Cook's words are not poisonous.
All the pressure is on Nokia. As long as Nokia agrees to recycle, Apple will recycle. It has to be said that cook is a marketing genius who knows how to turn the situation around in adversity.
Today's Nokia is already on the decline. Although its low-end feature phones are still in hot sale, the low-end feature phones don't make money. Even if they make money, the profit is very meager. As long as the high-end machine makes a mistake, it can be said that the pitiful money you make from the low-end machine in a few years will be swallowed up by it.
Nokia, in the era of smart phones, is lagging behind. Now, although it has cooperated with Microsoft, its "winphone" mobile phone has encountered poor reviews. No one is willing to buy it, except for the beliefs of hard core fans.
Why? Simple, the user experience is not good.
Now mobile phones, not before, need users to adapt to mobile phones. Now it's the mobile phone that adapts to the user. This can be said to be the concept of two times.
All previous products need users to adapt and get used to. But now, I'm sorry, if you still hold this idea to make products and let customers adapt to your products, then you will be eliminated and abandoned by the market.
Nokia president Kang Peikai is dignified and angry. Originally, the topic of Lin Feng's move that "technology product recycling is the social responsibility of enterprises" made Nokia stand in the crater.
As a result, apple, another mobile phone giant, has added fuel to the fire, putting all the pressure on Nokia. You say, is there anyone worse than cook!
This guy is a little too bad! Is there a man like you who is a good friend but not a poor one! We are all in the same boat now. We have a common enemy. Is it appropriate for you to push Nokia to the pit of fire like this?
Kang Peikai looks depressed! But what's more depressing is that he has to make a choice now. Nokia has no way back. Originally, the market sales performance was poor, and the company was losing money all the time. Even the headquarters building representing Nokia and the spirit of Nokia in Finland were sold.
The money sold is to raise working capital for the company. But now, the so-called "winphone" coming out of the new mobile phone "Microsoft" has been lukewarm, saying die, die, say live, live.
Now there is such a thing, you say angry not angry!
"Because of Apple's unfairness, we are now the target of public criticism. We have only two choices: one, promise to buy the old machine! However, this will put a great pressure on our working capital, and we also need the warehouse to store these old mobile phones, which we sold in the past totaled about 1.2 billion. Assuming that only 50% of the people come to buy 600 million units, we don't have such a large local reserve and destroy them. " Kang Peikai sighed.
Big home, big business, hard turn! That's the truth.
The directors of the company did not respond to this choice. It's impossible for Nokia to make such a choice. In that case, it's a suicide.
"Second, we don't agree. If we don't, our mobile phone market share will be lower. In the smartphone market, we have lost the opportunity, and at present, we still can't see the bright side! " Kang Peikai smiles bitterly.
"President Kang Peikai, in the face of this situation, what is your solution?" The board asked. They're not here to hear complaints, they're here to know solutions.
"I'm inclined to say no! We have no conditions to agree. Any mobile phone brand, as long as in this market for more than 10 years of mobile phone manufacturers, are impossible to agree. Because that's suicide. " Kang Peikai looked resentful. "So we don't agree. We have two ways. One is to hold our peace and watch the change. After all, Lin Feng has only four days to buy apple. We'll wait four days and see what happens. If Lin Feng really wants to start a comprehensive exchange activity, maybe he will die. I believe many mobile phone manufacturers are ready to kill Lin Feng. We can also cooperate with the activities of other mobile phone manufacturers to support him! It's the only way we can survive. "
The board of directors expressed its expectations.
If you are forced by Lin Feng, there is no way for us to survive, so we will not give up. Now there are so many mobile phones on the market, we will support you to death!
"But there is a drawback to this method, that is, our silence will destroy our market reputation. Even if Lin Feng can't survive, we may not be able to make a comeback. After all, we have no credibility and so many competitors, which are not good for us. Our competitors, such as apple and Samsung, will reap the greatest fruits of this victory over Lin Feng. " Kang Peikai's face was ferocious.
The board was silent.
"Another way?" The board asked.
"Another way is to keep the reputation of our company. We may not respond to this matter, but there must be a most appropriate reason! " Kang Peikai's face was full of pain.
"The right reason? Why? " The board asked again.
"Let Nokia not have time to answer this question. For example, we are unable to respond to this "exchange activity" for the time being due to major personnel changes or major changes in the company. " Kang Peikai said in a low voice, "one of the two ways is to take the blame and resign; Second, the company completely sold to Microsoft! In this way, no matter which one, it can be delayed for a few days. "
With these words, Kang Peikai felt very heavy. He has guessed what kind of choice the board might make, but he hopes the board will not make a decision so quickly. At least, a little bit later.
Unfortunately, the capital market is always cruel. Benefit first!
The board had little consideration.
"President Kang Peikai, you have made great contributions to the company and are willing to sacrifice yourself. On behalf of all shareholders and employees of the company, thank you! Next, we'll announce it. Of course, you can rest assured that we will make you satisfied with the relevant compensation! " The board of directors made a decision.
Kang Peikai had a bitter smile on his face. Well, that's the capital market. I should have been used to it.
"I will announce it! Hope to help Nokia out of trouble! " Kang Peikai returned to normal, nodded to many directors and walked out of the door of the conference room.
Soon, Nokia came out with amazing news - Nokia president Kang Peikai resigned because of poor management, which led to the failure of Nokia's performance to meet expectations.
Subsequently, Nokia's board of directors announced that it would decide on the next president in the near future. In view of Lin Feng's "corporate social responsibility", the answer will be given after the new president takes office! At the same time, he expressed appreciation and admiration for Lin Feng's "shopping exchange activity". Nokia will carefully study this proposal after the new president takes office.
Tough enough! Cook shook his head when he heard the news. In order to avoid this social responsibility issue, Nokia even fired its president. However, it is also the lowest cost way to avoid social responsibility.
However, apple is not afraid. Apple has already announced that it will do as Nokia does. We Apple abide by the market rules and consider the overall situation. So, since Nokia has adopted a change of president to delay time, it would be nice for apple to do the same.
Of course, for apple, there is another problem, that is, the acquisition of Lin Feng. This is the key! Lin Feng is going to buy apple. At present, Apple's stock price has been continuously declining because of the upcoming launch of "Nu Wa" mobile phone and Lin Feng's "exchange and purchase activity".
At present, Lin Feng owns 10% of Apple's shares, followed by Ellison's 11.2%, and the rest of fidelity funds are about 28%. The rest are shareholders holding shares of different sizes. The acquisition of Lin Feng has its inherent conditions. He didn't come out of his way.
However, he has not taken action so far. Is he going to make a big acquisition on the last day? Cook lowered his head. For this matter, he is also a little confused.
Of course, although he is the president, he is mainly responsible for product manufacturing, production and marketing. As for the acquisition of the company, that is the matter of the board of directors. There is nothing he can do. That's all he can do.
What's more, cook was full of resentment at Apple's driving jobs away again. Without jobs, there would be no "apple". But these evil capitalists, let's see what they have done. What a bunch of assholes!
At the moment, on the other side, Lin Feng's major companies are constantly calculating costs. Lin Feng's "exchange plan" is crazy. This is unprecedented, unprecedented. No company dares to make such a promise as Lin Feng. Because, when the product is sold, it will cost too much to recycle it.
Although enterprises have such a social responsibility to avoid bringing pollution to nature. But there is no obligation to do it. Because it's everyone's responsibility, not an enterprise. Otherwise, how can enterprises operate. It's something that we sell, and we have to recycle it ourselves in the end. There's no need to start a business. It's too much trouble.
But Lin Feng put it forward, and we will carry it out.
"Are you going too far?" Liu Yingying asked.
Today, there is no such pressure on Dingdang. After all, Dingdang is only an intermediary platform, providing a trading platform for merchants and customers, and providing trade dispute arbitration services for both sides. For Lin Feng's move, she felt a little too much!
"Too much? Don't overdo it! This is our social responsibility and obligation! It's just nobody did it before! What's more, this industry needs to be reorganized! " Lin Feng said lightly, "monopoly, I have to monopolize! Nuwa must monopolize everything