Lin Feng is here today to announce one thing - where "second entertainment" launched all the films, the national unified price of 20 yuan, group buying can also enjoy 85% off, members 70% off. If it's a game adapted movie, 50% off.
Why did Lin Feng do this? According to the current domestic movie ticket prices, Lin Feng has lost a lot by doing so. Generally speaking, in the first tier cities of Beijing and Shanghai, a movie ticket is at least 50 yuan, while in the second tier cities, although it's a little cheaper, it's also around 30-40 yuan. In the third tier cities, even Township cities, the price of a movie ticket is at least 20 yuan. Even if it's the so-called half price discount on Tuesday, it's also a discount for some films with a small audience. At present, normalized films will never be discounted.
Therefore, Lin Feng's doing so will undoubtedly reduce his box office revenue. This is obviously against money, too irrational! But Lin Feng insisted. Because during this time in the United States, Lin Feng fully felt the cheapness of American people watching a movie. In the United States, watching a movie costs only a few thousandths of their monthly salary, while in China, it is equivalent to one tenth of their monthly salary. The gap is too big.
As a result, Chinese people would rather watch the home theater without any effect at home than go to the cinema to enjoy the large screen movie with outstanding audio-visual effect. This is not because Chinese audiences don't know how to appreciate it, but because they have no money. If you have money, a movie ticket is only a few yuan. Do you think someone will choose to watch this small and oppressive pirated movie at home! Obviously not!
Lin Feng wants to give the Chinese audience such a welfare, so that they can go to the cinema to enjoy the audio-visual feast, but also for those in love men and women to seek welfare. Of course, it's impossible for Lin Feng to launch a movie with a price of about 5 yuan. That way, not only can he not recover the cost of the movie, I'm afraid it's hard to guarantee the recovery of the cost of every movie. Therefore, the 20 yuan standard is the price set by analyzing the national price level. Although compared with the American people's spending on a movie, it is still a little high, but if the group purchase price and membership price are included, it is almost the same as the American people's spending on a movie.
What's the advantage of Lin Feng? In the short run, there is no benefit at all, and it can even cause financial crisis in a short time. According to the price set by Lin Feng, and Lin Feng's generous investment in a movie, it can be said that every movie Lin Feng makes will lose money, and a lot of money will be lost, unless every movie can be as popular as the legend of swordsman.
But obviously, this is absolutely impossible. Although Lin Feng has a lot of blockbuster movies in his mind, the number is limited after all. Once these movies are finished, what will happen? What can we do? When will the price be raised? Once we are used to low price movie tickets, it will be difficult to raise the price again. That's going to make the audience protest. I'm afraid there will be an avalanche of attendance in the end.
What if that happens—— Shui Junyi looks at Lin Feng, who is full of vitality in front of him.
"Mr. water, if you have any questions, please let me know." Lin Feng glanced at shuijunyi, who was full of words, and said with a smile. Some words can't be said by themselves, but need to be said by others, so the effect is better.
Shui Junyi took a long breath. He had a bellyful of words tonight, but he was worried that he would poke into Lin Feng's sore place, and he was afraid of causing any unnecessary trouble, so he didn't say anything, but he was rotten in his stomach. At the moment, since Lin Feng asked him to say, he was not polite.
"Mr. Lin, I occasionally go to the cinema to see a movie. According to the current market price in Beijing, a movie ticket is 50 yuan, which is by no means cheap. And Mr. Lin promised only 20 yuan, so how many years is this promise? Five years, ten years or twenty years? " Shui Junyi said in one breath the questions 300 million young boys and girls wanted to ask in front of the TV.
For these adolescent boys and girls, the cinema is a must for dating. Dim lights, or touching, or nervous, or warm plot, can make a pair of young boys and girls' feelings have an amazing breakthrough, is the love period of men and women must go to the place. However, for adolescent boys and girls, most of them don't have much money. Some even fall in love with family money. Facing the cinema, many people feel shy. But sometimes they have to be fat and have to go.
But when you go there, you always choose to watch blockbusters. After all, you have to be worthy of today's ticket price. But often the ticket price of this blockbuster is extremely expensive. For example, hero in 2002 sold for a sky high price of 100 yuan in Beijing. In 2004, to be honest, in Beijing, Shanghai and other places, a 50 yuan movie ticket is usually those films that are not very popular. Real blockbusters, like Lord of the rings and Pirates of the Caribbean, still cost 80 yuan, or 100 yuan. For two people, it's 200 yuan. It's normal to spend 300 yuan on a movie, including food, drink and transportation.
And if a movie ticket is only 20 yuan, it's quite cost-effective. If two people watch it, a little saving will cost 100 yuan. Compared with 300 yuan, it saves two-thirds. That is to say, they can watch three movies for the money they used to watch one movie. That is three ambiguous and lingering nights.
But how long is Lin Feng's promise? How long can it last?
"Ha ha, as I said just now, all the films launched by my company are listed and sold at this price. I don't want to make a lot of money by making a movie. My goal is to make all Chinese people can afford to enjoy the movie and enjoy an audio-visual feast in the cinema. " Lin Feng said with a smile.
"Can I understand Mr. Lin's meaning that as long as" second entertainment "still exists, this promise will remain valid?" Shuijunyi took a deep breath and asked.
Lin Feng is still young. He is only 24 years old this year. According to his health and financial resources, it is not a big problem to live to 80 years old if nothing unexpected happens. With Lin Feng's magic and current momentum, Shui Junyi has reason to believe that "second entertainment" will not collapse before Lin Feng's death, so Lin Feng's promise is valid for at least 56 years.
In 56 years, it can be said that most people watching today's "focus talk" program can't wait for the day when Lin Feng's promise dissipates. In disguise, Lin Feng's promise is forever.
Although the 56 year commitment is not really forever, it is already admirable. Can he do it—— Shui Junyi looks at the confident Lin Feng in front of him. It is obvious that Lin Feng is bound to make this promise. But there's a prerequisite for fulfilling that promise.
"Mr. Lin, I'm glad you're so generous and generous, but I venture to ask that the ticket price of this movie is often set by cinemas around the country according to local conditions. What I have found in cinemas around the world, such as Beijing's new century cinema, is that the annual turnover is 20 million US dollars, but the profit is only 5%. If the ticket price is reduced to 20 yuan, group buying and membership will be discounted. How can we maintain their profit? Will it result in a situation where Mr. Lin calls out the slogan of 20 yuan ticket price, but there is no cinema to implement it? " Shui Junyi asked a more acute question.
After just a few minutes of brief exchanges, Shui Junyi found that Lin Feng was not so domineering as in the legend, nor as invincible and arrogant as before. On the contrary, Lin Feng is more talkative and easygoing. Therefore, Shui Junyi has also restored his sharp speech and keen insight to the core of the problem.
Lin Feng smiles.
Good question Lin Feng laughs. This is what Lin Feng has been waiting for.
When Lin Feng decided to set the price of 20 yuan, he took into consideration that many cinemas across the country might not set their tickets at such a low price. Although Lin Feng has been given face by national cinemas this time (of course, Lin Feng has also given up a lot of profits), and the national uniform ticket price is 10 yuan (half price for game adapted films), Lin Feng does not believe that these cinemas will sell face as usual for a long time. Especially in the case of some blockbusters, these cinemas will keep the price of 20 yuan low, and will not raise the price without authorization. After all, that's the best time to make money. 20 yuan is too cheap.
Although Lin Feng believes that these bosses all know that the ticket price is lower, which can attract more people. It will not fall into the vicious circle of "the higher the ticket price, the less the audience, the higher the ticket price". However, many cinema owners seem to be stuck in the door, preferring to be cheap and lose money, preferring to see empty doors in the cinema rather than lower the ticket price.
Therefore, Lin Feng came here today for the sake of these cinemas, the owners.
"Here, I want to ask the owners of cinemas all over the country for a favor. I hope you can have a long-term view and keep the ticket prices low. After all, if the ticket price is closer to the people, the audience will be more. I don't think a boss would want to see a movie theater full of people. Although I earn less at one time, I believe that as long as the cinema is full every day, it can still make money. So, on behalf of hundreds of millions of film lovers, I'd like to ask all the owners for personal favor. " Lin Feng clenched his fist.
For a moment, all the audience in front of the TV were stunned. Lin Feng, the richest man in the world, pleaded for them. It's really moving. If you can really get 20 yuan ticket price, group purchase and members can enjoy discount, I'm afraid all the audience in the country will thank Lin Feng.
But will these cinema owners sell Lin Feng!
Cut! You make sarcastic remarks here, earn fame and popularity, but let us lose money. How can there be such a good thing in this world—— Many cinema owners disdain to say.
Originally, for the premiere of "Legend of swordsmen", many bosses agreed to pay 10 yuan for the national ticket price only because of Lin Feng's face. I thought, this game adapted film has always been not a good reputation, there are few blockbuster films. Therefore, the owners all over the world agreed that the national price of "Legend of the swordsman" was 10 yuan with the idea of selling Lin Feng's face and making friends with the world's richest man. It can be said that selling a movie ticket for 10 yuan really doesn't make much money. Of course, it's not that we don't make money, it's just that the profit is too small.
After that, the popularity of "Legend of swordsman" was beyond the expectation of all cinema owners. They wanted to increase the price, but they didn't because of the contract they signed with Lin Feng. But if according to Lin Feng, every movie has such a price, then they're just bullshit. In particular, recently they have been preparing to introduce Lin Feng's "second entertainment" films in the United States, such as "electric saw", "too bad" and other films that have achieved good box office revenue in the United States. However, if they are introduced, a ticket can only be sold for 20, and if they encounter group buying and other discount, what will they earn.
Therefore, most cinema owners are quite disdainful of Lin Feng's request. Therefore, most cinema owners are quite disdainful of Lin Feng.
It's the richest man in the world. What's the big deal? If I have the chance, I can become the richest man in the world. I can pick up 12 Red Flag cars—— Some bosses are in the office. Of course, this YY can only be said to the charming female secretary in the deserted office. If it's really outside, they don't dare to say it.
Lin Feng naturally knows that these bosses won't sell their own favor, but Lin Feng doesn't care about it either. Originally, Lin Feng didn't intend to let these people sell their face on his own. Besides, Lin Feng didn't want them to sell their face at all. All Lin Feng needs is an excuse. An excuse to get angry.
Is the wind blowing? What's Lin Feng going to do—— Buy cinemas.
In fact, in Lin Feng's view, China's film market is quite large, which is absolutely no less than that of the United States. At present, however, the market has not been well developed. Some cinema owners who are eager for quick success and instant benefits have ruined the market, and they are not good at introducing films. In particular, many films do not need to be translated into Mandarin. For some Hollywood blockbusters, most of the audience are young people. On the contrary, they are more likely to accept the original English dubbing than the awkward Mandarin dubbing. Sometimes, a poor dubbing will make the audience prefer to watch the pirated English version at home rather than the authentic Chinese version.
Therefore, Lin Feng believes that as long as the development is good, China's film market will definitely be able to compete with the United States. So Lin Feng wants to buy Chinese cinemas, just as he bought more than half of the movie screens in the United States, and build Chinese Hollywood, which can compete with American Hollywood. But now the acquisition price will be very high. So Lin Feng needs to use a plan!
Lin Feng is now waiting for the fierce criticism from the audience after these cinema owners privately raise their prices.
(one chapter today, three chapters tomorrow! Decoration has finally come to an end, relaxed! Can resume normal update! Thank you for your support and understanding! Thank you!)( To be continued, if you want to know the future, please log in www.qidian.com , more chapters, support authors, support legitimate reading!)