Chapter 210

Xiao Shan continued:

"After you design the coffee machine, first apply for a patent, including the coffee cup, and apply for dozens of patents in all links, which is completely impossible to imitate, and then hand over the coffee machine to Gree Electric.

This coffee machine can only be used together with the capsule cup patented by green shirt. Don't give other businesses an opportunity. We make money by selling coffee cups that are constantly consumed. In this way, we have changed from a coffee bean wholesaler and the company with the lowest profit margin in the whole industrial chain to a patent company with the highest control point to earn monopoly profits.

The key to the promotion here is that the price of coffee machines should be low. They can produce coffee machines of different grades, but they can't make money. They must exchange low prices for market share. When everyone buys coffee machines, can they not buy capsule coffee cups? "

Stile patted his thigh and said excitedly:

"Green shirt will open a huge value space for the whole industry. We should apply for patents not only for coffee cups and coffee machines, but also for packaging lines, so as to control the production process in our own hands!"

"Very good." Xiao Shan appreciated more and more. He forgot that green shirt coffee still had a patent in the packaging link, but fortunately stile was an expert.

Xiaoshan continued to say to the old God:

"The second thing is to be light. As long as it is light enough, we can fly even if we fart. What we have to do is change ourselves, make ourselves light, make the company small and the users big!"

Stile thought: "make the company small and the users big?"

"That's right. Specifically, it means light company and light experience. Light company means closing stores and only doing its core business - coffee machine and capsule coffee cup. This is lighter than traditional coffee chains.

Compared with Starbucks queuing, we can drink a cup of green shirt coffee when we refuel, go to work, even when we sit in love and everywhere, which reduces the cost of user experience. How can we not be popular? "

When Xiao Shan finished, stile smiled. He found that Xiao Shan had an American sense of humor.

"The third thing is free. Free is the most violent business model, which can rule the future and crush the present. The free place for green shirts is that coffee machines are sold at very low prices, or even given away under specific circumstances. We rely on capsule cups for profit, and micro payment is easier to be accepted by users.

The fourth thing is ecology. The key to making money stably is to create an ecology. Make use of the existing platform to quickly copy and form an ecology with the power of building your own light company on the platform, so that the friends of your peers can turn around themselves.

For example, after our coffee machine has occupied the market, we can cooperate with Coca Cola to jointly launch a single cup coke machine. That is to say, if you want to drink coke, you don't have to buy it in the supermarket. You can make a coke in the capsule machine.

For another example, if tea and hot cocoa manufacturers use K Cup Packaging and use it on green shirt's coffee machine, they only need to pay 6 cents / cup of equity to green shirt.

In this way, drinks outside the coffee category are brought into their own platform, and then further promote the sales of coffee machines. Then, more and more beverage manufacturers try to bring their products into our platform.

This is the open platform ecological strategy. The more open it is, the more valuable it is. Our final goal can be from hot drinks to cold drinks, and finally to food, and even unlimited expansion, all depending on your ability.

The fifth thing is standardization. Standardization is the guarantee of viral transmission and high quality. Standardization is the secret of maintaining the user experience forever. Standardization is the business threshold of making shoes for others. If you don't wear them, you can't wear them.

As long as you work hard in these five aspects and do every link, green shirt coffee will occupy the whole country and even the whole European market. "

Stile's eyes were filled with tears. He was completely transparent and said with great emotion:

"In the past, the annual sales volume of green shirt coffee was 12000 tons, making the lowest profit and doing the most tiring work. Moreover, due to the cyclical impact, the price of coffee fluctuated violently and the income was very unstable. However, after the transformation, we became the controller. With the patent barrier protection like a moat, the profits will roll like a tide."

……

Bai Mei and Enron sat together and were whispering.

"Sister in law, I really admire you for helping my brother, but I can't do anything well."

Bai Mei looked at the oil trend chart on the computer and said with envy.

Enron gently said, "you can't do anything well, but you're still young and surrounded by outstanding talents, so you look inferior to others. In fact, I envy you. You don't have to do anything. My brother loves you all your life. But I don't have a brother. If you don't work hard, your brother will blame me."

"My brother is not like that." Bai Mei said in surprise, "if sister Ruolan is like me, my brother is still very kind to her."

Enron almost laughed. When she was a teacher, she knew that ruolanko was much better than Bai Mei.

And from Ruolan dare to lend him a million when Xiaoshan has nothing, we know how sharp Ruolan's eyes are and how brave she is.

In Enron's view, there is no better venture capital than Ruolan. The return of this million is too great.

As for Ruolan, he can't see the edge now, but he's still young.

Just like the future of a phoenix egg must be a Phoenix, but the future of a goose egg can only be a goose.

However, Enron naturally wouldn't say so, but persuasively advised:

"If you don't get married all your life, it's enough to rely on your brother. But if you want to find a man as good as your brother, you must be good enough and have the same ability. It's very important."

Bai Mei said in her heart, how can there be a better man than her brother in the world? Even if there is, I don't want it.

But what she said was, "how can I be outstanding and surpass everyone?"

Enron was happy and decided to tie his sister to him so that she wouldn't make trouble for Xiaoshan. He asked carefully:

"Have you ever fired stocks?"

"No. my brother took my two primary school questions, and I got one wrong. He said I couldn't fry stocks." Bai Mei said sadly.

Enron almost breathed out. Dead Xiaoshan, what are you doing to beat your sister? She immediately said softly:

"In fact, your character is most suitable for stocks. Do you know why?"

"Why?" Bai Mei's eyes were round.

"Because you can afford to lose." Enron said seriously, "if you want to do a good job in stocks, you must be unhindered. You are born with this. You have broken the sky. What are you afraid of?"

Bai Mei asked in surprise, "can I do a good job in stocks? My brother said I can't?"

"Your brother lied to you."

Bai Mei immediately shook her head: "my brother never lied to me."

Enron quickly changed his mouth and said with a smile, "I mean, how do you know if you haven't tried?"

Bai Mei was even more disappointed: "my brother's vision has never been missed. The song wheel can predict. Can you read this little thing wrong?"

Enron is depressed. Your brother is so divine. Why didn't you see that I was infertile? She simply said:

"You learn from me for a month, and I promise to make you a master trader. After a month, you think you can't give up. How about it?"

Bai Mei was moved, but said, "my brother agreed to my study."

"What do you want to learn?" Xiao Shan was sending away stile and came over.

Bai Mei cheered, "brother, my sister-in-law says I'm best for stock speculation. You want to teach me to fry stocks."

Xiao Shan took a look at Enron, understood, but shook his head and said, "my sister can't fry stocks. It's a waste of time."

Enron wanted to hate both the brother and sister, and asked angrily, "where can you see that your sister can't?"

Xiao Shan sighed in his heart that his sister has nothing else to do. Then don't force her to live a happy life. Then he laughed:

"Sister, my brother has a question for you. You can answer it in three seconds to prove that you have the talent to speculate in stocks. Are you ready?"

Bai Mei immediately became nervous: "brother, you are not allowed to write Chinese questions in primary school."

"Of course. This is a primary school math problem," Xiao Shan said with a smile.

Bai Mei was even more nervous. She was dizzy when she heard about primary school. She swallowed her saliva and waited for three seconds before she said:

"I'm ready."

"A's stock loses 50%, and B goes to copy the bottom. When a loses 90%, how much does B lose?"

Bai Mei didn't work for a second. She blurted out, "40%."

Enron immediately covered his face and said silently, "Xiaoshan, you bully your sister. How many can be right in three seconds?"

Bai Mei asked foolishly, "am I wrong again?"

Xiao Shan said with a smile, "it's 80%. If you calculate this, a's stock is 10 yuan, a loss of 50% is 5 yuan, and a loss of 90% is 1 yuan. From five yuan to one yuan, isn't it 80%?"

Bai Mei suddenly woke up, but said angrily, "but my sister-in-law said, how many can be right in three seconds?"

Xiao Shan still said with a smile, "this question is the same trap as that Chinese question. You say the answer without thinking twice, which proves that you are easy to be cheated by the dealer and make blind trading decisions, so you can't fry the stock, okay?"

Bai Mei realized that her brother's examination of the two Chinese questions was not to tease her, but to test whether she was suitable for stock speculation.

But she was only hit for a moment and said happily, "great, I don't have to study stocks!"

Enron nearly fainted. It seems that this sister can only be used as a human kindling and saved on Mars.

Xiao Shan rubbed his sister's head: "you just have to be happy."

Bai Mei was really more and more happy.

Xiaoshan took a look at the oil trend chart and asked Enron softly, "how many positions are there now?"

"30%," Enron said.

"Buy boldly and reach 90% position on March 19," said Xiao Shan calmly.

Enron was shocked and asked, "now the price is rising very slowly. This kind of warehouse building cost is too concentrated and the risk is great?"

"Don't worry, there will be no more financial giants short except the oil giants of oil producing countries for hedging. Because the third Gulf War broke out on March 20," Xiao Shan said calmly.

Enron's eyes suddenly lit up. If the oil wells were destroyed, it would be strange that the oil price did not soar!