That night, Xiaoshan and Du Weitian met at the hotel.
"Leader Du, what do you think of our program?" Xiaoshan asked directly.
Du Weitian said with a light smile: "I watched the program. The production is average. We can buy it out in case of 500, and pay three months in advance."
"It seems that leader Du is not satisfied. Maybe this variety show is not suitable for broadcasting on your serious platform. It doesn't matter. I hope to cooperate again next time." Xiao Shan took the copy and left.
Du Weitian hurriedly said, "wait a minute, you can't share it, but I can add it to 10 million. This is the final offer."
"Must be divided. Our production cost is close to 20 million, you give me 10 million?" Xiao Shan sneered.
Du Weitian hurriedly said, "how can you calculate the cost like this? You spend money on the first phase, and you can't even use 300000 for the second phase!"
Xiaoshan waved his hand, "I only watch value. I'm sure this program will surpass the happy base of Xiangnan satellite TV and create a new high ratings. If you don't agree to share, I'll find another TV station to cooperate."
Du Weitian hurriedly said, "then 19 points. We take nine and you take one."
"Fifty five."
"28."
"It must be fifty-five points." Xiaoshan said strongly, "if you can't be the master, I'll talk to the station directly."
Du Wei's heart sank. Although the director didn't care about it, he knew the relationship between Xiaoshan and Yunsong. He could really find it with the director.
"Xiaoshan, this program can be done better if it is given to the TV station. Why don't we take over the production? You give us the copyright and give you a 30% share. What do you think?"
"Du Weitian, you can't do this program well. First of all, you lack continuous creative support. Second, when you enter your TV station, there will be too much interference, and it's difficult to ensure that the program doesn't lose its shape and taste. Our production is different. Everything depends on the needs of the audience, so as to maximize the ratings."
Du Wei is extremely depressed in his heart. He is really optimistic about this program. The dialogue in it is more wonderful than the film, but this is a real program. He even investigated that Mao Kankan is really the CTO of Teana. It is indeed worth hundreds of millions of options.
Even the audience without investigation will think it is very real and close to the public.
The ratings of such programs will definitely reach a new high.
But the most difficult thing for him to accept is that Luan Yuling, the host who was suppressed by him, will soar to the sky.
Didn't you hit yourself in the face? You can't be a host under your hand. When people go out, they become a famous host?
Later, the director asked how Luan Yuling left the TV station and how to answer?
He could hardly imagine the consequences.
But if he gave up this program and waited for if you are the one to catch fire in other TV stations, his responsibility would be even greater.
Luan Yuling made it known to the whole station that she handed over the copy of the program to him.
In great pain, he had to bite his teeth and accept the humiliating condition: "OK, I promise you. In the next phase, we will suspend the production first, and see what props are added after our advertising investment."
"OK." Xiao Shan reached an agreement.
Two days later, the advertising bidding conference was officially held in the conference room of National Television University.
After watching the program, many businesses are very interested. These people have rich experience in advertising and know that the program will catch fire.
The host of the suit announced: "the first period of bidding is 15 seconds from the beginning of the program for three months."
"8 million!" Shanshan suit began to bid.
"12 million!" Romon offered.
"15 million!" red bean suit bid.
Xiaoshan is puzzled. Why are all clothing brands bidding?
But on reflection, I understand what these people think. In their opinion, this program must be watched more by young people, who are the main consumer group of fashion clothes, so they don't hesitate to compete locally.
Other brands feel that they can't compete with clothing brands, and they don't want to invest too much, so they all watch the excitement.
Finally, the price soared all the way. Shanshan suit was directly added to 50 million, and there was no more news.
The host beat down: "50 million transaction! Shanshan suit won the bid for the advertisement this time."
It's amazing that NIMA is a provincial TV station, which has set an advertising auction record!
This is a quarter, not a year, and the program is broadcast once a week. The price is terrible.
"The second period, 15 seconds at the end of the film, start bidding!"
As soon as the host's voice fell, an offer came from below:
"20 million!" Shenzhou computer bid.
"30 million." Founder computer bid.
"40 million." Lenovo bid.
"41 million." Shenzhou refused to give up.
Xiaoshan understood this time. If people who don't surf the Internet want to participate in this program after watching it, they have to buy the true love network on the computer first. So this time to do computer advertising, the effect is the best.
As a result, Shenzhou got the advertising right for this period at a price of 66 million.
After all, Lenovo and founder's computers are well-known in Yanjing, but Shenzhou is different. His enterprise is in Shenzhen and has just been established. This advertisement is of great significance to open the Yanjing market.
However, this is not a sky high price. The subsequent naming right auction was really participated in the whole line and was extremely popular.
Almost all the advertisers present took turns to bid, and the price soared like a rocket. When it finally calmed down, the price had exceeded 100 million!
This simply surprised Xiaoshan, which means that even if the price remains unchanged in the next quarter, only the naming income will exceed 400 million!
The final price was 150 million, which was successfully auctioned by Jiugui Liquor.
This price includes the props. There must be Jiugui wine logo to ensure that every picture has it. This is the biggest winner.
The Teana media in Xiaoshan, just divided into advertising, has a revenue of 130 million!
This is just a quarter of revenue!
Luan Yuling was so excited that tears filled her eyes. She followed Xiaoshan and just made a program. She paid off all her debts, removed the cost and made a net profit of $5 million!
New year's day, 2002.
If you are the one was officially broadcast. The audience rating of the premiere rose steadily. By the end of the program, it exceeded 2%.
This audience rating makes the TV station jubilant. You know, this is the premiere. If you can have such a high audience rating, it is certain to surpass the happy base camp in the future.
Because of the premiere of happy camp, the audience rating was only 1.7%.
After the program was broadcast, Xiaoshan immediately asked Ding Yuan to launch the water army and began to hype the program.
For a time, countless people in the post bar were talking about if you are the one. Several guests in the post bar, such as Mao Kan, Luo Yonghao, Wu Xiaonan, Yu Dan, including host Luan Yuling, were well known almost overnight.
Someone created the post bar of these five people, which was in full swing under the promotion of the Navy.
In Mao Kan bar:
"I'm too arrogant to talk. What's the matter with riding a bike? I follow my heart. Let that bitch look down on me and bah her face! By the way, which company's chief technology officer is he?"
"It's the CTO of Teana. He is responsible for the research and development of 360 chat. It's not necessary to say that the technology is absolutely top-level, and the option is also true."
"What do those stupid women think? Especially Wu Xiaonan, who is said to be a CTO and doesn't deserve you? You have to buy a BMW and don't change it for Rolls Royce?"
"Wu Xiaonan is not simple. At a glance, Mao Kan is very confident. The other women didn't turn on the light at all."
"I'm dizzy. I graduated from junior high school and became a CTO. It's only possible in Internet enterprises. It's said that he's only 18."
"Is there any mistake? What did you sign for when you were 18?"
"But he really needs to seek marriage. You see, he never has a haircut and never changes clothes. He looks average. Women who don't know he has money can't stand it."
"Program apes are like this. It's normal not to sleep for days and nights."
"My idol. The pride of Internet people, this is genius."
"Brother Mao is also too humorous. Those conditions almost killed me. I can't be too beautiful. I'm afraid he's a spy. The funniest thing is that he thinks he's a clean man. It's killing me."
"Isn't it normal for other companies to send a beautiful spy to steal technology? What's ridiculous?"
"No, how do I feel that Mao Kankan deliberately wears that to tease those women."
"Ha ha, I think it's possible. Brother Mao doesn't line up to find a woman."
Luan Yuling bar:
"Where is she the host? Why haven't you seen her before?"
The Navy immediately replied, "it's said that it's from the city and Taiwan. It has been suppressed all the time. Finally, people resigned directly and joined Teana media. As a result, it became popular."
"Such a beautiful hostess is still suppressed. Grass, I'm speechless."
"The host must not be married? She wants to sit at the guest table. I must attend if you are the one!"
"I want to register as a member of true love. I want to go to if you are the one and see the beauty host!"
"You have to be able to choose. What's your specialty?"
"Am I particularly long?"
"How dare you take it out on the spot?"
Luo Yonghao bar middle:
"Mr. Luo is so humorous to avoid the love between seabirds and fish. It was just an accident. It's too classic!"
"It's a pity that he doesn't talk about crosstalk. He's so funny. Every sentence is so appropriate. It's really not hypocritical."
"Yes, Yu Dan is too hypocritical. Is that the life of a mortal?"
"But Mr. Luo is really like Mao Kan. They are all slovenly people, but they are not as exaggerated as Mao Kan. They have to say they are clean people. Ha ha."
Yu danbazhong:
"Mr. Yu Dan's eloquence is really powerful. Life doesn't mean to get a good hand, but to play a good hand of bad cards. It's true. Everyone can't get a good hand."
"This program is planned by Yu Dan. She seems to be planning."
"This woman is powerful. Whoever marries her home must be educated and can't sleep."
"Maybe you're mortal when you go home. Who knows."