Chapter 213

In the summer of 1995, the selling price of DVD players remained at a high level of more than 3500 yuan, and the agency price for secondary dealers remained at a high level of more than 3000 yuan. Although Aida has no bargaining power in purchasing components and can not effectively control the procurement cost, it is considered that each DVD player still has a gross profit of nearly 1000 yuan.

There is still a week to go before the end of August, but according to the sales data sent back from local sales, the sales of Aida DVD players in August will definitely exceed 6000 units, ranking second only to Samsung in East China.

Although there is such a high gross profit, it is still far from meeting IDA's thirst for funds.

The development model designed by Zhang Ke for Aida is too radical, resulting in extremely high management costs, especially in the area of marketing. The advertising investment in the East China Sea and Shanghai alone has exceeded 10 million. The monthly advertising fee paid to CCTV has not been calculated. Zhang Ke plans to invest another 10 million in East China before the year.

Successful marketing means that Aida's cash order agency sales model, which it adhered to at the beginning, can draw more funds from the dealer system. Only after the market in Shanghai was opened, the dealer yongchengjiao home appliance Co., Ltd. in Shanghai, in order to monopolize the agency right in Shanghai, in addition to the normal advance payment, also supported 10 million deposit to Aida.

Zhang Ke maintained the rapid expansion of IDA with the help of this fragile capital chain.

The technical advantages of Aida's products based on the second generation decoding chip were fully reflected by the end of August. Professional magazines such as electronic weekly spoke highly of the technical advantages of the high integration of the second generation decoding chip for DVD players. The data of Aida, Wanyan and Samsung were used in the paper.

These professional magazines are rarely contacted by ordinary citizens, but they have a wide influence among electronic and electrical dealers. Coupled with the market sales of Aida in East China, dealers outside East China have come to the door and asked to represent Aida's products.

In August, the marketing team led by Liu Minghui visited all large and medium-sized cities in southern China. The dealer network in southern China was basically completed. After this circle, at least another 20 million production funds were raised for Aida from the market in southern China.

At the end of August, Zhang Ke transferred Liu Minghui back to Haizhou and divided ten employees of the marketing department into five groups to prepare for the establishment of a dealer network in Central China; The team led by Zhou you has entered Zhejiang Province to carry out the first wave of market promotion.

Aida has embarked on the road of comprehensive expansion before the future strong enemies Xinke, Bubugao, Wanlida, aido and other future DVD mechanism manufacturers have started,

After discussing the specific planning of the electronic industrial park with the tour, Zhang Ke informed Su Jindong and Ding Huai about Xu Si's arrival at the preparatory agency in Hong Kong.

The most important resource of Hong Kong company is the cooperation agreement with TI company. This cooperation agreement also has the credit of Ding Huai and Su Jindong. The equity structure of Hong Kong company is similar to that of Aida. Both Ding Huai and Su Jindong account for 5% of the equity.

Although Su Jindong and Ding Huai have excellent talents in production management and technology R & D, they did not expect to develop an enterprise in such a radical mode. Su Jindong has to admit: "For himself, every small step of success, he can't help but stop for a while to observe the reaction of the market and reflect. However, Zhang Ke clearly knows that every success will be followed by greater success. He urges everyone to meet the next brilliance... That's it, when more and more people know that he only wants to win He is a high school student in school, but he has no slightest contempt in addition to admiration... "

Ding Huai and Su Jindong certainly have no objection to Zhang Ke's arrangement.

Xie Jiannan can't wait to send an offer request to Jinhu for the acquisition of Haitai's equity. As the controlling shareholder, Chint Group even puts forward a proposal for capital increase and share expansion at the same time. Once Jinhu refuses Xie Jiannan's request, they don't hesitate to make use of the capital advantage and the means of capital increase and share expansion to dilute Jinhu's shares until Jinhu is finally excluded from Haitai's decision-making level.

Zhang Ke has more reason to believe that Xie Jiannan's plan is similar to the road chosen by Shengxin. The success of Shengxin global appliance Xicheng store prompted Xie Jiannan and Chint Group to decide to speed up the steps.

This is in line with the Xie family's consistent work style. Once they see the prey, they will attack decisively without giving the opponent time to react.

Zhang Ke doesn't need to respond at all. They come when they want to. It should be ye Jianbin who feels the pressure first.

On August 28, Zhang Ke informed Ye Jianbin that Jinhu had decided to accept Xie Jiannan's bid.

In Xicheng home appliance store, ye Jianbin has examined his kingdom and has been open for ten days. Although he can not maintain the popularity of large-scale promotion, the daily traffic and turnover remain at a considerable level, and whether it is successful remains to be verified by time, ye Jianbin is unprecedented confident in this model. Compared with the traditional distribution system, the direct supply model has incomparable advantages Superior cost advantage, once formed, can even restrict the upstream manufacturers.

"Don't guess their intentions. Xie Wanshan has taken care of my shop twice in his busy schedule," said Ye Jianbin with a contemptuous smile. "Xie Jiannan has no face to come to Haizhou, but he is also very generous and even gives a chip of 15 million. Jinhu takes out the money and how to use it to continue camping in Haizhou?"

Zhang Ke licked his lips embarrassed: "my uncle's company is waiting for rice to be cooked?"

"You seem to be carrying a pot all day to beg for rice," Ye Jianbin said with a smile. "Your uncle's company can get loans for lack of money. Are you interested in investing in Shengxin?"

Zhang Ke glanced and smiled: "if Sheng Xin really wants to fight with Chint, can I stand by? You know I've always been a person waiting for rice to cook, and now those with thin arms and legs can't help..."

"Do you really expect Sheng Xin and Zhengtai to pinch each other?" Ye Jianbin smiled and didn't care about Zhang Ke's gentle refusal. Unlike Sheng Xin's layout, Jinhu is determined to set up camp in Haizhou, which has a lot to do with Jinhu's current strength.

Zhang Ke wants to lay a good foundation in Haizhou, but with the popular model of IDA, it rises quickly.

Shengxin's confidence comes from the Ye family behind, but compared with Chint Group, there are still great deficiencies in commercial resources. After more than ten years of development, Chint Group has formed an industrial scale of 2.3 billion in the fields of biopharmaceuticals, health products and semiconductors, and began to expand to other fields such as commercial circulation.

Sheng Xin has made great efforts to concentrate the scattered commercial resources of Ye family. It has only taken two or three years to form a scale. Compared with Chint's huge body, Sheng Xin is like a weak and thin man.

Zhang Ke put his hands around him and said, "if you can, Sheng Xin will go to Shanghai first..."

Before 1996, Yongle electric appliance, which will dominate the Shanghai home appliance chain market in the future, was only a collective enterprise focusing on the wholesale home appliance business. In mid-1996, several employees of Yongle Jiaotong home appliance company contracted to change the business model, and then began the road of becoming a giant in the Shanghai home appliance chain industry.

When Shengxin moves to Shanghai at this time, it can avoid direct confrontation with Suning Electric Appliance in the province. At this time, Yongle is simply vulnerable. Shengxin can even directly acquire yonglejiao electric appliance, the predecessor of Yongle electric appliance, enter Shanghai, and cooperate with Shi Yi's yongchengjiao electric appliance.

Ye Jianbin will not ignore any of Zhang Ke's suggestions now. Just as Zhang Ke wants to camp in Haizhou, ye Jianbin can't help but have such an idea. If it's not a last resort, he also wants to take the most critical and brilliant step in his life to come out of his base camp.

Ye Jianbin said: "I will seriously consider it. I think Xie Jiannan and all Xie family men are not as brave as you. IDA runs to the present without stopping. I think you haven't stopped to have a rest. The strength of Chint Group is very strong, but they won't occupy all the markets in the province without breathing."

Zhang Ke smiled and said, "anyway, you should help me play the play of Haizhou..."

"Well, Zhao Jinrong has expressed their willingness to cooperate through vice mayor Wan. Sheng Xin can even sign a framework agreement with them regardless of goodwill..."

"What is disregard for goodwill? If Jincheng cannot perform this framework agreement, what will hinder Yu Shengxin's goodwill?"

Ye Jianbin smiled treacherously and said, "Zhao Jinrong must have offended you so much that you have to take so much trouble to dig a hole and bury him. Don't you worry about Xie Jiannan looking for their cooperation? Anyway, Haitai iron will do home appliance retail. Maybe Xie Jiannan will want to enter the Haizhou Market."

"It's not a paper house. It will take a year to erect the tall building in summer. If Xie Jiannan has the courage to come in, it doesn't happen to lighten your burden?"

Seeing the meaning of Zhang Ke's words, as long as Haitai dares to enter Haizhou, he will attack Haitai together. Ye Jianbin smiled and said, "then I really want to send someone to provoke Xie, so that he can remember the shame of Mercedes Benz being smashed from time to time. If they want to enter Haizhou, Sheng Xin's pressure will be easier."

{thank you for your support. Your support is our greatest motivation}