Chapter 423

Louisa continued:

You know, I learned a lot more from Ernst than from reading all the marketing books.

Do consumers need to be cultivated?

Not at all. Consumers need education.

Only by raising a commodity to the level of culture and even customs, you have religious fanaticism and devout believers.

When Ernst was fifty-eight, oh, that was 1938. Under Ernst's instructions, our family spent a huge amount of advertising money and began to build diamond culture.

At that time, it was only claimed that hard diamonds symbolized faithful love, and only diamonds were the engagement gifts accepted everywhere.

Through various means of overwhelming advertising, strengthen the connection between diamonds and beautiful love. In the wedding photo, the bride wore a beautiful wedding dress, a happy smile on her face, and the diamond ring in her hand blinded everyone.

This effect is obvious, but it still can't satisfy Ernst.

Finally, when Ernst was 70 years old, that is, in 1950, he put forward an advertising slogan that really made the Oppenheimer family take off, that is, a diamond lasts forever.

This is the most valuable sentence of this century.

The effect of advertising far exceeded our family's expectations.

Men all think that only bigger and more beautiful diamonds can express the strongest love. Men in love can do everything for women. The threshold of buying diamonds is much lower than that of dying.

Women think diamonds are necessary for courtship. You don't even want to buy diamonds. How can you say you love me? You think I'm interested in diamonds, I'm interested in you!

Since diamonds represent eternal love, selling them is the greatest blasphemy against sacred love. Unless you're against your ex husband, you rarely sell the diamond ring he gave you. And even if you sell it, you can only sell it to women, but will women take over? That's your love, not mine!

Because of this, although there are 500 million carats of diamonds mined continuously, the overall supply still exceeds the demand.

Prices soared.

Only De Beers, who is controlled by our family, can sell diamonds.

You think marketing can reach this height. I tell you, it's far from it. Ernst has studied women's psychology to the extreme. Women's psychology is contradictory to diamond, a luxury commodity.

On the one hand, they have a natural possessive desire for jewelry. On the other hand, they think that taking the initiative will bring a sense of guilt of conscience.

Therefore, our advertisement began to emphasize that the diamond ring should be combined with surprise.

A man silently bought a diamond ring and suddenly sent it out on a carefully arranged occasion, which can resolve women's contradictory psychology to the greatest extent. On the one hand, they have the extreme joy brought by the diamond ring, on the other hand, they maintain women's innocence.

Ernst's study of women like this is really unacceptable.

He often said: Thank God for creating diamonds and women at the same time.

But this is still not where I admire him most.

What I admire most is his persistence in love.

Do you know what he did?

When he was 53, he fell in love with his niece ina!

Oh, I forgot to tell you that Ernst also has a brother. Their own brother married a pair of sisters.

Ina is his brother's daughter-in-law and his nephew's daughter-in-law.

And Ernst's wife's niece.

Ernst knew that this matter could not be made public. Even if he was the controller of the family, the resistance was big enough to make him ashes. Therefore, without even confessing to ina, he launched a thunderbolt action to eliminate obstacles.

In September 1933, Ernst's nephew was killed in an accidental air crash. Ina became a widow as soon as she got married.

Within a few months, Mary, who had been with him for nearly 30 years, was diagnosed with a heart attack and left him.

A few days later, Mary's brother Leslie, general manager of Anglo American company, was diagnosed with pneumonia and died suddenly.

A few months later, Ernst's son Frank drowned.

Don't you understand?

I'll tell you why Frank married his widowed sister-in-law, ina.

Whoever stands in front of him, even his own son, is dead.

In such a short time, Ernst's family was almost halved. Then Ernst made the most surprising decision of his life. The day after his son was buried, the man of Jewish descent was baptized and converted to Christianity.

Don't you understand?

I tell you, Anna is Christian.

Do you understand women's heart? Let me tell you: women always open their hearts to people with similar experiences.

No one knows women better than Ernst.

He succeeded.

Ernst and his niece ina approached each other in spirit.

In June 1935, in the surprised eyes of the world, his niece became his wife.

The witnesses were ina's mother and Ernst's eldest son Harry.

Harry is my grandfather.

Louisa said this and suddenly asked, "will you do anything for the woman you love?"

Xiaoshan shrugged and said faintly, "yes, but I will never love other people's wives."

"Well, I believe you are a proud person. Have you done anything for the woman you love? Just let her go?" Louisa finally asked.

"I'll do it, but I don't have the ability now." Xiaoshan showed melancholy again, with a kind of helplessness.

Louisa was stunned for a moment. The answer surprised her. When he was in his reckless state, even the Oppenheimer family didn't take it seriously. What else could he not do?

As long as this woman is still on earth, he can directly hijack her back. What's difficult for him?

Unless this woman dies!

The idea suddenly came to Louisa.

She suddenly understood why the man was sad. Only when he died could he see his lover!

Louisa was suddenly excited, but she carefully concealed that if her happiness was based on the man's pain, it was obviously looking for death.

She immediately changed the subject and said, "by the way, why aren't you surprised about Ernst?"

"What's surprising? It's not unusual for him to do so. It's because you worship Ernst that I don't understand."

Louis sallow smiled shyly: "I think this is true love. I long for a man who can do anything for me."

"Ha ha." Xiao Shan didn't think where true love went. At Ernst's age and status, what woman hadn't seen? Who's crazy about a married woman? It's hard to say how much wealth, power and dissident factors are mixed here, but it's certain to like ina.

It's normal for such an owl who can build a diamond Empire to be full of wolves.

"May I ask your name?" Louisa said suddenly timidly. It seemed that I was still in pity. This request seemed very small. It was too cruel to be satisfied.

But Xiao Shan said frankly, "I can't tell you."

"Why? Are you afraid I'll take revenge on you?"

"No. I'm afraid your family will retaliate against my relatives."

"Then I won't tell my family."

"I can't trust you."

"I swear."

"Do you believe in the oath?"

"Don't you believe it?"

"Don't believe it. Those who can do it don't have to swear; I don't believe anyone who likes to swear."

Louisa suddenly smiled, "have you never taken an oath to the woman you like?"

"Of course. My promise is valid."

"You're so stupid. Women like to listen to vows."

"OK. When I see her again," Xiao Shan couldn't help looking up at her. He didn't see anything and took back his eyes sadly.

Louisa was once again sure that the man's lover was dead, otherwise what would the sky do?

She changed the subject again and said, "what's your favorite dish?"

Xiaoshan thought to herself that she must want to judge who I am by the dishes I like to eat. I have to mislead her.

"I like roast polar bears."

Louis Sutton was stunned and exclaimed, "are you from Siberia?"

Xiaoshan was instantly alert, narrowed his eyes and asked, "have you ever been to Siberia?"

"Oh, no, no, my brother has," Louisa explained quickly.

Xiao Shan was even more awe inspiring. Jonathan had to be careful. If he came to pick it up in person, he must be very careful.

Louisa asked carefully, "have you seen my brother?"

"Maybe. What's your brother doing?"

"He went to Siberia training camp and trained there for three years. You don't know, he just likes adventure."

Xiaoshan suddenly found himself suspicious.

Siberian training camp, a place dedicated to training black market boxers, was destroyed in 1998.

All the students in this training camp are under the age of 16 from all over the world, and they sign up voluntarily. The school system is three years, and they need to pay more than 40000 US dollars a year. If they don't have money, they can repay with the competition bonus after they learn.

The training in this training camp is extremely cruel.

From the first day, boxers have to face the choice of survival and death——

Complete 600 100 kg squats in two hours, kick off 30 inch stakes in four hours, fight with six wolf dogs with bare hands in a closed room, and fight with two coaches with sticks with bare hands.

The coach often sneaks into the Boxers' dormitory at night and beats them with a whip.

Later, the boxers developed a skill. As long as there was a slight noise, they would wake up and respond quickly.

Many people were killed and injured in training.

The dead and seriously injured are buried, and those who refuse training will be executed on the spot.

As long as one third of the people can survive.

The skills taught by the coaches are very simple. All training should aim at killing the opponent as quickly and as ruthlessly as possible.

After graduation, these students have amazing strength and perfect fighting Psychology - cold, calm and return to death.

The boxers who came out from here have lost the feelings of ordinary people. They are cruel and calm and do not give up any chance to kill their opponents.

In black markets around the world, boxers from Siberia are always frightening.