Chapter 3748

"What to do? I don't think it's difficult! " Lin fengxiao said.

Don't you think it's difficult? Ren Derong was shocked. What's that called? What do you mean? How can this not be difficult?

"Ha ha, Mr. Ren Derong, I think we should take a long-term view of things. We can't be too limited to some immediate local interests!" Lin Feng taught.

Ren Derong directly suffered from internal injury. What I'm looking forward to is the financial situation of the company in the next five or ten years, not the immediate local interests. If he only focuses on the immediate local interests, he will not question the full depreciation replacement plan.

"Mr. Ren Derong, I know you are worried about the company's financial situation, but in fact, it will not be a problem for our company at all. It will not be a problem for our company, but an opportunity for its development. At present, our company is facing many difficulties, brand influence is declining year by year, market reputation is declining day by day, but competitors are thriving, we have been declining. If we want to occupy this market again, there will be a lot of resistance and we will be sniped by major auto companies. But now we are developing women's exclusive cars and launching the full depreciation replacement plan. I believe these competitors will be just like you, and they are not optimistic about the financial situation of our company. Therefore, in the past five years, our development will be extremely smooth. And there are absolutely no competitors! " Lin Feng said with a smile.

The world is not optimistic about women's exclusive cars. It thinks that in five years, Chrysler will go bankrupt because of the commitment of full depreciation and renewal. So who will hinder its development in these five years? No company would do that. So, it's going to be Chrysler's golden five years.

"Finance, finance!" Ren Derong said in a low voice. Even if the opponent doesn't pay attention to it, if you can't make money and lose money, what's the use of the five-year golden period.

"Let's talk about the financial situation now! First of all, let's take a macro view. Every year, the global economy is rising, the price index is also rising, and the currency is devaluing. According to the inflation rate of the United States over the years, it was 2.38% in 2002, 1.88% in 2003, 3.26% in 2004, 3.42% in 2005, and 2.54% in 2006. Then I expect the inflation rate this year to be about 3%. Of course, it may be higher. According to our estimated sales volume of 3 million constellation cars, the total amount is 72 billion US dollars. By next year, the actual value will be only 69.84 billion US dollars, with a depreciation of 2.16 billion US dollars. Five years later, at a rate of 3% per year, only $61.828 billion will remain, with a depreciation of more than $10 billion. In other words, five years later, in fact, what we pay for full depreciation is only $61.828 billion! There are 10 billion dollars in this, which have disappeared with inflation. " Lin Feng said in a deep voice, "but the 10 billion yuan has not disappeared. It has already been in our hands this year. In these five years, we can use the 10 billion dollars to earn more money. According to the current monetary fund projects, the annualized rate of investment is about 7%. If we put it into a company like Goldman Sachs, we can get a stable return of about 9%. In five years, it will be $4.5 billion! "

Ren Derong, as the chief operating officer, is naturally clear about these inflation rates and so on. According to Lin Feng's calculation, the loss is indeed decreasing.

"Mr. Ren Derong, if you calculate it like this, it will cost US $61.828 billion, and you will have to subtract a profit of US $4.5 billion, that is US $57.328 billion! In other words, five years from now, if all the ladies change cars, our sales loss this year will be $57.328 billion! " Lin Feng said.

Ren Derong nodded. However, this is still a huge deficit. What should we do next? After all, this is only the first year. If the sales volume is so amazing every year, it will be the end if we lose so much every year.

"Next, let's calculate the savings. If there are 3 million sales every year, then all production lines start and workers go to work normally, we can save about 3% in terms of machine damage, depreciation rate, employee pension, medical insurance and other insurance payments! " Lin Feng calculates that "3% of 72 billion US dollars is 2.16 billion US dollars, 57.328 minus 2.16 billion US dollars, that is 55.168 billion US dollars!"

Ren Derong nodded. Indeed, if all production lines start working normally and the workers go to work normally, the company can indeed make improvements in energy conservation and efficiency, and 3% can be achieved. But even so, there are still 55.168 billion dollars! What about this?

"What should be saved has been saved, and the rest is open source. First of all, we must change our thinking from a single automobile manufacturer to an automobile service manufacturer Lin Feng said.

Auto service manufacturer! What does this mean?

"Today, the world is a world of service. We provide hardware terminal and perfect service in later period. Although the current companies also provide after-sales services, most of them do not provide any services unless there is a major accident. All the after-sales services are handed over to the 4S shop. " Lin Feng raised his voice and said, "we are going to break the existing pattern and open up direct 4S stores all over the world."

4S shop is a kind of "four in one" as the core of the car franchise mode, including vehicle sales, spare parts, after-sales service, information feedback and so on. Its sales staff receive professional training and technical support from manufacturers. At first, 4S stores were introduced into China by Guangzhou Honda in 1998, and then imitated by major manufacturers. As a result, China's 4S stores flourished everywhere. However, most 4S stores adopt a cooperation mode rather than direct marketing.

"We not only provide vehicle sales, spare parts sales, perfect after-sales service and information feedback, but also provide car beauty and refitting services. Compared with other auto beauty shops and refitting shops, we have the advantages of the original factory. No car modification shop knows our car better than we do. And constellation car, is specially for women, and women's requirements for things are very picky, are eager to perfect. Ordinary beauty shops can't do it, but we can do it! " Lin Feng said with a smile, "at present, the global automobile refitting market is more than 100 billion US dollars! And it is increasing year by year. If the market is occupied, the 50 billion yuan deficit will be fully filled! "

Ren Derong's brow moved. Over the years, the automobile refitting market is indeed increasing year by year. If you really get involved in this market, you can really fill the financial black hole to the greatest extent. However, it may break the rules of the industry. After all, it's more or less criticized to produce cars and compete with the refitting market.

"There's nothing to worry about. We're aiming at women's exclusive cars, and women are very picky about things and eager for perfection. So, we just want to let women have the most intimate, perfect and unique car Lin Feng said with a smile, "as for this, our company can do it, other companies can't. So let the outside world say what they want to say. For us, as long as consumers approve it

Ren Derong's eyes brightened. This excuse is really good, really good. It's just that during this period, I'm afraid there will be a lot of investment. This 4S store, conservatively estimated to invest about $3 million! It's a huge investment to invest globally. Unless we adopt the same cooperation mode as the existing 4S stores.

"Cooperation is not desirable! This kind of cooperation mode will damage our company's brand image. The quality of the staff in many 4S stores is not high, and there are some measures to treat car users as poor and rich. We serve women, and women are the most sensitive. A little bit of discrimination will give women a bad impression of our company. In terms of decoration, women are striving for perfection. Without unified management, it will only damage our company's brand image in the end. Therefore, we can only adopt the direct business model, and everything is under the management of the company. As for funds, my second bank will provide full assistance! But this time, it will not be interest free, but normal interest! " Lin Feng said.

"Mr. Lin, is there any other profit model?" Ren Derong has made up his mind that he will not lose money and will make money. But does Lin Feng have more ways to make money?

"And of course! Every time we replace a new car with full depreciation, we have an additional requirement, that is, we must leave an advertising space in a certain part of the car as the price of full depreciation. I believe that in some humble place, put down a mascot and other small items, and put an advertisement on it. I think the car owners are willing to bear this. And that will bring us hundreds of millions of dollars a year. " Lin fengxiao said.

"What about old cars in five years?" Asked Ren Derong.

"It's very simple. The car in good condition will enter our company's second-hand market after a comprehensive renovation, which can be chosen by the very shy ladies. There may be no market in the west, but there are still a large number of markets in the third world countries. Africa, India and other countries need this kind of cheaper car. This can further reduce costs and improve profitability! When the car is completely scrapped, it will enter our company's waste car recycling system and return it to steel and other raw materials! " Lin fengxiao said.

"In short, in my opinion, as long as we sell more, we can earn more! Full depreciation recovery is a profit chain that allows car owners to continuously invest money to replace new cars and refit! " Lin Feng's eyes twinkled.