Chapter 3379

How much is a five second ad worth?

The most expensive advertisement per unit time in the world is the "super bowl" in the United States. During the competition, the price of 30 second advertisement is as high as 3.8 million US dollars. If it is converted into 5 seconds, it is 633000 US dollars. Of course, this refers to the whole world, not super wonderful China.

In China's Spring Festival Gala, the advertising cost per second is as high as 5 million yuan. According to the current US dollar exchange rate, converted into US dollars, that's about 633000 US dollars per second. That is to say, in the United States, the price of the "super bowl" advertisement sold in the sky can be equal to the price of one second of the zero time of the Chinese Spring Festival Gala. It's about 5:1.

Of course, in terms of the number of people, it is almost the same‘ There are about 110 million people watching the super bowl, while there are about 500 million people watching the Spring Festival Gala, and the proportion is just 1:5. From the perspective of this conversion, the price of 5 million RMB per second at zero point of the Spring Festival Gala should not be expensive.

However, in the "super bowl" advertising, basically, the advantages outweigh the disadvantages, and the gains absolutely outweigh the efforts. As for the price of 5 million yuan per second for the Spring Festival Gala, the final profit ratio is different.

Of course, it's a digression. It's a long way off. Now, the outside world is very, very concerned about how much the "second world" ads can sell for five seconds. How much does this cost? Global advertising companies are consulting, Nokia, Coca Cola, Mercedes Benz, BMW, these companies are consulting, they all want to know the price.

"How much is it, boss? I don't think it can be cheaper than the Super Bowl! "‘ Eliza Feng, President of second world, calls Lin Feng to ask questions.

"Ha ha, huilisa, it's very simple. You don't have to ask me at all. The price is not up to us, but up to the market. We are not the price bureau. How can we set the price indiscriminately and let the market decide. Well, hold an auction and let advertisers interested in advertising bid. The price is the best Lin Feng smiles.

"Boss, that's a good idea. But I think it's better for you to run the auction. With your popularity and aura, I believe it's enough to make these 5 second ads sell at a rather amazing price! " Melissa suggested.

I! Lin Feng turned his lips. Well, Lin Feng really wants to be the boss. Every year, I will play around, and then decide the general direction, and occasionally go to the company for a meeting. In this way, life will be easier. Of course, Lin Feng thinks so mainly because he wants to put his energy into his personal affairs. In 2008, the Beijing Olympic Games, his wedding, the world financial crisis, darling, this is not a small matter. If all my energy is still in the company, how can I get through these difficulties.

"Boss, you have to do it this time. It's the first time, after all. Moreover, these 5-second ads are not embedded in the game like World War and virtual life. This is embedded in Schwarzenegger's ads in the file reading interface at the beginning of the game. Fortunately, due to Schwarzenegger's popularity and constantly changing shapes, players are not too resistant. But if you advertise, I'm afraid there will be aesthetic fatigue. Therefore, I think if you go to host the auction, not only the price will be higher, but also because of your popularity and status in the hearts of players, the game will not be resisted too much. " In the wind, Melissa speaks of her worries.

It seems that the game landing interface implanted with ads has no effect on the players, but if the players are bored and protest against it, it's not sure. And if the players protest, the advertising revenue will not only be greatly reduced, but also will be associated with the revenue of the game that was running well. This is not good. But Lin Feng's popularity is unprecedented. Huilisa believes that with Lin Feng's image and popularity in the hearts of players, the negative impact of embedded advertising will be minimized.

"Well, I'll run the auction." After thinking about it, Lin Feng agreed with the proposal of Melissa, "you tell the global advertisers, three days later, I will auction in Los Angeles! The venue is the theater of my "Lin Feng film festival."

Feng Jian huilisa immediately informed all advertisers of the news. He also published the news on the official website, and publicized that "second world" will broadcast the auction live all over the world.

Yes, it's global live. For the first time in the world, the auction was broadcast live. Of course, the live broadcast is free of charge and there is no charge. But only second world members can watch it for free. I'm sorry, even if I give you money, I won't let you see it. Unless you become a second world member.

The announcement of this news immediately attracted global attention. In the eyes of the financial sector, this auction will determine whether the "second world" will have another means of collecting money, a project that will make the "second world" make another profit. After all, the world's largest game company is now "second world", and no company can match it. In other words, basically no one competes with Lin Feng in this field. And if the advertising revenue is considerable, I don't know how many advertisers will break the head for the advertising price in the foreseeable future.

For politicians, if the auction is successful and the investment of advertisers brings huge returns, it also indicates that in the future, there will be one more way for politicians to campaign online. In the future, the Internet may become another battlefield for politicians.

As for those in the same industry, the game manufacturers are jealous to death. They don't have so many resources and users, so it's impossible for them to compete with Lin Feng. At present, they can only watch Lin Feng auction game ads, to envy.

For Internet companies, especially Google, although it is different from the second world, it is also an inspiration. It's an inspiration to increase advertising revenue. Perhaps this auction will enable companies like Google to find more ways to increase their revenue.

Of course, finally, for the audience, that is, the players, the game landing interface is implanted with ads, which is really novel. No one can say whether it is good or bad. After all, when landing on the interface, the game screen becomes an advertising screen, which is a matter of different opinions. You can say good or bad. Therefore, their hearts are quite complicated, and they don't know what to say. Of course, they can't say much. After all, this is the business of second world, and their opposition is actually very small. Never give up all of them!

It's not impossible to stop playing, but what kind of game are you going to play? This, no doubt let a lot of people give up the idea of strike. Of course, at the same time, there are expectations and surprises.

Live auction! For most ordinary people, the impression of auction in their life comes from TV. Most people get a glimpse of some simple auction content through TV series. In fact, no one knows what the auction process is, because most people can't go to an auction in their lifetime. Because there is not so much capital. However, the live broadcast of the auction allows everyone to view the auction live through online video. This is undoubtedly an opportunity for them to broaden their horizons.

This is supported by most players. In particular, Lin Feng presided over the auction. For Lin Feng, all players support and like him, and would like to see him appear in front of the camera. What's more, there are so many giants of advertising companies. These giants are usually unable to see. They only hear their voices, but they don't see their people. Now they can see them. Although they are only through online video, they are also exciting.

Immediately, hundreds of millions of people have downloaded the video plug-in, and they will directly watch the live video. However, the actions of these players have dissatisfied many advertising giants. It's OK to take part in the auction, but the live broadcast is not good. They are not monkey players. They are watched by hundreds of millions of players. What's the matter. It makes them feel a little bit of a slump, and it's uncomfortable. One after another, they protested, demanding that the live broadcast of the advertisement be cancelled.

This, of course, makes Lisa in a dilemma. And these advertising negotiations, negotiations, the result is not ideal. These advertisers seem to be uniting to warn that they would rather not go to the auction than cancel the live broadcast. They don't want five seconds of live advertising.

"What can we do, boss? We'll cancel the live broadcast now. I'm afraid the players won't agree. We'll lose more. If these advertisers don't come, it will be a joke! " In the wind, huilisa has no choice but to ask Ji Yu Lin Feng.

Lin Feng shakes his head. For the behavior of these advertisers, dismissive. If you want to pretend, shit! Don't try to pretend to be in front of me!

"You tell them, Melissa, if they don't come, it's their loss, not ours. You know, they're asking for advertising, not me. " Lin Feng sneered, "also, you tell them that if they don't come, my auction will still be held and broadcast live all over the world. If they don't come, I'll read their names and tell the players, because these advertisers don't want to live in front of the video or be watched live by the players. They think it's a shame, so they don't come. Then I'll see how these advertisers explain to hundreds of millions of players around the world! These players are the main force of consumption! "

Theresa's eyes brightened in the wind. It's too high. Such an announcement, those who have been read the name of the advertisers, I am afraid that the popularity will plummet. Then, I'm afraid they will have to beg themselves.