Chapter 1491

Lin Feng's words are really hateful. Mingzhu calls on all the people who want to serve children to join "Linfeng sporting goods company" to serve children, but this is to dig the corner with the signboard of serving children. With this layer of charity aura, no matter how Lin Feng digs people, the outside world can't say anything.

There are only two ways to fight against Lin Feng's move: one is to carry out the same charity activities, but this aspect involves many problems, especially with Lin Feng, I'm afraid it's not so easy to do charity; The second is more simple, increase the signing fee, with a high salary to win over its players, so that players do not have two hearts.

These two, no matter which method is actually the same - money! It's all about spending money. No good can be done without money. But the situation of various companies is different, including Nike, the biggest brand in the sporting goods market, whose turnover last year was just over 10 billion US dollars. Although the industry is very profitable, it is no doubt that Nike will be able to compete with Lin Feng, who has just won a full $30 billion in the Japanese emperor.

But if you don't do charity, wait for Lin Feng to dig up all the stars in the world. Although Lin Feng's sporting goods company's economic chain may collapse directly, Lin Feng can not sign all the stars, but only the most popular athletes. At that time, Lin Feng will be Beckenham, Messi, Ronaldo, Jordan, sarabova, Liu Xiang, Nike, Adidas, and there will be only Berbatov and Defoe, That's ridiculous.

At that time, Nike, Adidas and other companies will only be able to watch Lin Feng alone dominate the sporting goods market with hundreds of billions of dollars every year, which Nike and Adidas can't tolerate. So they have to fight back. Before Lin Feng starts on more stars, they start first.

For a while, the whole sports industry, set off a wave of hot renewal. Not only are the advertising endorsement contracts of all signed stars nearly one-third more than before, but the liquidated damages are also greatly increased, and the average is hundreds of millions of dollars. No way, in the face of such a wealthy and powerful Lin Feng, they have to increase the penalty, hoping to deter Lin Feng from poaching. Although they know that only a few hundred million dollars can't really stop Lin Feng, they firmly believe that there are so many stars in the world that Lin Feng can't steal them all.

Lin Feng is rich, no matter how much liquidated damages, if Lin Feng really takes a fancy to a person, it is sure to help him pay the liquidated damages. But they are in line with one principle: this star is more wrong with Lin Feng, and that star is more wrong with Lin Feng. Once Lin Feng digs too many people, sooner or later he will run out of money. At that time, it is bound to bring Lin Feng into financial crisis. That's when they fight back.

But what Nike and Adidas didn't expect is that Lin Feng didn't dig too much after signing Jordan and Sara Bova. Just signed a few stars. On the tennis court, Lin Feng didn't sign Federer, but Nadal, who just made a name in the tennis world. It's a relief for Nike. They're afraid that Lin Feng will attack a big brother in tennis.

Besides Nadal, Lin Feng didn't sign a contract with anyone else. On the contrary, they signed up some athletes in swimming, track and field, billiards and other fields, with only 1-2 athletes in almost every event. For example, in billiards, Lin Feng signed only two Chinese people, pan Xiaoting and Ding Junhui.

The outside world can't understand Lin Feng's signing. Although pan Xiaoting is famous in China, she is not famous in the world; As for Ding Junhui, he is even more ridiculous. He is just a little bit of a professional player. The outside world really doesn't understand Lin Feng's signing.

And the rest of the project, most of them are like this, all of them are unknown newcomers.

For Lin Feng suddenly changed the strategy of signing top stars before, Nike, Adidas and other companies are a bit at a loss. They didn't understand what Lin Feng was doing. Is it spreading doubts, or is it surreptitious? Nike, Adidas and other companies want to break their heads, but they can't figure out what Lin Feng is up to. Therefore, for them, there is only one way, that is to continue to speed up the renewal of the important star resources on hand, so as not to let them be taken advantage of by Lin Feng.

For Nike and Adidas, Lin Feng is absolutely indifferent and calm, as if he didn't know. Lin Feng so calm, let the outside reporter a burst of disappointment. For them, they originally thought that they could see big plays on this time, and the value of those stars would rise because of Lin Feng's madness, but Lin Feng is so calm, which is really disappointing, very disappointed, quite disappointed.

"Boss, you really don't want to sign the stars anymore?" Lin Zhiling is also puzzled by Lin Feng's move. You know, after Lin Feng issued a declaration to welcome anyone with lofty ideals (willing to give a piece of love for children), many stars also took the initiative to contact "Lin Feng sporting goods company" and asked to join. The premise is to help them solve their contracts. Of course, they are also eager to get a right contract, at least better than now.

Unexpectedly, Lin Feng didn't take this opportunity to sign these top stars. Instead, he skillfully told Nike and Adidas that they had the intention to sign their own contracts. Finally, Nike and Adidas successfully saved the hearts of these stars by offering high prices. And this happens again and again. Finally, many superstars who want to get a raise come to Lin Feng's company one after another, and then deliberately disclose to the company that has signed a contract to let it know that they have intention to sign a contract with Lin Feng, and finally force the company to get a raise. It can be said that Lin Feng has become a tool for all kinds of superstars to raise their salaries.

This kind of behavior made Lin Zhiling very unhappy. It's a little abominable that Lin Feng is used as a tool for salary increase by these people. Of course, what's more important is that Lin Zhiling doesn't understand why Lin Feng doesn't sign up for these superstars, which is too strange.

Lin Feng smiles mysteriously.

"Zhiling, let me ask you a question. How can we make the most profit in this market?" Lin Feng asked with a smile.

Lin Zhiling thought for a moment.

"With excellent products, mature management and proper publicity, we should be able to make the most profit." Lin Zhiling said.

Lin Feng shook his head.

"That's the superstar strategy. To build a superstar and use the charm of superstars to promote products is just like the cooperation between Nike and Jordan. " Lin Zhiling said firmly.

At the beginning, in order to promote its shoes, Nike was willing to accept a fine and let Jordan wear the shoes they designed to play on the court. When Jordan and Nike cooperated, Nike launched the most classic Jordan series basketball shoes for Jordan. Jordan series basketball shoes all have one feature, that is, red and black, which is similar to the color of the Bulls team emblem. But at that time, the mainstream shoes of NBA were mainly white.

Therefore, Jordan red and black shoes at that time, really a bit eye-catching. So the League punished Jordan. From the minimum of a few hundred dollars, the League fined Jordan 5000 dollars for every game he wore. You know, at that time, Jordan's rookie contract was only $2-3 million. If he was fined $5000 for a game in the NBA, Lin Feng would not have to do anything. He would have to pay Lin Feng to death.

But in the end, Nike offered to pay for Jordan, and there is only one expectation for Jordan, that is to wear these basketball shoes to the game. In the end, the league's fine became the best publicity tool for Jordan's basketball shoes. Finally, there is today's Nike!

Therefore, Lin Zhiling speculates that the cooperation between Lin Feng and Jordan is the same.

Unexpectedly, Lin Feng shook his head again.

Now Lin Zhiling was completely confused. After thinking for a long time, Lin Zhiling couldn't figure out how to earn more money in one field.

Lin Feng smiles and taps her finger on Lin Zhiling's head.

"Fool, you are so stupid that you can't guess such a simple thing." Lin fengxiao said.

Lin Zhiling was helpless. I can't imagine what she can do. In her opinion, this should be the company's best money making strategy.

Lin Feng shook his head with a smile.

"Idiot, if you want to make the most money in one field, it's just you, so you can make the most money." Lin Feng clenched his fist.

A company—— Lin Zhiling can't help beating a cicada. She feels that Lin Feng has a big plan.

"In all walks of life, no matter what industry, there will never be a company dominating a field. Therefore, if you want to do so, if you want to dominate a field, the only possibility is to drive away other companies in that field. " Lin Feng said.

When Lin Zhiling hears the speech, she will realize it.

At present, there are many companies in the sporting goods market, but in fact, most of them are foreign brands that occupy the market. When domestic brands come to the market, they don't give a good impression to all the people who buy them. They always feel that they are inferior. In fact, everything is not "made in China" now. They are all made in China and then sent abroad.

At present, foreign brands mainly focus on Nike and Adidas, and their combined market share can reach as much as 80%. Many other companies will be able to share some of the leftovers. Therefore, Lin Feng's idea is to focus on these two companies. Lin Feng wants to talk about Nike and Adidas driving out the sporting goods market. The only way to drive the two companies out of the sporting goods market is finance.

Let the two companies have financial chaos, so that Lin Feng can take the opportunity to replace them. Once it can acquire Nike and Adidas, Lin Feng's sporting goods company will be No.1 in the sporting goods market（ To be continued, if you want to know the future, please log in www.qidian.com , more chapters, support authors, support legitimate reading!)