Chapter 53

Zhang Ke was sitting at the conference table seriously. Liu Minghui and they had no doubt about his age. Ye Xiaotong looked at him from time to time and still looked tender.

The marketing meeting first summarizes the three-day advertising and the cooperation intentions reached as of yesterday. Although there are nearly two hours before normal working hours, when we enter the conference room, we still hear the continuous start of the telephone answering machine outside.

An exciting start can boost morale.

Before, Liu Minghui, Zhou Yiping, Yang Yun and Jiang Wei had a little doubt about the office asking them to pay the work deposit, so they were completely relieved now.

Zhang Ke went back to 1994 and clearly understood the characteristics of the development of the digital mobile phone market in various periods in the next 14 years. Shengxin company is still in the stage of exploring the embryonic stage of the digital mobile phone market.

Zhang Ke squints at Ye Xiaotong and sits aside with her breast in her arms. He wants to mention something about her and doesn't hide it. Anyway, there are many marketing talents in large companies, and he will soon understand the market characteristics of this stage: "Our advertisement in Haizhou Daily has a preemptive effect. Yesterday, more than 600000 funds reached the intention of cooperation. Today, all of you here can certainly tell the consultant that we are Ericsson's agent in Haizhou. Miss ye can help me testify this... This is a good momentum, but we should be soberly aware that Ericsson is currently in the market The gh388 launched is only an English machine, and many of the people who became rich in the early days of Haizhou city are illiterate and semi illiterate. So it's not to look down on them. They are powerful people who can make money, but they are the most potential customers in the digital mobile phone market, which will limit the promotion of gh388. Fortunately, the use of gh388 is not complex, but the accompanying operating instructions But it is not concise and clear, and the translation into Chinese is not up to standard. I reorganized a copy, and miss Ye helped to review it. If we can, we will make a booklet and give it as a gift... " Let Xu Si hand Ye Xiaotong the operating instructions for gh388 that he took the time to write these days. Zhang Ke doesn't have a prototype of gh388 in hand. The operating materials are the original English version collected by Xie Wanqing and translated into Chinese. Of course, they directly adopt the mobile phone terminology gradually standardized after 1997, which is definitely easier to understand and standardized than Ericsson's first Chinese operating instructions.

Ye Xiaotong's understanding of digital communication is much deeper than that of Xu Si, Liu Minghui and others who have just entered the industry. She can also better understand the professional level of Zhang Ke's simplified operation instructions.

Zhang Ke squinted at Ye Xiaotong and flipped the manuscript in surprise. His ruddy lips were slightly open and his breath was slightly panting. He must be frightened and thought: small sample, let you see what is technical work!

Zhang Ke pretended not to see ye Xiaotong's surprise and said, "Miss ye, what better advice?"

Ye Xiaotong dodged in her eyes. It was the first time that someone made her dare not look directly at her. She turned it over. She really couldn't put forward any opinions. It was a little embarrassing for Zhang Ke to put it there.

Xu Si hid his beautiful eyes behind the black framed tortoise shell glasses with a smile and said, "we are not in a hurry to discuss the operation instructions. Our work has a good beginning. Shengxin company is also very straightforward to grant us the agency right. How to further develop the market is the next topic of the meeting."

Zhang Ke temporarily let Ye Xiaotong go and took his eyes back: "There are many people who are interested in cooperation, but we need to carefully screen them. Agents at the regional level have the responsibility of directly developing the market, not just supplying goods to sellers. For the newly opened market, if you want to succeed, you must find the first batch of dealers. I ask you to investigate the business background of consultants these days and really express your strong will 40% of the consultants are related to the operation and sales of pagers. First of all, they are people in the communication industry and are sensitive to industry opportunities. More importantly, they seize our most important potential customers. A mobile phone is expensive. In this era, it is still a luxury and relatively cheap pager. It is a temporary substitute for mobile phones, of course Pagers are not so cheap. Pager users have to upgrade their communication tools. There are only two options: big brother and digital mobile phone. Pager operators and sellers have the resources of these customer groups, which is also the focus of our recent market promotion... "

Hearing this, ye Xiaotong took out a paper and pen from her handbag. Zhang Ke looked at her in surprise. She just lifted the tip of her hair behind her ears. There was no embarrassment.

Ye Xiaotong's actions made Xu Si, Zhou Yiping and Liu Minghui more confident. Obviously, Zhang Ke's accurate analysis of the market forced the general representative's marketing manager to pay attention to it.

The rise of Zhang Ke's theory describes the ideas carefully considered these days: "It is true that the market development ability of terminal dealers is relatively weak. Generally, they can only maintain a fixed customer base. As a successful marketing personnel, we don't just find dealers. Marketing personnel should help dealers find new markets, so as to quickly open the market, increase the ease of the market and speed up the flow of goods. Digital machines realize the separation of machines and cards, Mobile card resources are firmly controlled by the postal system. This situation may not change for several years today... "

When the digital network was just opened, mobile phone numbers were issued by local post offices, followed by telecom bureaus and the predecessor of telecom companies. Of course, there is no need to mention this.

"... post offices at all levels form a perfect purchase and sales system. Motorola occupies this resource to occupy such a high share in the communication market. How to share this resource is the key to developing the market. First, we should ensure that dealers can easily help end users solve the problem of mobile phone numbers. If we choose paging at the beginning As our distributors, the operating distributors of mobile phones can basically solve such problems in many aspects. They should have certain contacts in the communication industry, and we should also ensure that other newly added distributors also have this ability... "

In fact, the establishment of the General Administration of Posts and telecommunications in 1995 did not become a problem after the separation of Posts and telecommunications, but there were some constraints on the initial stage of the digital mobile phone market.

"... of course, there are more direct ideas. Some dealers must have known this, but I want you to tell the following dealers that the post office is not monolithic. As long as they have the ability to put the counter in the hall of the post office, they can share the resources of the post office..."

From Zhang Ke's words, the development of Haizhou mobile phone market did not take a detour. Directly entering the rental counters in local post office halls has become the key to the early development of the digital mobile phone market. In Haizhou, Ericsson had a close fight with Motorola from the beginning.

Zhang Ke is not worried about the outcome of the hand-to-hand battle at all, because Ericsson launched the Chinese digital mobile phone in 1995, while Motorola delayed it for a year. He is not afraid that Motorola will use its upper wrist to block this channel. Ericsson's headquarters in China will also conduct high-level public relations. Not to mention, it will not be a big problem to pry open the blockade of the postal system only in Haizhou city, Let sister Wanqing come forward and hint that it can be solved.

Throughout the meeting, Zhang Ke talked for a long time until the college students who worked in the office came to work. At this time, a group of people attracted by advertising had stood at the door of the office.

Jiang Wei and Yang Yun received the visitors according to the established working procedures, while Zhang Ke and ye Xiaotong discussed the specific terms of the special agency contract in Xu Si's manager's office.

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