Chapter 175

Zhang Ke didn't expect that ye Zufan would take the initiative to talk about the DVD player. He sat down on the stone bench and didn't hurry to speak. He looked at Ye Jianbin and sat down. Then he said calmly: "the factory is ready for production. Before, he had an agreement with Hongbo advertising company on the production of advertising films. This time, he will stay in the province for a few days..."

Ye Jianbin smiled and said, "Ke Shao personally supervised the production, and the advertising film will be very wonderful..."

Zhang Ke shook his head and said, "in the early stage of the market, the purpose of advertising is to inform the market that effective advertising films may not be wonderful. Moreover, ADA electronics doesn't have so much money to carefully polish a wonderful advertising film." Zhang Ke doesn't deny the current capital situation of ADA electronics, "The most important task of Aida electronics's early market promotion is not only to establish a dealer network in China, but also to obtain certain financial support from dealers."

Ye Jianbin smiled and said, "there are more than 100 large and medium-sized cities in China. Your early workload is really not simple..."

Zhang Ke smiled and said, "it's not simple, and I only gave Aida electronics three months." if we don't cooperate with Shengxin, Aida electronics's early marketing can only draw people from Jinhu, which will undoubtedly increase the pressure on Jinhu at the same time.

Ye Zufan is only responsible for causing the topic. He sits there with his crutch in his hand and squints at the two people who slowly lead the topic to the main topic.

Ye Jianbin said in surprise: "in three months, there are 100 cities. Even if the soldiers are divided into three routes, it will take three days to conquer a city..."

Zhang Ke said with a smile: "we have prepared for more than half a year in the early stage. We are only sharpening a sword, and we expect the sword to split all directions as soon as it comes out of the scabbard. Three months is barely enough. The main goal is still the first tier cities. We need to find a large channel cooperation in the field of electronic products like Shengxin..."

Ye Jianbin smiled and said, "Shengxin will naturally give full support to Aida electronics. Other large channel providers are afraid that they will not easily loosen their pockets."

Zhang Ke smiled and knew what ye Jianbin meant. IDA electronics is hardly famous in the industry. The more powerful large channel providers like to occupy the funds of suppliers, it is almost impossible for such rich and powerful large channel providers to make advance payment.

Zhang Ke nodded and said, "it's very difficult, but the quality of the dealer network directly determines the quality of market development, and Aida electronics has limited fund-raising channels..." Aida electronics factory has no assets to mortgage. Song Peiming's help to solve the five million loan is already the limit. Even if the funds are temporarily transferred from Jinhu, it is a drop in the bucket. Zhang Ke's eyes are fixed on the pockets of those channel providers. For large channel providers such as Shengxin, which pocket does not have tens of millions of funds? Hundreds of thousands of money leak out of each pocket, which is good for Aida Sub is also astronomical.

Hearing that Zhang Ke did not avoid the current problems faced by Aida electronics, ye Jianbin asked: "even if we raise funds, how can Aida electronics quickly expand its production capacity?"

Zhang Ke smiled: "it is very difficult to establish a strict industrial system in a short time. The key lies in the early technology accumulation. Those cottage factories can launch products in two months at the fastest,

How long can the production capacity expansion cycle be? Besides, the market can not be developed at once. At present, there is a reserved land in the south of the factory. As long as there is continuous capital investment, it will be no problem to expand the production capacity to four or five thousand units per month in three months. The key is that the capital used for component preparation is very large... "

"What is the current capacity of Aida electronics factory?"

"The production capacity is about 2000 units per month. Limited by funds, if the trial production is successful this month, 1000 units can be produced next month," said Sheng Xin. Ye Jianbin did not hide his strong interest in the DVD player market, and Zhang Ke did not hide the current situation of Aida electronics, "At present, Aida electronics can only insist on requiring channel providers to withdraw loans in cash. Even if each channel provider makes loans three days in advance, as long as the production is well planned, it can obtain about one month's production funds, and of course, it will allocate a part for market promotion..."

"You're so careful, it's enough for Su Jindong..." Ye Jianbin said with a smile.

Zhang Ke smiled and said, "it's really a loss to have su Jindong in production!" now Su Jindong is purchasing screws. He should accurately calculate the consumption and procurement time of each month to avoid that too much procurement will occupy limited production funds. For others, Zhang Ke would not calculate the time of market action so finely.

Ye Jianbin envies Zhang Ke for having such a capable assistant. Sheng Xin will eventually choose to develop physically, and the business talents are also very eager. However, this is not the time to envy this. He said: "please come less this time, mainly to discuss the opportunities for cooperation between Sheng Xin and Ida Electronics?"

The benefits of cooperation with Shengxin are obvious. Everyone knows the root and the bottom. Shengxin also has sufficient research on the DVD player market, and even doesn't need Zhang Ke to spend his breath. They have proposed to advance 10 million chips before, but now they can only increase the chips. Aida electronics can instantly obtain tens of millions of production funds, and Shengxin has the advantage of channel resources in East China. It can be said that as long as the East China General Manager With the brand of Shengxin trade, the difficulty of developing secondary dealers in East China will be very low. It is entirely possible to hand over the largest market in East China to Shengxin for development.

The disadvantage of doing so is that the whole East China market of Aida Electronics will be controlled by Shengxin in the future and will give Shengxin a considerable share of profits in this market. Of course, Zhang Ke will not express this concern. He has other considerations and said: "The entry threshold of the DVD player industry is very low. IDA electronics has been prepared for six months from scratch. It is well prepared. The current market has attractive attraction. Even if the market has great potential for development, it will be saturated rapidly. I predict that the DVD player will be saturated by the beginning of 1998. At that time, the most direct means of competition among manufacturers is to reduce the price If price sales compete for the market, those manufacturers who have no technology accumulation, are not competitive, or the indirect cost of enterprise operation is too high will directly kick out of the market, and the manufacturers who can survive can only maintain a very low profit space. At that time, the profit space will not be shared by the three-level distribution system. What choice will Shengxin make? "

Ye Jianbin didn't know what kind of analysis Zhang Ke's accurate judgment was based on, and he didn't doubt it. This was proved by the hot market of Ericsson 398, but no one had such strong confidence before. The stronger Zhang Ke's confidence, the more excited Ye Jianbin was, saying: "So, the golden period of the DVD player market is between 1996 and 1997. I believe Ke Shao's judgment. Since Ke Shao is worried that the three-level distribution system will be redundant after 1998, Shengxin can return the East China dealer network to Aida electronics for self maintenance after 1998..."

Zhang Ke smiled and said, "not limited to DVD players, digital mobile phones and household appliances will face the situation of rapid expansion of production capacity and continuous compression of profit space with the impact of domestic investment fever. Can president Ye ever think of how Shengxin can deal with this situation?"

"Cough..." ye Zufan coughed gently, and then he inserted the first sentence, "Xiaoyou said that the living space of channel providers will be narrower and narrower..."

Zhang Ke said: "from the perspective of the development model of commercial capital in developed countries, this trend may also exist at home, and we can learn from the mature model abroad. This trend has changed very rapidly, probably in the past three or four years." When Zhang Ke said these words, he could see the general development trend of domestic commercial capital forces such as Gome, Suning, Dazhong and Yongle in the next ten years, "Just like Aida electronics, at the beginning of market promotion, it relies heavily on the resources of large channels to make the market. However, when Aida electronics develops, it must consider the possibility of getting rid of these large channels and seeking direct control of the market. It can be predicted that the largest part of the market share of household appliances will be concentrated in large shopping malls and super stores, which can be changed with the development of commercial capital With the development and merger of the company, these shopping malls and super stores will replace the voice of large channels in the field of market circulation, and can completely get rid of the direct dialogue between large channels and manufacturers... "

Ye Zufan and ye Jianbin fell into deep thinking. It was not just about the cooperation with Aida electronics. Zhang Ke immediately touched on the core issue on the development path of Shengxin. Ye Jianbin asked in a low voice: "That is, while developing channel resources, Shengxin must also consider the issue of transformation... But after all, there is a big gap between China and developed countries. We thought that there would be a big trend change only after a buffer time of about 10 years..."

Zhang Ke said: "last time I saw an electrical appliance retail store in Beijing, the company named Gome adopted a new supply and marketing model in 1990. Their retail stores have got rid of middlemen and implemented the direct supply model with upstream manufacturers. Moreover, this company took the lead in the Beijing Evening News in 1991 It's out of the traditional mode of store operation to publish the mid seam quotation advertisement. I don't know whether ye has paid attention to this company whose scale is not very impressive... "Zhang Ke threw out today's famous Gome appliance, and Gome's development path is the epitome of the development of domestic commercial capital and the market channel development of household appliances (including mobile phones)!

{thank you for your support. Your support is our greatest motivation}