Chapter 4674

Wanda, Vanke, Evergrande, country garden four real estate enterprises, depressed. They have launched a "private customization" program. As a result, the buyers are not paying for it. You know, they earn money from their conscience. When they go back to calculate the house price, they will calculate it according to the current land price and construction cost. No matter how they reduce the cost, the best result is to keep the capital. In this case, it is still under the premise of no advertising.

That's why they launched the "private customization", which is mandatory for all properties because they want to make money. If they don't make money, what's wrong with their money to invest in real estate. As for this "private customization", they also launched different levels, including "warm", "noble" and "luxury". Among them, "warm" is for ordinary consumers, and the price is extremely cheap. Compared with the decoration companies on the market, it is cheaper because it adopts template design.

As for "nobility", it is aimed at those middle-class consumers, and the price is the same as that of decoration companies on the market. As for luxury, it's all for those high-income people with an annual income of more than one million. Although this price will be higher than the decoration company on the market, but it provides the most perfect private customization.

It can be said that they really want to make money through "private customization", but the money is definitely conscience money. But now it is not recognized by consumers, and even criticized that they are selling dog meat with sheep's head, which is a hidden weapon in a smile. To tell you the truth, all four companies feel bored. As far as the current situation is concerned, they feel that they are not flattered by spending money, which is a little uncomfortable.

Of course, they also sent public relations personnel to explain, but it is clear that the public is firmly opposed to the bundling of real estate developers. In particular, the media also holds a negative attitude towards the bundling of real estate enterprises. Think that this is the real estate enterprises in order to generate income launched by another mode of making money. This will not do any good except to increase the burden on consumers. And many media said frankly that these real estate enterprises, under the banner of reducing the burden on the buyers, would be more practical to reduce the house price more at one time. This kind of bundling is to make money!

"Mr. Lin, it's hard for us to do this! This kind of bundling is not going to work at all! " Xu Jiayin was the first to find Lin Feng, but he was helpless.

Although they are sincere to the buyers to reduce the burden, but also to ensure their legitimate profits. After all, for consumers, buying a house is bound to be decorated. You must make money for others when you decorate. Since people always want to make money, it's better to make money for them. They can provide better service and after-sales service. After all, the decoration company, said to run away. And they are such a large real estate enterprise, may be that running can run it? And, decorate a company to be able to cheat among them, shoddy, use inferior material to fool consumer. But they won't.

Because they are facing all the buyers. Naturally, there will be some professionals among them. Ordinary people can't tell. Can't professionals tell? Once they are torn down, their reputation will be ruined and their losses will be extremely painful.

It can be said that the bigger the enterprise, the more difficult it is to cheat. Of course, some central enterprises are inevitable. At least among the private enterprises, those high-ranking private enterprises generally take feather into consideration and seldom do anything to embarrass themselves. Of course, it can not be ruled out that there is no such thing at all. But at least less than that. And they four, since promised Lin Feng, that nature won't cheat. Because they all know Lin Feng's character very well. If you want to cheat on it and cheat consumers, it will be Lin Feng's anger.

But they did it sincerely, but they were misunderstood in the end, which made them very innocent. And the explanation didn't work. How to explain, for consumers, for the media, they are all selling melons and boasting.

"Ha ha, there's no way. The image of these two industries is indeed deeply rooted in the hearts of consumers, and it is really difficult to eradicate them in a short time. In particular, consumers are at a complete disadvantage. What's more, I said it was for consumers to choose, but you directly and comprehensively implemented "private customization", completely eliminating consumers' right to choose. Naturally, they are dissatisfied! " Lin Feng said faintly.

"But Mr. Lin, we are helpless. Because according to the current house price, we can do our best, and we can only keep the capital and lose money. I think we can expect that. " Xu Jiayin said what he had in his heart. He was straightforward and had a quick mouth.

"Ha ha, I understand. So, I don't blame you either. However, since you want to fully implement "private customization", you must ensure the quality. Otherwise, don't blame me for not giving you face. We are friends, but in principle, friends have nothing to talk about! " Lin Feng warned.

"Of course! This is inevitable! The price is absolutely favorable, and the materials used are absolutely authentic! " Xu Jiayin promised.

"Well, I'll help you talk about it!" Lin Feng promised.

Lin Feng help them talk about it? Does this work? Xu Jiayin takes a deep breath, and then spits out. He doesn't dare to believe Lin Feng's words. But wait and see.

On the same day, Lin Feng posted a microblog.

It's privately made. I personally recommend it. Under the premise of ensuring the rationality of housing prices, real estate enterprises also want to make profits. Therefore, I recommend that they provide "private customized" services. Of course, in view of the fact that the decoration market is full of fish and dragons, we may have doubts and reservations about the private customization provided by real estate enterprises. I think this is completely reasonable. However, I hope you can give it a try. As for the price and decoration materials, you can compare them through the home decoration channel of dingdang.com. I believe that the price should be the same. As for after-sales service, our "Dingdang" network will set up a "sub channel" under the "home decoration channel" - Private customization. You can share each other's "private customization" and score the four enterprises according to their own "private customization".

Like dingdang.com, we can use "favorable comments", "medium comments" and "poor comments", and "dingdang.com" will track it all the way. In addition, we will provide follow-up service for every "medium" and "poor" evaluation, so as to ensure that all consumers get "high praise" of high-quality service! And will carry on the heavy punishment to the illegal enterprise.

After Lin Feng's "microblog" was published, it immediately won the support of countless people. For "private customization", buyers are excited. What prevents them from acting is that they are not sure about the "private customization" of real estate enterprises, and they are afraid that they will cheat from it. But since there is Lin Feng's guarantee, dingdang.com's whole process tracking service, and Lin Feng's promise of heavy punishment, they are willing to give it a try as the first to eat crabs.

After all, "private customization" can alleviate the dilemma that many home buyers can't decorate their houses. After the house was bought, it didn't decorate. Except for a very small number of investment, all the people who bought the house and didn't decorate it were because they had no money. Rich, who doesn't want to decorate and live in a new house. It's like, you buy a new car, you don't drive it. There's only one reason, no oil!

But "private customization" can count the decoration money together with the house price, and then borrow money. This can greatly reduce their financial burden. After all, it's always loans, so there's no pressure. What's more, the house price is so much cheaper now, and the extra decoration is not too much pressure. And in this way, you can live directly in, and less worry, which is very cost-effective.

Of course, some people are still hesitating. But under Lin Feng's second microblog, everyone no longer hesitated.

The second micro blog - when I was young, people around me said they could not shed tears! After I mature, I said to the mirror that I can't regret it. This is the lyrics of Andy Lau's men cry is not a crime. What do I want to say? When I was young, I heard an ad by Andy Lau - believe me, that's right. This is the advertisement of "century RT Mart". At that time, it also caused a lot of criticism. And now, I also want to borrow the advertising words - believe me, that's right! Of course, it's the era of big data on the Internet, so it's impossible to say nothing. The real estate of Wanda, Vanke, Evergrande, country garden and all "private customized" real estate will be monitored by the Internet big data. All people will get a serial number after they choose to buy the house type and the decoration style they choose. Through this serial number, you can directly check the daily progress of your real estate on the Internet. We can supervise our new house in real time through the network. At the same time, if you are dissatisfied with the construction process, you can complain immediately. Dingdang.com will communicate with real estate enterprises at the first time to ensure the interests of buyers!

Lin Feng's microblog not only made Andy Lau's "century RT Mart" advertisement hot again, but also shocked the whole world. If Lin Feng said before that Internet big data should be used to develop real estate, at least one concept has now been put into practice.

From the beginning of a real estate to the final completion of a new house you buy, it's not all under the surveillance of the camera. And consumers also have the right to complain, which is unprecedented. I'm afraid no real estate developer in the world has ever tried to develop real estate in this way. This is to put the real estate enterprises under the supervision of the real estate buyers, and let the real estate buyers really participate in the real estate construction.

"Only by making everything open and transparent, can there really be no darkness!" That's what Lin Feng said.