Chapter 110

November 1st.

When this song was put on teana.com, there was an uproar.

Xiaoshan hasn't sung a song since he became famous. Even the songs written to Ruolan are authorized to be sung by others.

But now, he and Xiaoxiao cooperate to launch a new song, and the lyrics are still so ambiguous.

What does this mean?

Netizens were in high spirits and speculated one after another, and the click through rate of this song was at the top of the list in one day, which raised the little fame to another level.

What those entertainment bosses see is that Xiaoshan is behind Xiaoshan, which is a signal that Xiaoshan is releasing.

As a result, Xiaoxiao's value immediately soared. Not only did the concert invitations continue, advertisers contacted Che Yaozhuang one after another, but even film and television companies also threw out olive branches to invite Xiaoxiao to play the No. 1 heroine in the youth film.

These film and television companies can see that if they get the theme song support of the godfather of the music world and the promotion support of Teana, most of any film will succeed.

Che Yaozhuang was uncertain. He didn't know what Xiaoshan meant, so he called Xiaoshan: "Xiaoshan, can you play a movie?"

"Yes, my little acting skills are enough to dominate the film world." Xiao Shan smiled.

Che Yaozhuang was a little surprised, but she asked, "I have several film appointments here. They all invite Xiaoxiao to be the first female number. What do you think is suitable for Xiaoxiao?"

"None of those are suitable for you." Xiao Shan said directly, "if you want to make a film, I have to write a script. We set up our own film and television company and make and distribute it ourselves. But I don't have time now. Let's wait until I finish writing the script."

Che Yao pretended to understand and said with a smile, "I listen to you."

……

On the evening of November 10th.

Taobao.com is bright again, with twice as many people as usual. They are temporarily transferred from other platforms.

Liu Qiangshen, Miao Kexin, Zheng Siyi and even Kong Yue were there, but Xiaoshan finally arrived with Ruolan and Bai Mei.

In another hour, it will be zero and the double 11 Shopping Festival begins.

Teana.com has launched banner ads for seven consecutive days, and even post bars and legendary game platforms have bombed publicity.

The concept of Taobao's double 11 Shopping Festival has been deeply rooted in the hearts of the people.

Xiaoshan knows the importance of this festival, so he asked to register the double 11 as a trademark in advance. If others want to imitate it, it is an infringement.

Now you need to check all the procedures for the last time. The key is the link of Alipay.

"Zheng Zong, this will be a shopping peak. What is the final test result of Alipay?" Xiao Shan asked.

"No problem." Zheng Siyi was a little nervous. When Xiaoshan called President Zheng, it meant that there was no room for any mistakes. She hurriedly said: "the virtual account has been tested three times according to the volume of 100 million transactions, without any mistakes."

"Mr. Liu, how are Wang Wei's preparations?" Xiao Shan asked Liu Qiang again.

"President Wang has made preparations and gathered in the logistics base. Moreover, we have reached a strategic cooperation with EMS to give priority to receiving Taobao's goods. Shentong's three express companies also made it clear that they will not delay."

Liu Qiang's freeze-dried fruit is decisive. Even if he has his own controlled express company, he never expects nothing to go wrong and everything is safe.

Bai Mei was puzzled and asked, "is the price of this shopping festival a little high? Taobao has been depressed since we advertised. We are waiting for bargains at the shopping festival. This is equivalent to concentrating the shopping volume for seven days in one day and disrupting the rhythm of express delivery. What are the benefits?"

Ruolan also showed doubts, and she didn't want to understand the problem.

Liu Qiang smiled and explained:

"The most obvious benefit is that, like the last million award promotion, countless media have reported. If we create another sales peak and exceed the sales of those four days a day, there will be countless media reports, which will save Taobao countless advertising expenses. Even if we spend 100 million promotion expenses, it will not have this effect."

Ruolan nodded and Bai Mei suddenly said, "it's worth it."

"More than worth it?"

Xiao Shan smiled and said boldly:

"The shopping festival is a signal of economic transformation and a declaration of war by e-commerce on the traditional marketing model! We should let all manufacturers know that the times have changed. This is a revolutionary subversion. If we don't take the road of e-commerce today, there will be no way to go tomorrow!"

Liu qiangshan also said excitedly:

"Yes, from now on, countless traditional brands will be deeply stimulated and determined to enter e-commerce and enter Taobao e-commerce platform, which will bring countless new customers to Taobao."

Bai Mei is in a trance. She understands the gap between herself and the CEO. Enterprises can go as far as their vision is.

Ruolan sighed in her heart. When can she grow up?

Kong Yue took the opportunity to ask her doubts: "President Liu, can Taobao make money with such a low discount?"

"Of course! Brands that refuse to reduce prices can not participate in the shopping festival. All those who participate must accept this discount. Don't think that no one is willing. Countless small and medium-sized brands expect to rely on this shopping festival to clear the backlog of products and even make brand awareness. Moreover, the technical service fee for Taobao (i.e. Commission, accounting for about 2% - 5% of the turnover) can't be less."

Liu qiangshan waved his hand forcefully, showing the domineering spirit of the president.

Kong Yue's eyes widened. If calculated according to the last transaction volume of 400 million, the light service fee will earn more than 10 million.

Moreover, these loans will be deposited in Taobao for three months. The interest income of these money is not counted. The key is that they can be used to support the development of Taobao. The follow-up sales funds will naturally fill this hole. As long as Taobao continues to develop and grow, the money can be used forever!

This is the fundamental reason why e-commerce can expand rapidly!

It's zero.

The countdown of Taobao's page stops, all the gray rush buttons are lit, and the shopping Carnival begins!

Millions of users began to rush to buy.

Although it is midnight, it does not affect the enthusiasm of Internet users. Cheap prices are always tempting.

At 0.14, the first sales "million yuan brand" came into being.

At 0.41, Boyang home textile became the first brand to sell "5 million yuan".

Alipay operates in an orderly manner and smoothly absorbs all buyers' payments.

Taobao's customer service is busy in a tense and orderly manner, responding to countless inquiries.

Everything is in order.

In the morning, sales began to enter a real peak, and the number of payment processing increased very steeply.

Zheng Siyi is paying close attention to the data changes, not for a moment.

Fortunately, the technology research and development of Alipay is excellent. Everything is like testing without any mistakes.

Everyone is busy, even eating with boxed lunch. After Liu Qiang became CEO, he focused on building the service support department of Taobao. Those little girls are the waiters of these technicians, serving coffee, delivering boxed lunch and delivering water.

The whole Taobao network is like a high-speed machine, and it has been running for a full day.

At midnight, the shopping festival finally ended.

Xiaoshan and others were amazed at the final data, with sales of one billion!

The sales volume of this day is more than double that of the four days during the CD war!

Only the Commission of technical service fee has reached 35 million!

But this is not all income. The total real income is more than 70 million!

This is the marketing secret of buying 100 and getting 100 free. Businessmen may not understand it, but marketing experts can understand it.

For example, netizens pay 218 yuan for a pair of leather shoes and a speaker. Taobao only needs to pay 109 yuan to two merchants; It's stipulated in the agreement. Buy 100 and get 100 free.

What netizens can get is not 218 yuan shopping voucher, but 200 yuan.

If netizens want to avoid losses, they can gather up 300 yuan, but it's difficult. For goods without integer pricing, you always have a small change. You lose once almost every time you buy them, and everyone will suffer a loss.

Where's the change? Of course, they all settled in Tao Bao's account.

But Xiao Shan and Liu Qiang won't say it.

Those media reporters who waited all night were in an uproar at the moment when Liu Qiang frozen announced his sales.

This is big news.

Liu qiangshan talked freely in front of the reporter. Tao Bao had a total of 181 million sales brands and 11 million sales brands in Xiaoshan. He focused on the sales of Jack Jones, Boyang home textile, Shangke tea products, famous shoe warehouse and PBA.

This free advertising opportunity is for businesses.

Finally, I publicized the concept of taobao.com and raised the image of taobao.com, which made taobao.com the king of e-commerce in China.

After the interview, those reporters were not willing to interview Xiaoshan, but no one paid attention to them at all.

On the morning of November 12th.

Various news media have reported the miracle of Taobao. Even the names of those businesses are written, and most of them are praises. After all, Taobao's fare is enough, twice as much as the hidden rules of the industry, so these reporters spare no effort to boast for Taobao.

In particular, CCTV media reported Taobao in an all-round way for the first time, and also mentioned those brands.

This made those businesses ecstatic, while those who did not participate in the promotion were suddenly depressed.

This saves money for advertising, which is enough to fill the hole in the price reduction.

Tao Bao's fame is at its zenith.

Just as Xiaoshan expected, countless manufacturers realized that the times have changed. If they do not take the road of e-commerce, they can't compete with these brands. One day, there will be no way to go!

Numerous traditional brands are deeply stimulated and determined to enter e-commerce, either establish their own e-commerce platform or settle in Taobao.

Taobao ushered in a new round of business expansion.

At the same time, Taobao itself is also growing rapidly. People enter every day, and those who come in are proud to work in Taobao technology.

So that Liu qiangshan rented the office building on the first floor, which completely solved the problem of insufficient office space.