Chapter 196

At the invitation of Sheng Xin, the dealers and the managers of the home appliance Department of major shopping malls will naturally be entertained by Sheng Xin's people. The key figure, ye Jianbin, will introduce Zhang Ke.

Shi Yi is a major distributor of home appliance wholesale in Shanghai. He is the general manager of Shanghai yongchengjiao home appliance Co., Ltd. at the age of 40. He is not tall and has triangular eyes. His eyes are sharp and don't look so obscene.

After listening to Ye Jianbin's introduction of Shi Yi, Zhang Ke smiled calmly at the corners of his mouth and said with a smile: "Shanghai is the most important market in East China. It is IDA's honor to work with a large channel like Yongcheng."

For an unknown enterprise such as Aida electronics, Shi Yi is really not interested. The key is that Aida electronics dares to ask Yongcheng for an order. When the order is placed, the payment for goods must be settled immediately.

Shi Yi could not lose face before refusing Ye Jianbin, so he agreed to * * Da's agent. He ordered 50 machines at will and paid more than 100000 yuan for Aida electronics, which is also the favor of Ye Jianbin.

Seeing Aida's product launch, Shi Yi was a little moved. Holding the identity of a large channel, he casually chatted with his peers at the reception. When Hua Jianlong, general manager of Baiyi store, received a call and asked Ye Jianbin to help transfer another 30 machines for support, Shi Yi was unable to sit still.

The city's Baiyi store occupies six floors above the ground of the building, and the home appliance department store is located on the third floor. Shi Yi and other invited channel merchants can't wait to rush to the promotion site of Aida DVD player on the third floor.

From the moment the spotlight lit up the billboard, all the 30 machines prepared by the city's Baiyi store for today's promotion were sold out in an hour and a half.

We didn't stock more goods at the city's Baiyi store, and now we have less than half an hour to close the business in the evening. We just want to make some noise to attract the attention of the dealers invited today.

In addition to the explicit advertising forms visible in various media, the implicit advertising role of dealers themselves can not be ignored.

The enthusiasm of dealers determines the distribution intensity of the terminal market.

Once Aida's DVD player has spread all over the appliance counters of major shopping malls in a city, occupies a relatively good display position, and has been highly recommended by the counter staff, the effect is definitely a little better than advertising on CCTV.

The active cooperation of local dealers can minimize the cost of marketing and publicity and maximize the effect of marketing and publicity. In the order mode of Aida, the more active the dealers are, the more they can advance the purchase price from Aida in advance.

I don't know whether it is the dazzling and wonderful large-scale outdoor advertising that set off a whirlwind in an instant, or the attractive charm of Jiao Yan Mingyan Jiang dai'er. The home appliance department on the third floor of Baiyi store is crowded with people from the escalator to the promotion booth. Jiang Daier used the only remaining prototype to explain the functions and image effects of the AIDA DVD player to the customers in front of the booth. Xu Wei and Ling Xiaoyan distributed leaflets with the staff of the city's Baiyi store, and the security guard was maintaining order. Aida launched this DVD player with a single unit price of 3688 yuan and a gift certificate of 200 yuan. Although it is the first DVD player in the market with an actual price of less than 3500 yuan, it is also a luxury for ordinary families. Many of the besieged customers hold up a stack of banknotes and shake them: "Here, I want the last machine, and I don't need gift certificates..."

Shi Yi and his colleagues stood in the women's wear Department on the fourth floor and looked at the grand occasion on the third floor. They were surprised that they had only purchased 50 machines from Aida in advance. If the city's Baiyi store had enough goods, they could sell 50 machines tonight.

Shi Yi also regretted and regretted the manager of the home appliance Department of Dongfang Plaza.

Oriental Plaza is the commercial leader of the city and is committed to operating medium and high-end goods. At first, Shengxin deliberately chose to cooperate with Oriental Plaza to hold the product launch. However, Oriental Plaza refused Shengxin's request with Aida electronics, which is not a well-known brand, and only symbolically gave a very humble home appliance counter.

The manager of the home appliance Department of Dongfang Plaza has just received a call from his assistant. The five machines in Dongfang plaza have given priority to the manager of the home appliance Department of Baiyi store in the city. He hates his teeth itching, and the advertising offensive of Aida electronics has just started. If tomorrow customers find that the largest shopping mall in the provincial capital is out of stock, he can't give the general manager a bloody training, and hurry to take Shao, the marketing director of Shengxin Xinwen pulls aside and always takes twenty or thirty machines for emergency.

The trouble of the manager of the home appliance Department of Dongfang Plaza can be solved by looking for Shao Xinwen. Ye Jianbin can't easily solve the problem that gives Shi Yi a headache. He directly dragged Ye Jianbin back to the reception on the eighth floor to find Zhang Ke.

"The speech at the press conference made people quite understand Mr. Zhang's style." Shi Yi's impression of Zhang Ke only stays at his very decent speech on the stage just now, which is not a simple compliment; the effect of the speech is by no means understandable after reading. Zhang Ke pays great attention to reading, pausing and controlling the voice, so that the audience can understand all kinds of implied meanings and subtleties, which itself reflects Zhang Ke's superb skills in speech.

"Thanks for your praise, Mr. Ye knows that I am a man of few words on weekdays, but I haven't slept for a few days for my speech tonight..."

Shi Yi smiled. He appreciated the gentle, modest and cautious young man and said, "when IDA is going to go to Shanghai to play the market, Yongcheng will fully cooperate..."

Zhang Ke smiled and said, "it will take almost half a month to complete the market promotion of Donghai. The fastest time in Shanghai is late July. The specific time is arranged by Sheng Xin. Of course, it also depends on the preparation of Yongcheng..."

Shi Yi said: "there is no problem in Yongcheng. The five million yuan will be paid to Aida tomorrow. Please make a schedule with Shengxin so that Yongcheng can make preparations early..."

Zhang Ke and ye Jianbin looked at each other and smiled bitterly.

Aida only took out 1000 machines this time, and the distribution volume in East China was only controlled at about 500, leaving only 500 machines for the market in the province. Under the fierce advertising offensive, once the market is opened, as long as we maintain a certain advertising strength and continuously improve the after-sales service system, the sales volume of products with stable quality will be controlled above a certain level.

Zhang Ke estimated that the production capacity of only 2000 machines of Aida electronics per month can only maintain the supply of the provincial market. I don't know whether I can save enough machines to hit the Shanghai market in half a month.

Fortunately, Shengxin timely put the deposit of 15 million yuan into Aida's account last time. At the moment when Aida got the money, it was urgent to build new plants and recruit employees. The original workshop has been able to operate 24 hours on two shifts.

With the realization of shift production, the production capacity will be more than doubled. The construction of the new plant will be completed at the end of the month. The production line mainly used to assemble DVD players is not complex and will be put into operation as soon as mid August. However, the most obvious restriction on the production capacity is the production of circuit boards. It is very unlikely that the capacity expansion of circuit boards will be solved synchronously before mid August, Unless the acquisition of circuit board manufacturers to quickly change production.

To expand production capacity to 8000 units in August, Su Jindong is under great pressure.

From Zhang Ke's conversation with Zhang Yaping, general manager of Philips components China, Zhang Ke hopes to exceed 100000 units this year.

Although Shi Yi generously promised to charge $5 million into Aida's account tomorrow, Zhang Ke didn't give him a clear answer. This is probably the treatment Shi Yi rarely encountered in recent years. Looking at someone coming to find Zhang Ke and ye Jianbin, he had to go away.

Zhou Yiping, who is currently in charge of Aida's human resources department, came along with Lu Qingsheng, deputy director of Huishan No. 2 radio components factory. On the eve of attending the press conference in the provincial capital, he decided to join Aida electronics as the deputy manager of the production and operation Department to actually assist Su Jindong in the production and operation of Aida electronics, Five production engineers joined IDA electronics from Huishan No. 2 radio component factory, which can temporarily alleviate the shortage of production and operation management personnel of IDA electronics.

Zhou Yiping also had the opportunity to introduce Zhang Ke, the real leader of Aida electronics, to Lu Qingsheng. After a short pause and a few words of conversation, he led him to an informal meeting with other Aida management present.

Ye Jianbin sighed: "you can see the rapid expansion of Aida electronics almost anytime and anywhere. In an exaggerated word, Aida electronics is growing at a speed visible to the naked eye..."

"Always be worthy of Mr. Ye's trust." Zhang Ke's hypocritical compliment, but he couldn't help laughing first.

Ye Jianbin chuckled and said, "let you grasp the right time again. With this from Yongcheng, the total amount of additional orders this evening reached 20 million. I'm sorry for Sheng Xin!"

Zhang Ke smiled and said, "but before today, Shengxin had only pulled 5 million orders in East China for half a month..."

With Shengxin's 15 million yuan, Aida Electronics will soon be able to raise a huge sum of 40 million yuan. It is no longer a dream to build a large industrial base in Yilong East!

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