Chapter 122

Liu Minghui had returned to Haizhou from Anhui. The next day, Zhang Ke remembered and asked him, "is your girlfriend a graduate student of Li Mingxue at Haizhou university?" only then did he know that coco Shaw was indeed Liu Minghui's girlfriend. Coco Xiao is one term higher than Liu Minghui in school.

Liu Minghui went straight out to work after graduating from university. Coco Xiao continued to study as a graduate student. In 1994, graduate students still belonged to the group of senior intellectuals in China.

Judging from Xiao Wen's performance yesterday, she still belongs to the kind of person who has both knowledge and brains, but she has been pulled over by the shell company controlled by the municipal government.

Zhang Ke didn't ask in detail. Liu Minghui only knew that he was responsible for Jinhu. Only Xu Si and Jiang Wei knew the equity relationship behind Jinhu. Zhang Ke doesn't know whether Jiang Wei disclosed it to song Peiming. From Song Peiming's previous words, he doesn't seem to know. Even if Liu Minghui and Xiao Wen find something together, there's no need to be surprised.

After Jiang Wei arrived in Shenzhen, she transferred to Hong Kong. It will be two days before she can return to Haizhou. Liu Minghui has gained a lot from Anhui. Ding Huai, deputy chief engineer of the Technology Department of Wanyan Electronic System Co., Ltd., arrived in Haizhou with him.

I'm afraid all market research reports can't bring a person who is familiar with DVD player technology and market conditions.

Zhang Ke's treatment of the final exam can only be said in a hurry. Because his mother will tell him every day of the exam, Zhang Ke is not absent from the exam, but his mind is not above it. As soon as he finishes the exam every day, he rushes back to the company to understand the details of Wanyan company and the current DVD player market.

The production technology of DVD player has been semi open. As a public technology, it has lost the possibility of applying for patent protection. Even if Wanyan company applies for a patent at this time, at least dozens of companies have enough evidence to prove that they mastered this technology before Wanyan company registered the patent.

The production technology of DVD player is no longer unique to Wanyan company, but so far, only Wanyan company has launched the first DVD player to the market. If Zhang Ke wants to master the production technology of DVD player as soon as possible, it is the most direct way to recruit technicians from Wanyan group.

Ding Huai is 35 years old. Before the establishment of Wanyan company in 1993, he worked as an associate researcher in Anhui Institute of electronic science. After Jiang wanmeng and sun Yansheng manufactured the first VCD, they invested to establish Wanyan Electronic System Co., Ltd. in Hefei, Anhui Province. Ding ashamed entered the Technology Department of Wanyan company and participated in a series of software and hardware development of VCD player in the later stage. In addition to Ding Huai, several former colleagues of the Electronics Institute who had worked with him in Wanyan company were moved by the high salary reported by Liu Minghui. Ding ashamed was responsible for formal contact with Jinhu on behalf of them.

VCD DVD player is a brand-new audio-visual product. In 1993, Wanyan company faced the problem of developing software and hardware together. In the early stage, it spent US $17 million to build Wanyan Electronic System Co., Ltd., of which hundreds of millions of R & D funds were spent. According to Ding Huai, Wanyan company also invested 20 million in advertising in 1994.

Only then did Zhang Ke know why Wanyan company declined without suspense. Hundreds of millions of R & D funds have been invested to develop products, but they have not applied for patents in time and monopolized the technology. Other manufacturers can obtain a complete set of mature production technology at a very small cost.

In the early product cost, Wanyan company suffered a big loss; The next failure was to spend 20 million on advertising in 1994.

Until 1995, the DVD player market was still in the cultivation stage. Before the emergence of a large number of pirated DVDs, the market capacity of DVD players was very limited, and no amount of advertising expenses would have the expected effect.

Advertising is a business activity that needs continuous investment. Once interrupted, advertising will become ineffective with the extension of time.

If the 20 million advertising budget is delayed to the second half of 1995, it may bring Wanyan back to life.

Zhang Ke understands why Ding Huai left Wanyan company.

Wan Yan invested hundreds of millions of research funds and 20 million advertising expenses in the early stage. So far, there are not more than 20000 DVD players sold. With the price of each DVD player as high as 4000 yuan, it is difficult for WAN Yan to recover the cost, let alone make any profit.

Wanyan funds are out of touch!

Wanyan spent all its money on the eve of the launch of the DVD player market and fell into a crisis of survival.

We learned from Ding Huai that Mr. Jiang wanmeng, the creator of Wanyan, is now raising funds everywhere to expand the production base of DVD players.

At present, the annual output of Wanyan company is only tens of thousands of units. Although it occupied 100% of the DVD player market in 1994, when the manufacturers of DVD mechanisms such as aido, Jinzheng and Xinke rose in 1995 and 1996, the production capacity of tens of thousands of units per year can not even be seen in the market ranking, let alone recover investment and get rich.

Wan Yan had to continue to raise funds to expand production capacity. When the DVD player market suddenly broke out in 1995 and 1996, Wan Yan took the opportunity to seize the market on a large scale.

Will Wanyan successfully raise funds? Obviously not, otherwise Wanyan would not be a forgotten brand.

Before the emergence of a large number of pirated DVDs, the dismal market of DVD players and the dismal operation of Wanyan have made investors lose confidence. The most important point is that the introduction of a complete set of DVD player production technology does not even require a million yuan. However, investing in Wanyan has to share the cost of hundreds of millions of Yuan invested in R & D in the early stage of Wanyan company. Which investor would be foolish enough to do this cost reduction business?

Even if Zhang Ke has two hundred million yuan in his hand, he will start a new stove. It is impossible to invest in Wanyan company. It is cost-effective to buy Wanyan at a very small price, but the founders of Wanyan such as Jiang wanmeng and sun Yanshi probably won't give in at this time.

On the day Zhang Ke finished the exam, Jiang Wei and another staff member of the planning department also returned to Haizhou from the south. They brought a key message that pirated videos have appeared in Shenzhen, Hong Kong and other places.

Zhang Ke doesn't know if anyone else clearly sees the opportunity of the disc player market at this time, but he knows that the conditions for the outbreak of the disc player market have been met. The reason why it can not break out at the moment is not due to other factors, but because the current domestic production capacity is only tens of thousands of units of Wanyan company. The DVD player market is severely limited by the source of discs. Similarly, the narrow DVD player market also limits the development of the pirated DVD market.

After synthesizing the information from several aspects, Zhang Ke decided to launch the DVD player project immediately. After all, he didn't know how long it would take to develop the first prototype.

Zhang Ke's sudden decision surprised everyone, and Zhang Ke explained to them: "it's much better to watch pirated CDs with VCDs than LD!"

What kind of explanation is that?

In the Incomplete Market Research Report, even if the market prospect of DVD player is not so pessimistic, the projects of Xinguang paper mill and catering Plaza involved in Jinhu are in full swing. At this time, a new project is suddenly to be launched, which is incomprehensible to others.

Xie Wanqing is still excited about the scheme put forward by Zhang Ke at Tang Xueqian's last banquet. This huge scheme aims at the whole paper industry in Haizhou city. It is expected to integrate most valuable paper mills in Haizhou city in three to five years and prepare to build a large paper group.

After that, Xie Wanqing discussed the possibility of implementing the scheme with Zhang Ke and Zhou you in detail. He planned to spend the first two months of the most difficult time in Xinguang paper mill, let Zhou you leave Haitai trade and enter Jinhu to assist Zhang Ke in the implementation of this scheme. He will be responsible for preparing Jinhu's own marketing team and establishing a dealer and channel system outside Haitai trade.

She also plans to put the main assets of Haiyu company into Jinhu, especially the business of raw material pulp procurement into Jinhu. In this way, Jinhu has all links including raw material procurement, production and sales to complete the construction of the skeleton, and will have great advantages in raw material procurement and sales.

At this time, Zhang Ke suddenly said that his interest had shifted, which was really crazy.

Fortunately, Xie Wanqing's trust in Zhang Ke is almost instinctive. In addition to Zhang Ke's performance of similar genius in business in the past six months, what's more important is that the moment Zhang Ke broke into her mind gives her an indelible impression. Even if Zhang Ke suddenly stops the previous plan, Xie Wanqing will not find it difficult to accept, but will only feel some regret.

In Zhang Ke's modern office, she asked Zhang Ke, "do you want to further develop the Jinhu model you said?"

Zhang Ke answered her, "of course. I used to carry your flag and cheat. Sister Wanqing traveled around with me. I just unloaded the burden to you. Xu Si is still your assistant. I'm afraid I can't hold it. I'm going to reveal my stuffing..."

Xie Wanqing doesn't know how Zhang Ke feels about Xu Si. People who know Zhang Ke well won't simply treat him as a teenager who will be 17 years old. Ding Xiangshan case has been officially heard in Xixia district court, the provincial capital. Although the news of the trial will not be announced in Haizhou, those people in Haizhou will undoubtedly pay more sensitive attention to the people involved.

Xie Wanqing has long wanted to temporarily transfer Xu Si to be his assistant, which can not only help Xu Si avoid some unnecessary troubles, but also worry about the intimate relationship between Zhang Ke and Xu Si. In case Zhang Zhixing or Tang Xueqian inadvertently know, who knows how bad the consequences will be?

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