Chapter 148

Since ye Jianbin mentioned Xie Jiannan and DanJin company founded by Xie Jiannan, in the next topic, it is inevitable to talk about the health care products industry which is in a hot frenzy.

The rise of the health care products market in the 1990s began with Guangdong Sun God and Liaoning Feilong. The market model of Feilong Yansheng Baobao liquid achieved the greatest success in the 1990s. Feilong group did not build factories or buy assets, but adhered to the marketing cycle strategy of "advertising, market and benefit", pushing Feilong group to the leading position in the health care products industry. Later, Giant, Sanzhu and Heart K all imitate the practice of flying dragon to varying degrees and plunder huge wealth by using false and exaggerated advertisements. DanJin biological health products company, founded by Xie Jiannan with Xie family fund, is only one of this stream.

1995 and 1996 were the peak of this frenzy.

However, most of the huge profits plundered by this model have been swallowed up by the huge marketing network. When the Sanzhu group was the most bloated, there were 150000 salespeople directly under the group. The sales of Sanzhu group reached 8 billion in 1996. It would take at least half of the sales (4 billion) to maintain this sales network normally. However, in China in the 1990s, the management level of no private company could effectively maintain this sales network. In 1996, three strains fell due to an accidental news event; In 1996, Feilong group failed because it owed 200 million advertising funds and 80 million raw material funds; The giant group ended up with a financial crisis due to 40 million Louhua debts, which led to the collapse of the whole group. Shi Yuzhu struggled with huge debts.

Zhang Ke joined Longyu trading group and had the opportunity to study MBA. In the first half of the year, he analyzed the failed, hard hit and troubled companies. The health care products industry in the 1990s was a necessary lesson, and Xie Jiannan's DanJin oral liquid was also one of the classic cases.

Xie Jiannan was influenced by the Xie family tradition in business since childhood. His management quality is stronger than that of other reckless entrepreneurs, but it doesn't mean that he can be more successful. Similar to other entrepreneurs in the health care industry, Xie Jiannan was very keen on the market in the early stage, but he was negligent in management. Although DanJin oral liquid achieved market success, it was not optimistic about its profitability. This is probably one of Xie Jiannan's original intentions to leave DanJin company to Chint Group for further study abroad alone.

Xie Jiannan was reborn and returned to China. Only then did he really become one of the important figures in the East China Sea business community.

Ye Jianbin was originally very interested in health care products. Acting as Ericsson's agent has achieved great success. Sheng Xin will not be satisfied with the current situation and stand still. In addition to stabilizing the communication market in East China, he began to consider involving other fields. However, according to Zhang Ke's analysis, he knows that it is not the best time to enter the health care products industry at this time.

In 1992, when the health care products market was just launched, we can squeeze in and make a profit. Zhang Ke has no confidence in maintaining such a complex marketing network, but it doesn't matter if he is a little more strict in profit control. After making enough money, it doesn't matter if the marketing network collapses.

But now it's 1995, when the health care products market is crazy. In the next year, the state will rectify the health care products market, and the health care products market will shrink sharply. At this time, if you squeeze in again, you need strong technical, capital and management resources to succeed, and Shengxin also has many shortcomings.

However, ye Jianbin and others are caught in the frenzy brought by the magic of market strategy. They just think that the time for the health care industry is no longer, and they have not seen the bloody scene that the health care market will appear in the next two years, so the reflection on the market is naturally insufficient.

Zhang Ke smiled. In two years, not to mention the health products industry, the violence and blood of the DVD player industry can also make them recognize the courage and ferocity of the market. At this time, dogmas such as "no good product, no good marketing strategy" and "no profit can never be made without good management" may not resonate with them. Since it shows the identity of high school students, I'm afraid it's not suitable to teach others with dogmatism.

Ye Jianbin, ye Xiaotong, Shao Xinwen and others have seen Zhang Ke's amazing market planning ability. At this time, facing his identity as a high school student, they can only take the business genius from me to explain. Although there is a great shock, it is not unacceptable to accept the reality. The question of whether to worship teachers or not did not get entangled.

Of course, ye Jianbin will never give up pursuing new opportunities. He heard that Zhang Ke had no time to pay attention to the credit sales of Ericsson 398 in East China. Even though Jinhu was in the process of major adjustment, he also had time to pay attention. He thought that Zhang Ke would probably not focus on his high school career, and was very interested in the "other things" mentioned by Zhang Ke.

Although Xie Wanqing's office was delayed for a long time, it was still a long time before dinner. Zhang Ke simply decided to pull Ye Jianbin and his party to visit Aida electronics factory.

Travel around with Ye Jianbin, ye Xiaotong and Shao Xinwen. They go downstairs first. Zhang Ke goes to find Xu Si.

Zhang Ke even walked into the new Haitong building a few times during this period, and there was no chance to be alone with Xu Si. Zhang Ke stopped Xu Si in Jiang Wei's office: "go to Aida electronics and have a look?"

Xu Si patted on the forehead, afraid that Jiang Wei on one side would see something unusual. He said with a guilty heart: "if it weren't for the people who accompany Sheng Xin, sister Wanqing and President Zhou couldn't stop..."

Jiang Wei complained, "the finances of the three companies are piled on me. Capitalists have never seen you exploit people so much!"

Yuexiu's financial problems are simpler. Anyway, it is a shell company, and the future funds are directly transferred to the account of IDA electronics for management. However, Jiang Wei has a headache about the financial problems of Jinhu and Ida electronics.

Seeing that Xu Si didn't want to follow ADA electronics, Zhang Ke smiled apologetically and bowed out of Jiang Wei's office.

Watching Zhang Ke leave, Jiang Wei sighed and said to Xu Si, "he's very considerate of you."

Jiang Wei didn't mean to say that. Xu Si's heart was empty and her beautiful face was flushed.

As soon as Zhang Ke and others left, song Peiming came after them. The catering square was scheduled to be officially open for business these days. Billboards were erected on Qianmen Street, but so were others. On the side of Jinhu, song Peiming had to go there in person as long as he could spare time. It was said that Xie Wanqing, Zhang Ke and others had just left the company, and he didn't stop at Jinhu. He hurried downstairs and chased them.

Chen Xinsheng's trip to Haizhou is also grievance. Think about ti China's president, who has mastered billions of market shares in the domestic electronics industry, he made a silent trip to Haizhou and left Haizhou silently. Not to mention that the local officials received him personally, there was no news about the middle seam in Haizhou daily.

Zhang Ke naturally knows how cruel the DVD player market will become after the sudden outbreak. As long as there is no other interference, Xinke, Jinzheng, aido and Wanlida will suddenly rise in the DVD player industry in the future. It's better to cover the bottom card. Even Liu Minghui only knows that Aida electronics has cooperation with Ti, but the specific contents of the agreement with Ti, Only Zhang Ke, Ding Huai and Su Jindong know.

Zhang Ke also plans to register an agent company in Hong Kong. The decoding chip was destined to be imported from Hong Kong a few years ago. Zhang Ke hopes that the profit difference between the agreed price of the decoding chip and the market price will be intercepted by the Hong Kong agent company. At that time, no one can find any flaws in the tax and finance of IDA electronics.

Aida electronics, the only factory in the west of Yilong Town, had the impression that it was too small. It took less than a quarter of an hour to turn around the factory.

Su Jindong and Ding Huai are energetic. They don't have as many chores as Zhang Ke. Ding Huai met Ye Jianbin and left. For him, every minute counts. In addition, he is not interested in production and market.

"Are you going to the DVD player?" Ye Jianbin asked Zhang Ke.

The market in Donghai province doesn't ask for Haitai, so it's natural to ask Sheng Xin. Zhang Ke doesn't hide from him: "small factory, I'll ask President ye to take care of it in the future."

Sheng Xin's channels cover East China. Ye Jianbin is also clear about the emerging signs of the DVD player market: "Guangzhou and Shenzhen are very lively. It is said that they can replace video recorders. The sales of video recorders last year was almost one million. I think it is very promising to share such a large market with video recorders. Sheng Xin has an agent for video recorders. When will you produce products, and Sheng Xin will help you do the market..."

Ye Jianbin asked the marketing department to conduct a survey. The marketing department predicted that the market capacity would reach 500000 units in two to three years. Compared with the current quotation of DVD players sold by Wanyan, the market scale reached about 2 billion, which is already a very good market.

Deducting the monopoly profits of core components, the cost of VCR is only one quarter of that of VCR. Of course, the most critical determinant of the early market is the film source. The day when the VCR market really rises is when the VCR market collapses.

"I think Sheng Xin would better give up the business of video recorder..." Zhang Ke smiled and didn't explain much. There was no need to explain. In three or four months, ye Jianbin could see the changes.

Zhang Ke doesn't want to pull Shengxin to invest in Aida electronics. His enthusiasm for describing the market prospect is naturally not as high as when he treated Chen Xinsheng. At dinner, he pulls Ye Jianbin to the famous Xiaojiang fish restaurant in Yilong town to eat Xiaojiang characteristic aquatic products.

{thank you for your support. Your support is our greatest motivation}