Chapter 208

Xie Jiannan suffered heavy losses in the two disputes, but this can not explain anything. It can only be regarded as Xie Jiannan's unintentional loss; Once Xie Jiannan is alert, he has to deal with it seriously.

Xie Jiannan, who is less than 24 years old this year, is undoubtedly one of the most important figures in Chint Group. His position is even on Xie Wanshan, who has worked for Chint Group for ten years.

Xie Wanshan has not yet joined the board of directors of Chint Group. As soon as Xie Jiannan returned home, he won the key position of executive director because of his business performance during his previous students and his personal shares in Chint Group. Of course, his parents can not be excluded. It also shows that Chint Group is not a conventional family business, He may want to make more radical development with the help of Xie Jiannan's spirit and commercial talent.

Perhaps Chint Group has long paid attention to the model of Jinhu's integration of Haizhou paper industry, but they chose such an opportunity to audit Jinhu's finance and buy back Jinhu's equity in Haitai. It is said that Xie Jiannan's counterattack is not inevitable.

Zhang Ke's attitude towards this is "let them come"!

The process of integrating Haizhou's paper industry and then transforming it into a large paper group can not be completed in a year and a half, and the desire for funds is not 120 million. As long as the controlling stake is in hand, even if Chint's funds are temporarily invaded, it is nothing.

Zhang Ke was never afraid of the enemy lurking around him.

If they want to fight, let them fight. There will be a time when they will be miserable.

The next day, it was the final sprint stage before the operation of Shengxin electric appliance Xicheng store, which was the first step of Shengxin's transformation. Zhang Ke temporarily put aside the extremely urgent affairs to be handled by Jinhu and Aida and made plans for ye Jianbin.

Sheng Xin published the news of special home appliances in the form of supplement in Haizhou daily for a week in a row. This kind of publicity means of massive distribution of special price albums is very common in large-scale supermarkets and home appliance chain stores that emerge a few years later. Large stores will regularly distribute special price information to citizens to attract popularity, but it is still a very novel publicity means in the mid-1990s when large supermarket stores have just appeared.

Even the employees of Jinhu are secretly studying the information of special home appliances published in Haizhou daily during working hours. Haizhou daily is also a rare out of stock and printing for a week.

On Friday, Sheng Xin organized a team of 100 girls to travel to Haizhou. Along the way, there were impromptu performances by bicycle stunt teams. Even in the 38 degree high temperature, it still attracted a large number of citizens to watch.

Zhang Ke certainly knows this kind of special price publicity activities. He is only worried that it will be bad in case of stampede accidents. Such events will occur frequently in China due to special price activities in large stores in the next ten years. Young people after ten years can hardly understand the general public's enthusiasm for chasing special price goods.

Zhang que not only wants the store to strengthen its own security measures, but also specially asks Ye Jianbin to contact the Municipal Bureau and ask the Municipal Bureau to send police tomorrow to maintain order.

Before the Xicheng store of Shengxin electric appliance opened at 9 o'clock on August 18, the small parking lot outside the store was crowded with people who came to buy or watch the excitement. The crowd crowded onto the road outside the parking lot, completely blocking the rare six lane road in Haizhou city.

After Zhang Ke came in the morning, he took a look at the stand of Aida DVD player and hid back in the office of container appliance on the third floor.

"It's not half price selling eggs. Why are so many people?" Ye Jianbin was excited and worried. "Fortunately, I listened to your opinion. If the Municipal Bureau and the Transportation Bureau hadn't been prepared, it would be chaotic enough just because of the traffic jam."

Zhang Ke took off his shoes very comfortably, put his feet on Ye Jianbin's desk and looked at Ye Jianbin between his feet. There was plenty of air conditioning in the office, but ye Jianbin just went upstairs and had a rest for a while. There were still large beads of sweat on his forehead. He thought it was really good for Tang Jing and Chen feirong on such a hot day.

Tang Jing and Chen feirong have been together for a long time, and her character is also learning from her. It's very hot in the morning. Zhang Ke came here. Tang Jing and other promotional girls have been busy for a long time. They don't even have a fan. Sweat has soaked the airtight nylon uniform. Zhang Ke is worried that Tang Jing, who has been spoiled since childhood, can't bear it. Not only was Zhang Ke worried, but when Tang Jing and her mother Gu Jianping and Liang Gezhen rushed over, they saw Tang Jing's hard work and were so distressed that they were about to lose meat.

Tang Jing didn't listen to her advice. Gu Jianping called Tang Xueqian: "how can the mayor's daughter be a salesman in the mall? Do you feel bad in this hot day?"

Tang Xueqian supported Tang Jing's behavior: "which rule stipulates that the mayor's daughter can't be a salesperson in the mall? Tang Jing can suffer as much as other daughters can."

Gu Jianping was so angry that she scolded Tang Xueqian on the phone that she had no conscience and didn't understand her hard pregnancy in October. She was so cruel to work outside with Tang Jing. She couldn't drag Tang Jing back to the car, so she had to accompany Tang Jing with Liang Gezhen. The store was crowded with people. Several typhoon screens barely played a role, but it was still very hot. Tang Jing had nothing. Gu Jianping, who had always been a good person, couldn't eat it first. She was flustered and sweating, and there were some signs of heatstroke.

Tang Jing couldn't help it. She accompanied Gu Jianping and Liang Gezhen to Ye Jianbin's office upstairs to have a rest.

It was not until three o'clock in the afternoon that nearly a thousand special price household appliances prepared for today's store were sold out, and the traffic began to decline, but it still exceeded the traffic designed for the store. The security guard has deposited five million business funds in the bank, and it is estimated that today's turnover can exceed seven million. This is a data that makes Ye Jianbin happy and worried. Neither he nor other managers of Shengxin thought that the daily turnover of this store with an area of less than 2000 square meters could exceed 5 million, which is difficult to suppress the joy of success. However, the source of goods they have actively prepared for in more than a month can not even cope with the promotion activities for three consecutive days. Many popular household appliances have been out of stock, They were caught off guard and had to contact the manufacturer urgently. The logistics distribution system almost collapsed. Ten cargo cards and distribution teams were urgently transferred from the storage center of Jinhu company.

For three consecutive days of promotional activities, the total turnover exceeded 18 million yuan, while the retail turnover of Haizhou Jiaotong home appliance business department, the predecessor of Shengxin global appliance Xicheng store, was less than 10 million last year.

The new model can always create unexpected market miracles. In fact, as the pioneer of the direct sales model of domestic household appliances, Suning Electric only specialized in air conditioning equipment in 1995, and its annual turnover exceeded 500 million. The success of Shengxin Global Electric's Xicheng store did not come suddenly.

As a latecomer, Zhang Ke knows the subtleties of market evolution, but for ye Jianbin, who are fighting waves and splashing in the market tide, he has no high vision for sudden success, so he can enjoy a great surprise. Naturally, Zhang Ke is very grateful for guiding Ye family and Sheng Xin on this road of transformation.

Even if Chint Group conflicts with Zhang Ke at this time, ye Jianbin will stand on Zhang Ke's side on behalf of Ye family and Sheng Xin without hesitation.

As for Zhang Ke's previous request, ye Jianbin was even more unambiguous. At the thank-you banquet specially held for Xicheng store on the night of the 21st, in addition to Zhou fuming, Secretary of the municipal Party committee and Tang Xueqian, mayor, ye Jianbin also personally invited Wan Yong, vice mayor. In front of the main party and government leaders of Haizhou City, ye Jianbin did not hide his ambition: "The success of Xicheng store means that Sheng Xin will take greater steps next..." affectionately took Wan Yong's hand, talked about business experience, and pointed to many shortcomings of Xicheng store, "The space is too small, and now there are a wide range of household electrical appliances. The business area of several shopping malls and household electrical appliances department in Haizhou city is two or three thousand square meters. As a franchise household electrical appliances store, the area is less than 8000 square meters, which can not reflect the advantage of resource concentration; Xicheng store is a little far away from Qianmen business district, and it is difficult to maintain the flow of people by promotion and advertising..."

"It's not easy to find a suitable place at the front door. Sheng Xin's model probably attaches great importance to the land rent cost. If you squeeze into the front door, the land rent cost will not be less," Tang Xueqian said with a smile. "President Ye pestered the land lord of Haizhou all night. Is it an idea to play Shatin?"

Ye Jianbin smiled and said: "although commercial real estate is exciting, the amount of capital deposited is too large and the cycle is too long, which is not suitable for Shengxin's flexible strategy..."

The Xicheng store of Shengxin global electric appliance blooms gorgeous brilliance in a short time. The turnover of 18 million in three days makes all large and medium-sized shopping malls in Haizhou hate each other. They are supplied by the traditional distribution system. If they are forced to adopt the same price reduction as Shengxin, there will be almost no profit, and they will also bear high land rent costs and redundant management expenses. However, they To break the rigid traditional model, it will take a while. Now they can compete with the emerging Shengxin Xicheng store by relying on the traditional commercial status and commercial scale in Haizhou. If Shengxin wants to seek a stronger commercial status in Haizhou, large stores are naturally indispensable!

Wan Yong smiled and said, "I think Shengxin company needs to find a partner in Haizhou..."

"Oh," Ye Jianbin asked with a smile, "can someone in Haizhou provide a suitable place for Sheng Xin?"

Tang Xueqian smiled gently and believed that Sheng Xin's wishes would soon be transmitted from Wan Yong to Zhao Jinrong's ears. He glanced at Zhou fuming in the distance and thought: will you lose a trace when you see Wan Yong's side so busy?

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