The nuclear winter of real estate enterprises is coming!
For all the real estate enterprises in China, Lin Feng raised his arm and called on the people of the whole country to refuse to buy a house. This is like launching a multi million ton atomic bomb to blow up all the real estate enterprises. Moreover, they had a hunch that "nuclear winter" was coming.
Nuclear winter, what is nuclear winter?
Nuclear winter theory holds that when a large number of nuclear weapons are used, especially for flammable targets such as cities, a large number of smoke and soot will enter the earth's atmosphere, which may lead to very cold weather. When a nuclear explosion occurs, enormous energy injects a large amount of dust into the atmosphere, some of which are as high as 12 kilometers into the stratosphere. Because most of the soot particles produced by nuclear explosion are less than 1 micron in diameter, they can stay at high altitude for several days or even more than a year. Because their average diameter is less than the infrared wavelength (about 10 microns), they have strong absorption of visible radiation from the sun, but weak absorption of infrared radiation from the ground, which leads to the heating of the upper atmosphere, The decrease of surface temperature has the opposite effect to the greenhouse effect, which makes the surface present a landscape like severe winter, which is called nuclear winter.
This theory was put forward by Paul Cruz, director of Max Planck Institute of chemistry in the Federal Republic of Germany, and John Burkes, an environmental scientist at the University of Colorado, at a meeting of scientists held in Santa Barbara, California, in early 1982. According to their theoretical description, 960 million tons of fine dust and 225 million tons of black smoke can be thrown into the air in a nuclear war of 5 billion tons of equivalent. The sunlight emitted to the earth will be absorbed by these black smoke particles and become hot. After becoming hot, the black smoke will generate an updraft, pushing the black particles to the stratosphere 30 kilometers high, destroying the ozone layer. In this way, the whole earth will become a dark gray world. Thick clouds cover the sky and never disperse. There is no sunshine on the land. It is difficult to distinguish between day and night. The temperature drops sharply, the green vegetation freezes to death, the oceans and rivers freeze, the earth's ecology is severely damaged, and human living conditions are destroyed. This is the tragic world brought about by nuclear winter and nuclear winter effect.
In other words, even if you build a military defense base that can resist nuclear weapons, the other party's nuclear weapons will not blow through your military defense base, but the resulting ecological disaster will completely destroy the earth.
At the moment, all real estate companies feel that Lin Feng seems to have dropped at least 5 billion tons of nuclear weapons in China's real estate industry. Because, since Lin Feng called on the people of the whole country to ban the purchase of houses, the purchase order of the whole country was 0. Except for some luxury houses, all real estate sales fell to zero instantly.
Not only that, at the call of Lin Feng, people do not look, do not listen, do not care. For real estate enterprises, it is totally indifferent. Let alone sell, there is no one to wait and see on the real estate. Of course, at the beginning, they made the decision that no one was interested in them for a short time, but now the situation is completely different. Because of their expectation that they would not sell their houses for a month at most, and then forced Lin Feng to withdraw the white paper on China's housing quality, they would lower the house price again, but the price would be about 20% higher than before.
That is to say, for them, no matter what, the real estate enterprises can afford not to sell their houses for a month, but they can raise the house price by 20%. This transaction is absolutely cost-effective. So, they are willing to. But this time, if they don't buy a house for three years, what they eat and drink.
At first, they didn't believe that Lin Feng could be so charming. But I never thought that for several days, all the people no longer care about real estate, which makes them feel embarrassed. What's more, there is a subjective feeling of buying a house in three years. Now on the street, meet each other, no longer ask you to eat? But to cheer on each other - to buy a house in three years?
Buy a house in three years!
Two people staggered away, leaving each other's firm belief. Three years later, they bought a house together!
This belief is becoming stronger and stronger in the hearts of the people. They firmly believe that the house price in three years' time will be very cheap. At least it's cheap enough for them to accept. Because this is what Lin Feng promised, and they believe that Lin Feng can do it. Three years, they can wait for Lin Feng for three years.
It's only three years! Although life is short, but three years, in exchange for a lifetime of peace, they still sacrifice.
Supported by this belief, real estate enterprises all over the world have tasted "nuclear winter" in an instant.
But this is just the beginning!
These real estate companies, since they want to listen to people's instigation, to find their own trouble, Lin Feng's counterattack will naturally be extremely sharp, will make them very painful, very painful.
When the real estate enterprises are still immersed in the unity of the people, the home decoration industry began to change. The original home decoration industry, that is mainly for the new house service. After all, when you buy a house, you have to decorate it. How do you live in your house without decoration? Therefore, the home decoration industry is also directly affected by the property market. The better the property is sold, the hotter the home decoration market will be. On the contrary, the worse the real estate sales, the worse the home decoration industry.
Now, since the people do not buy a house for three years, the home decoration industry will play a small decoration, big change. If you don't buy a house for three years, live in a new house—— It's a slogan. This paper puts forward various simple renovation schemes of old houses.
What is the simple renovation of the old house? That is to say, without changing the general pattern of your existing housing, make some small and subtle changes to the overall style of your room, so that it will have a refreshing feeling. So you don't have to spend a lot of money to have the feeling of living in a new house.
This service is immediately welcomed by the market. Especially for many people who are eager to get married but don't have a new house, although they can afford to wait for three years, they can't get married and wait for three years. That way, people are old. They can only say, first get the marriage certificate, then change the house. But if you get a marriage certificate, you have to have a wedding. There's a wedding. Where do you live? I can't live in this old house!
Of course, it's not impossible to live. It's just that it's not decorated? Don't decorate it, new people's new house, new weather, this old house looked really let people block panic. Let's decorate it. It's even more exciting. You've decorated it. It doesn't cost money. Originally, we didn't have much money. If we spent more money here, we would have to change our house in three years. Naturally, we have to decorate our house. We have to spend money on the decoration. In this way, isn't it repeated investment!
Now this "micro decoration" scheme is the best solution. It provides some details of the small decoration, spend a few thousand yuan, can let the house price suddenly a new, used as a new house, this is no better. In this way, three years later you buy a house, and then decoration, spend this money, it does not hurt.
So, soon, this kind of "micro decoration" became popular. Prices range from the cheapest hundreds of yuan to thousands of yuan. All home decoration companies, according to the actual needs of customers to tailor, private customization. Let everyone have their own unique style in their home.
This is led by the home decoration channel launched by dingdang.com. In the home decoration channel, home decoration merchants from all over the country are recruited to provide home decoration "micro decoration" services for users from all over the country through online booking. The function of "home decoration channel" is not only to provide a trading platform for businesses and users to communicate, but also to provide online home decoration support services for some weak home decoration businesses and provide them with various decoration schemes.
It can be said that when the real estate "nuclear winter" is approaching, "Dingdang" is hot again, and it can be predicted that "home decoration channel" can not only provide "micro decoration", but also provide a full range of home decoration services in the future, that is, three years later. This will be a new field of e-commerce. Because the current home decoration market, very chaotic. Especially in terms of price, materials and so on, it has been very chaotic. There are a lot of false prices, and there are more fake materials than real ones. For consumers, they often prefer to work hard to find decoration workers, rather than go to decoration companies. In addition to the price, it is also the fraud of decoration companies in the process of decoration.
And this time, Lin Feng behind the influence, for many home decoration business put forward "micro decoration" service, let them join the "home decoration channel" of "Dingdang", also for the future era of everyone's decoration. Now we are just trying to make everyone enjoy the service after paying the Alipay payment. All the acceptance is acceptable, and we are satisfied with the payment. This is a new attempt. In the past, many home decoration businesses could not agree to join the "home decoration channel" of "Dingdang" because it would be very troublesome and there would be many problems in their collection. Once there is any contradiction in decoration, money is in Alipay, so users are no longer vulnerable groups, but they have the right to speak.
Now, because of the big environmental problems, they have no choice in the real estate "nuclear winter". If you don't join, you can't provide customers with "micro decoration" for such a long time, because all users now believe in Lin Feng and choose the "home decoration channel" of "Dingdang" to look for "micro decoration" services. In this case, if you do not join, you will lose your job in this "nuclear winter.".
Three years, real estate companies can not survive. They can't make it. So, they can only join. This is also Lin Feng's first harvest in this game. And the harvest is not just "Ding Dang net" to bring home decoration services into the bag.
For Lin Feng, what he wants is not only some, but also more, more!