. I didn't expect Peter converse would sell it to himself so readily.

In fact, there are two reasons why this acquisition has become so simple; First, Lin Feng's contract is too attractive for Peter converse to refuse; 2、 It's also true that converse is now in decline and heavily in debt. In addition, Peter converse is not a business talent at all, but a design talent. Therefore, it's a very good choice to sell converse.

In the United States, it's different from China. In China, family business is usually not allowed to sell, unless it is a last resort, it can be sold, otherwise it will be regarded as unfilial. In the United States, the family business can not be sold, as long as the brand of the family business is still there, or the company it founded can continue to operate, that is enough.

This is the difference between Chinese and Western ideas.

Therefore, Peter converse thinks that it is quite cost-effective to sell converse to Lin Feng at a price of 500 million US dollars, while preserving converse's reputation. Besides, with Lin Feng's ability, Peter converse believes that converse will have a bright future.

Immediately after that, Peter converse and Lin Feng attended the press conference together and announced that Lin Feng officially acquired converse in an all-round way and became the largest shareholder of converse.

Hiss—— Originally, many reporters were still a little puzzled about the news conference. After all, converse is a sporting goods company, and Lin Feng is an it Superman and a sports maniac. It seems that the two sides are a bit different. In many reporters guess, at most Lin Feng and converse about the team's advertising. But I didn't expect Lin Feng to buy converse and enter the sporting goods market, which is beyond the imagination of all reporters.

Looking at Lin Feng with a smile on his face on the stage, many reporters sighed repeatedly - only unexpected, not impossible. For Lin Feng, everything is possible.

But it's wonderful. The sporting goods industry was dominated by converse before, but with the rapid rise of Nike, it soon replaced converse and became the leader of the sporting goods market. Other companies, such as Adidas and converse, could only support themselves. And with Nike's multi-faceted attack, its position as the leader in the sporting goods market has been further consolidated, and almost no company can compete with it.

In the eyes of the outside world, Nike's position may not be challenged by any company in ten years. Unexpectedly, a few days before the consensus was reached, the Challenger came out - Lin Feng. This is the strongest challenger.

Although Lin Feng has never been a sporting goods company or involved in the sporting goods market before, there is no doubt that Lin Feng can overturn the strength of Nike.

First, Lin Feng has money. In this world, money is good for business. What's more, Lin Feng is not generally rich, and his cash alone is conservatively estimated to be $30 billion, which is enough to make Nike despair.

Second, Lin Feng has two of the best teams in the world - Tottenham Hotspur and Houston Rockets. Both teams have two best players in different fields. Without exception, these players can become Lin Feng's signing stars, which plays an absolute role in promoting Lin Feng's sporting goods company. At the same time, I believe that Nike can't compete with Lin Feng in terms of players.

Thirdly, Lin Feng acquired converse, an old sporting goods company, in the first shot, which proved Lin Feng's vision in the sporting goods industry. Acquisition of converse will be the best way to challenge Nike.

The global media immediately focused on Nike. I want to see how Nike is going to deal with Lin Feng, the super Challenger who suddenly appears. In response to the curiosity of global journalists, Nike President William Peres held a press conference.

"Today, all of us have heard about Mr. Lin's acquisition of converse. On behalf of Nike, I absolutely welcome Mr. Lin's decision to enter the sporting goods market. Only competition can promote the progress of enterprises and the development of science and technology, and consumers will finally benefit from the competition. But I don't agree with some reporters that Nike will be replaced by Lin Feng's company. Since its establishment, Nike has been making progress every year. It is not by luck, but by strength, that we can finally get to this point. " William Peres talks with reporters.

For the provocation in William Perez's flower language, Lin Feng did not answer, but used an acquisition answer -- Acquisition of Reebok.

After acquiring converse, Lin Feng acquired Reebok overnight.

Reebok, a company more ancient than converse, was founded in 1895. After 100 years of development, Reebok has become one of the most famous brands in the world. But obviously, like converse, it has been overtaken by Nike, and now its position in the sporting goods market is in danger. Not only is the market share declining year by year, it has dropped to about 12%. At the same time, the market recognition has also reached the lowest point in history. It can be said that Reebok is also at the bottom of the company's history.

In the face of Lin Feng's $4 billion acquisition plan, Reebok could not resist at all. But after a symbolic resistance, it quickly fell and became one of Lin Feng's sporting goods companies. Of course, Lin Feng is not just a simple acquisition of converse and Reebok. At the same time, Lin Feng also ordered the two companies to restructure. After the reorganization, the names of the two companies remain unchanged for the time being, and they are still sold in the full market with "converse" and "Reebok", but there is a "wind" logo on the trademarks of all the shoes.

This "wind" logo represents the emblem of Linfeng sporting goods company, and also expresses the wish that all people with shoes can run as fast as the wind.

In the face of Lin Feng's big moves one after another, Nike is really unable to sit still. In particular, both converse and Reebok are what Nike likes. Only converse has been acquired as soon as Nike is ready to negotiate. As for Reebok, it's even worse. Nike is just optimistic and is ready to negotiate the price. As a result, Lin Feng bought it. What a coincidence!

And for all journalists, they only know one thing, this is a wonderful world. After Lin Feng enters the sporting goods market, Nike's position as the king will not be so stable, and the sporting goods market will set off a bloodbath—— They expect that Lin Feng can turn the whole sporting goods market upside down, because only in this way can reporters have something to write about and readers love to read.

And Lin Feng also lived up to expectations. After the acquisition of converse and Reebok, it took the shortest time to finalize part of the spokesmen of the current "Linfeng sporting goods company". Seeing the list of spokesmen, Nike is in pain, because many of them are owned by Nike, or Nike wants to sign a contract.

(I hope you'll forgive me for the unstable renovation time. Thank you for your support! As for the amount of updates, it's a little bit less in the past two days. After the busiest days of the two days, we can recover and supply you!)（ To be continued, if you want to know the future, please log in www.qidian.com , more chapters, support authors, support legitimate reading!)