Chapter 3615

There was a lot of discussion in the conference room, and everyone was puzzled. This order is too outrageous and too wonderful.

"President alba, with all due respect." Vice President Ronis frowned and said, "women's special car series, which has never been really launched by any automobile manufacturer, most of the so-called women's cars on the market are flattering and optimized for women in appearance, but actually no automobile manufacturer has made any improvement in this aspect. Why? First of all, cars have always belonged to men's world. Naturally, men prefer cars, while women don't like cars much. Second, most of the people who have purchasing power are men, while women's purchasing power is limited; Third, there are some obstacles in women's driving skills. So, I think the market for women's cars is limited! "

The crowd echoed. They all think vice president Ronis is right. Ronis used to work in the marketing department. He is an old employee in the company and has a lot of knowledge. In fact, his ability has been promoted for a long time, but he has been suppressed for some reasons, so he has not been promoted. But for his overall view, people still trust him. Therefore, the proposal of the so-called women's car series is not very popular.

"Speaking of no market, let me tell you a story." Jessica said faintly, "two salesmen went to Africa to sell shoes and found that Africans don't wear shoes. A salesman said, Africans don't wear shoes, there is no market here. Another salesman said, no, Africans don't have shoes. The market here is very good. The second salesman is positive thinking. "

Everyone has heard and understood this story. So when Jessica said this, people understood what Jessica meant. Indeed, on one hand, women's car series has a broad market prospect, but on the other hand, its market is very big. But it's just a theory of relativity. In fact, people are not optimistic about this market. In particular, the launch of this new market, is a pioneering spirit, once not good, it will lose all. Of course, if it is to be developed, it will undoubtedly be an opportunity to bring Chrysler back to life.

"President alba, according to the current situation of the company, the company owes 9.9 billion US dollars, nearly 10 billion US dollars, and its working capital is only 500 million US dollars. In this situation, it's hard to launch a new car line! We don't have the money. " Finis, chief financial officer, grinned bitterly.

Investment is not bad, but money. At present, the company has no money! This 500 million yuan of running water, in fact, will be paid once, which is about the same. There are more than 250000 employees in total, and the average annual salary is 20000, which is really enough.

"Don't worry, as for financing, we have already talked with the second bank. The second bank will use low interest loans to support us with us $5 billion as running capital to help us re produce. Of course, in return, all of our company's capital flow accounts in the future will go from the "second bank", including all employees' salary cards. Later, you'll send someone to the second bank to go through the formalities. " Said Jessica.

Everyone knows. Indeed, with the support of Lin Feng, there is really no problem in terms of funds. No problem at all. Not to mention $5 billion, even $50 billion, that's OK.

"So, is there any problem in developing a special car line for women?" Asked Jessica.

People naturally shake their heads. Naturally, there is no problem. What else can there be. With sufficient funds, people will have enough confidence. Maybe we can really develop a brand new car series and monopolize the market.

Jessica smiles when everyone agrees. It seems that this money is really a universal stepping stone, money is easy to handle. Unfortunately, Jessica didn't know that Lin Feng is also heavily in debt. Tangtang is the richest man in the world. In fact, the book capital is almost zero.

"President alba, how do we develop this lady car line?" Asked ronice, vice president.

Since we want to develop a brand new car series, how to develop it?

"Since we want to develop a brand new car line, we can't follow the old path, we can't follow the path of their failure. What is a special car for women? That is to turn it into a research and development for women. It's not only pleasing in appearance, but more important in interior. " Said Jessica.

"First of all, in terms of appearance, we must use multi-color color matching, and we must ensure that all people can enjoy the beauty visually. At a glance, we should know that this is for women only, and the one who rides in it is a successful woman. Ladies and gentlemen, women's social status is rising. Women are no less than men in many fields. Our Lady car series is specially developed for successful ladies. " Said Jessica.

The crowd nodded slowly. Nowadays, there are more and more powerful women. More and more women begin to surpass Men and even dominate in all fields. There is a market for this.

"Second, internally, what women need most, the dressing room. It's a simple dressing room, a suggested dressing room for women to make up at any time. Therefore, we must add such a small space in the internal aspect, so that women can put cosmetics and some women's necessities. Secondly, the internal design should also be colorful to make women feel warm and comfortable. You can sacrifice the rear space to meet the needs of women in the front seat. " Jessica said in a deep voice.

Everyone's eyes brightened. Indeed, in this way, this lady's car series is really marketable.

"Of course, in the third aspect, women's cars must guarantee the uniqueness of each model." Said Jessica.

"What's unique about each one?" The crowd exclaimed. Isn't it possible that these cars are all mass-produced and that each one is unique? This is too much.

"Indeed, cars are mass-produced, so we need to change our thinking!" Jessica said with a smile, "all the accessories are mass produced, and then assembled. Just like building blocks, customers can choose accessories to match. "

Everyone was surprised. This, this, seems to work. The car is originally assembled by all kinds of spare parts. It's just a mass production line with higher efficiency. This seems to work. And it should have a good market prospect, not only for women, but also for men.

Of course, the only trouble is that the production cycle may become longer, which may lead to higher labor costs, which is not conducive to lower costs. In this way, the final price of the car may be higher.

"As for the price, I believe it should be relatively high at first, but later, it should be able to reduce the cost. After all, in terms of inventory, we will save a lot of costs. As soon as you receive the order, start assembling. In this way, in general, the cost should not rise much. " Jessica analysis said.

After thinking about it, everyone was convinced. This is why Chrysler has lost so much money. Apart from workers' wages, it also has a lot of inventory. If you can't sell your car, it's in your hands. Not only need a lot of places to bloom, but also need workers to guard. The cost will remain high and the loss will be inevitable. On the contrary, if all of them are finished parts, I can sell them even if I can't sell them. Many of these parts are general-purpose, which can be used by other auto repair factories. In that way, even if the women's special car series is not successful in the end, it can also reduce some of the losses.

Thinking of this, people's thinking became active. The meeting really got to the point.

Six hours later, the door of the conference room opened.

"Ah, everyone, I'm sorry, but I think the meeting should go smoothly." Lin Feng said with a smile.

There was a smile. This meeting really made them realize Jessica. She is definitely more than a vase. In fact, she is really talented, or she lacks professional knowledge in automobile, but many theories are novel and unique. And in the application of car color, she as a Hollywood star, super beauty, or very insightful.

This meeting made them look at Jessica with new eyes.

"My Beauty president, don't blame me for diarrhea!" Lin Feng looks at Jessica with a faint smile.

"Ha ha, if you have diarrhea next time, you'd better find a more comfortable toilet. Six hours is not short. " Jessica was in a relaxed mood and joked.

There was a burst of laughter.

Then, everyone had a dinner together. Then, the next day, all employees were informed that, first, the company would sell all unused production lines, and sell all cars with an inventory of more than 1 billion at a discount. Third, all employees' salary accounts will be transferred to the second bank, which will provide Chrysler with $5 billion of low interest loans. Fourth, the official website of Chrysler will be upgraded comprehensively. All employees will get an internal employee account of Chrysler. With the employee card, they can log in to the internal account, query their own salary bill, punishment or reward, various systems and benefits to be introduced by the company, as well as plans and work arrangements for next month, Everything is networked.

For this series of changes in Chrysler, the outside world is watching. Although we agree with the change of network. But it is still not optimistic about its future. Clearing inventory and networking are all internal arrangements, which can only ensure the company's more efficient operation. However, how to adapt to the new auto market and survive under the encirclement of Japanese cars and European and American cars are the key points.

What will Jessica Alba do?