Chapter 140

The winter vacation ended on the 16th of the first month. On February 16th, 1995, Ding Huai and the five technical engineers he brought out from Wanyan successfully assembled the first prototype by using the components purchased from different suppliers.

That morning, Zhang Ke went to the classroom and showed his face, indicating that he had not forgotten that he was a student of Haizhou No. 1 middle school, and then took a bus to Yilong town.

There is no finalized casing, and all the components are fixed on the plastic plate. Last summer, Zhang Ke must have thought that the DVD player was smashed on the ground and just picked up the parts on the table.

Zhang Ke took a CD and asked Ding Huai carefully, "this guy is ugly. Can you let him out?"

"It should be possible. There are some problems with the quality of this kind of memory imported from Taiwan. It takes 5 seconds to start up before the image appears. Fortunately, it's just a soft fault..."

Looking at Ding Huai reaching out to touch the switch, Zhang Ke was nervous. After all, technology was not his specialty. It was inevitable that he was a little nervous. Looking at a bright light in the middle of the TV screen, it didn't flash, and then there was a black screen for 5 seconds.

It took a long time for 5 seconds. When Zhang Ke thought that the screen could no longer flash images, the bottom color of the screen was changed to blue, and the four white words "sound electronics" were printed in the middle, followed by the fox title animation familiar to Zhang Ke.

"What film is this?" Zhang Ke sighed with relief and turned back to ask what film was stuffed into the disc warehouse.

Ding Huai looks at Su Jindong. Su Jindong stalls. Several engineers are also at a loss. They don't pay attention to the title of the film at all, although they have experimented with it many times.

"The triangle debt of Shengda electronics factory was very serious. We contacted many suppliers who had cooperative relations before, and all refused to provide accessories. Otherwise, even if the whole casing comes out temporarily, it is much better than now."

Zhang Ke said, "we can't let these things delay the progress. We take cash to order. They should have no opinion. Now that you are the director of Shengda electronics factory, I can't help but give you financial rights. For the cost below 20000 yuan, you can withdraw it directly from Jiang Wei and say hello to me afterwards." Zhang Ke's decision made Liu Minghui envy, Obviously, Su Jindong won Zhang Ke's trust less than ten days after he came to Haizhou. Although he knew it was to promote the research and development progress, he was somewhat disappointed. Even if he wanted to use a large amount of money temporarily, he couldn't contact Zhang Ke for a moment, so he had to discuss with Jiang Wei first.

Zhang Ke scratched his head and said, "the reputation of Shengda electronics is not very good. Shall we consider changing it? And the brand of 'Shengda' is not suitable for DVD players, so we should change it..."

Liu Minghui said: "the product brand should be consistent with the factory name, and the advertising investment can get twice the result with half the effort."

"Is' Yingda 'OK," said Ding Huai. "' Shengda 'refers to the stereo and' Yingda 'refers to the DVD player. I think the name' Yingda 'is very good."

Zhang Ke shook his head with a smile and said, "the brand should be more inclusive. We can't make other products or change names in the future. I decided to use the name of 'IDA'..."

"Aida?" Su Jindong chewed and said, "yes, it's called Aida. When the product is finalized, it might as well be called Yingda series..."

Liu Minghui is naturally responsible for the registration of Aida Electronics Co., Ltd. by Shengda electronics factory. Facing the products in the terminal market, setting the brand name is the first step of the whole image identification system project, and the establishment of a perfect image identification system is the first step of the whole marketing planning. Ding Huai, Su Jindong and Liu Minghui perform their respective duties, Zhang Ke himself is not relaxed.

The assembly of the prototype is very simple, which is still far from the real prototype. The main technical development is to write the system control software.

As Wanyan company adopts the earliest finalized decoding chip of c-cube company, the low integration of this chip means that the manufacturing cost is high and the quality is not stable enough. Zhang Ke requires Ding Huai to develop a prototype based on the second generation chip of c-cube, but Zhang Ke believes that Ding Huai's work experience in Wanyan can facilitate them to develop the system control software of the new generation decoding board very quickly.

Zhang Ke couldn't help sighing that Wanyan company really didn't have any awareness of maintaining its own technical advantages. If Ding Huai and them wanted to resign from him, Zhang Ke Ning could pay extra fees and prevent them from entering the DVD player manufacturing industry again, so as to prevent competitors from poaching people from him.

For the development of system control software, Zhang Ke and Ding Huai stressed the need to strengthen the error correction function of the DVD player. At present, they can't see it. When a large number of pirated CDs made of rough and rotten materials fill the domestic audio-visual market next year, they can reflect the benefits of the error correction function.

Taking over Shengda electronics factory, before the prototype DVD player was developed, it was impossible for 60 or 70 workers to sleep at home. Although the tape recorder originally produced by Shengda electronics factory was unknown and belonged to the sunset industry, it could still make a certain profit in the mid-1990s, Zhang Ke hopes that Su Jindong will make good use of this time to clean up the production management of Shengda electronics factory. The good and poor level of production management is directly related to the quality of products.

Although Philips set up a factory in China as early as 1994 to prepare for the production base of DVD player movement, it is certain that they did not expect that the DVD player market would rise explosively in the second half of 1995. Their supply of movement is likely to lag behind.

Maybe we'll have to compete with other VCD manufacturers in China.

When international manufacturers such as Philips and c-cube choose partners, they will certainly support promising downstream enterprises, which is in the best interests of these foreign manufacturers.

In addition, Su Jindong is also responsible for finding and selecting supporting manufacturers providing main auxiliary materials and accessories.

Zhang Ke needs to formulate a complete market strategy plan. Some basic work, such as market research, can be carried out by the employees of the strategy and Creation Department of Jinhu project, but Zhang Ke doesn't expect someone to share much for him, including industrial prospect analysis, enterprise strategy analysis, brand construction and so on.

Back in 1994, although Zhang Ke had a certain understanding of the development context of this year's more than ten years in China, and knew the ups and downs of DVD players, he was very vague about the details of this industry. Zhang Ke reflected that he needed to supplement too much knowledge.

Zhang Ke asks an engineer to give him technical literacy every night, and he doesn't understand some basic technologies until the end of February. It's not easy for him to come from liberal arts and understand some basic skills. At least he has no difficulty in reading English materials. Time is very tight, and Zhang Ke can't worry too much. He directly brings the relevant English materials to the classroom.

Tang Jing didn't spend the whole winter vacation with Zhang Ke. At the beginning, she still had some opinions. However, seeing Zhang Ke's single-minded study of digital compressed video technology, which was completely beyond her cognitive range, Tang Jing became very curious. After reading Zhang Ke's English materials for two hours, she gave up and became very interested in the computer in Zhang Ke's room; Zhang Ke's job is to teach Tang Jing how to use computers.

Zhang Ke didn't fully expect the busy time during this period. Although he had a short contact with Ding Huai and Su Jindong, he knew they were dedicated people and had enough ability to cope with the situation. However, Ding Huai and Su Jindong worked day and night in their factory programming, designing circuit boards, doing experiments and cleaning production, Zhang Ke naturally couldn't sleep in his room. It's true to give the following people room to play. The key is to be able to master the situation. Even if he has time to accompany Tang Jing until 10 p.m., he still has to go to the factory to have a look.

Until the end of February, Su Jindong saw a news in a recent English professional magazine that TI company gave up the research and development of VCD chip.

Zhang Ke was a little surprised when he saw the magazine brought by Su Jindong. He didn't realize that there were companies carrying out R & D work outside c-cube company, let alone TI company would give up halfway. Ti, known as Texas Instruments, is the world's leading semiconductor supplier of digital signal processing and analog technology. It is known as the semiconductor engine promoting the continuous development of the network era.

Even if Zhang Ke had never been involved in the semiconductor industry before, he was like a thunderclap to TI company. TI company will never give up the research and development of VCD chips because of the problem of capital or technical level. The only possibility is that they misjudged the market.

Why can c-cube sell HK $1000 per decoding chip costing only HK $30? Because in 1996 and 1997, they monopolized the supply of decoding chips, so that they can plunder huge profits of more than US $1 billion from the domestic DVD player market every year.

Zhang Ke will never miss the opportunity to change this deplorable situation. He asked Ding Huai to draw out two engineers to immediately collect ti's data on the research and development of decoding chips and the contact list of people who can affect ti's research and development decisions.

Since they are most likely to give up their wrong decision to continue to develop VCD chips due to their wrong judgment on the market prospect, Zhang Ke feels that they can be persuaded to restart the research and development of VCD chips, which may completely change the biological chain of the DVD player industry!

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