In his own micro released this group of pictures, with exaggerated character language and feelings, and the reality of the strong contrast, so as to attract the attention of netizens, this, is just the first step of Chen Ze marketing.
Next, is the key to the success of this marketing.
"Jing Ning, what do you think of this meager one?"
In Chen Ze's office, Chen Ze sits in front of the computer and asks Zhang Jingning.
Zhang Jingning looked at the tiny in the computer, with a bitter smile on her face: "how do you think of this tiny?"
"Hey, hey, just say what you want!" Chen Ze laughs, he looks a little proud.
"I estimate to want fire, this tiny too..." Zhang Jingning thought, then way.
"That's good!"
Chen Ze nodded, and then started to send the thin one.
******
The next morning, when many netizens, as usual, log in to their micro blog and swipe the screen, they suddenly found such a micro blog on the hot micro blog on the left.
"The instant when the noodles with incomparable tendons bite off, it seems that they are beating their teeth. They are drizzled with rich sauce and quickly stirred, which will give off the mellow and juicy taste of beef. The air dried vegetables seem to recover in an instant. Swallow into the chest of the moment, as if to feel a breath of pastoral life diffuse, I finally understand the true meaning of the existence of cooks and cuisine, that is, to bring people happiness
"I'll go. What kind of noodles is this? Look at the description. It's so delicious."
When we saw the thin one, we all swallowed a mouthful of saliva. After all, there are still many people who haven't had breakfast yet.
Many people who love food think that this is a meager description of which food. They just want to know what kind of noodles it is. As a result, when they brush down, the first comment that appears tells them the answer.
"It's very leisurely to have so many things to do with instant noodles."
This comment, it seems, was sent by the girl friend of this humble person.
"Instant noodles?"
When the netizens saw it, their eyes almost didn't fall out. "Eating instant noodles is as delicious as eating in the world. It's too exaggerated."
Instant noodles as fast-moving consumer goods, which Chinese netizens have not eaten, all know what it tastes like. It's OK to satisfy hunger. It's too much to say that it's delicious.
But this one is not only a delicacy, but also a unique one. This, really let see this meager netizen, one by one too surprised.
"As for it, isn't it just instant noodles?" This is what most netizens think.
Some like animation netizens, but to this meager, feel some familiar.
"This, this style, seems to be the style of the group of pictures that Chen Ze painted that day."
After some memories, a netizen finally remembered.
He hurriedly left a message under the micro blog, asking the micro blog owner whether the micro blog had something to do with Chen Ze's Micro blog that day. As a result, I got a positive reply from the tweeter: "it's true that I saw Chen Ze's group of pictures, so I came to learn to play."
"Sure enough." The netizen who found out this thought.
The conversation between them, however, attracted the attention of netizens. Chen zeben has been very popular on the Internet. Now he has something to do with this popular microblog. Everyone is asking about it one after another.
"What is related to Chen Ze? What is the relationship between this article and Chen Ze?"
"What does it matter? Who can answer me?"
"What does it have to do with Chen Ze to seek the inside story and the information?"
Netizens have left messages asking.
"As like as two peas of Chen Ze, he published the same picture." A netizen replied.
Many netizens, after getting the news, immediately ran to Chen Ze's thin one by one, looked up.
Mapo Tofu as like as two peas, I think it's just like eating what's delicious.
"The people of Siji pass by. Although Mapo Tofu is delicious, I've been eating it for more than 20 years. How come I've never tasted the power of the birth of the universe."
"This cartoon is quite interesting. Is it Chen Ze's new cartoon?"
"Why, I've never seen this cartoon before. Is it your new cartoon?"After watching Chen zefa's group of pictures, many netizens left messages one after another. Everyone is very interested in this group of pictures. I want to know what kind of cartoon it is?
Eat Mapo Tofu are described as such a cartoon, they are very interested.
"This group of pictures is a fragment of my new cartoon. My new cartoon, will be a food cartoon, the name will be called "Chinese little master." Chen Ze sent another tweet, explaining to netizens and fans that he also told them about his comics.
"What, is it really a new cartoon of the great God《 "Little master of China"
"That's great. There's a new cartoon" little master of China. "
"Clap, clap, clap, clap, clap, clap, clap, clap, clap, clap, clap, clap, clap, clap, clap, clap, clap, clap, clap, clap, clap
"Originally, I was not interested in Chen Ze's comics, but I'm going to have a look at this little master of China. I'm really interested in your description."
As soon as Chen Ze's tweet came out, it immediately got the support of his fans, and everyone left a message to express his happy mood.
Of course, what's more, it has attracted many people who were not interested in Chen Ze's comics. We all want to see what kind of food comics Mapo Tofu can be if it's described like this, and it can also shine.
In this way, in just one hour, Chen Ze's tweet, plus the tweet that he released pictures, also rushed to the hotspot of tweet.
The term "little master of China" soon became a hot news topic.
The news that Chen Ze wanted to open a new cartoon spread all over the Internet immediately.
Chen Ze looked at the microblog, the news that he opened a new comic, as well as his own microblog, was pushed to the hot spot of the home page. In the heart quite happy: "this marketing, looks like success."
Yes, it is different from the previous news about Chen Ze which passively rushed to the front page of the micro blog. This time, it is the result of Chen Ze's active marketing planning.
The article about instant noodles that netizens saw in the morning was actually made by Chen Zekai. He is the use of the people's impression of instant noodles, and the description of the micro gap, so that netizens have a sense of absurdity, the micro to the top of the home page hot.
Then use this micro blog to lead out the micro blog that Chen Zexian sent himself, and finally let countless netizens know the news of opening a new comic.
In fact, this marketing plan came to Chen Ze's mind when he saw the Internet two days ago and had a lively discussion about whether tofu is sweet or salty.
The daily life of netizens is too boring, so a seemingly ordinary little thing on the Internet can cause their discussion.
In addition, Chen Ze reminds us of the past years' Tucao of the Chinese small family, those who make complaints about the luminescence and exaggerated description, is this not the factor that can arouse netizens' interest?
So Chen Ze has come up with such a marketing plan, and wants to make a small investment in exchange for the largest income. Now looking at the heated discussion on his new cartoon on the Internet, Chen Ze thinks that the effect of this marketing is even better than he imagined.
And it seems that compared with the past, Lin Lan spent more money on publicity, TV programs and advertising in various channels.
Lin Lan looked at the discussion on the Internet and really admired Chen Ze. It's so simple to do such a good publicity for the new cartoon. It's really amazing.
She also just learned about Chen Ze's whole process. With such a few simple steps, she played a role that she usually had to spend a lot of money.
At this time, Lin Lan felt that if Chen Ze was not such a talented cartoonist, he would be invited to be the marketing director of his magazine.
In fact, the role of Chen Ze's marketing is far beyond Lin Lan's imagination. Even Chen Ze himself did not expect that this would happen next.