Today is the 11th day, and there are eight days left for the Spring Festival. The winter camp can't start until after the Spring Festival. Zhang Ke put down the phone and said to Tang Jing, "we have agreed that Aida will cooperate with you. It's only responsible for enterprise publicity. For other things, it doesn't help you run errands..."

Tang Jing tilted her head and asked Zhang Ke, "what about you?"

"As long as you can catch my people, do I have the courage not to listen to your job? It's tempting to listen to your plan. Even if I don't have time on weekdays, I'll still participate in the winter camp." Zhang Ke smiled, "tomorrow I'll let Fu Jun drive you back to Xintai... I've told him that you can call him whenever you leave."

Gu Jianping asked, "what winter camp?"

"The activities organized by the school during the winter vacation..." Tang Jing briefly explained the whole story.

Gu Jianping said with a smile and scold, "how much does it cost? You're too reckless."

"It doesn't matter. The company has to spend some money..." Zhang Ke explained to Tang Jing with a smile.

In addition to popularity, there is also a problem of beauty degree in shaping the brand. The composition of beauty degree is very complex. Advanced technology, high reliable quality assurance, positive ideas conveyed by the brand and so on are also extremely important for enterprises to have a high sense of social responsibility in the eyes of the public.

The focus of Aida electronics's early market publicity is to improve its popularity. Of course, it will also take into account the shaping of a positive image. Zhang Ke plans to spend 2 million to create an advertising golden melody. In addition to its own advertising effect, it is also necessary to convey more positive brand ideas to the public in this advertising golden melody; Subsidizing public welfare undertakings will undoubtedly more directly shape the positive image of the enterprise. These funds are included in the budget. Subsidizing other public welfare activities is also subsidization. Taking part in the winter camp plan of No. 1 middle school is not additional expenditure.

Zhang Ke explained. Gu Jianping smiled and said to Liang Gezhen, "there are so many ways to spend money? In short, some people are born to reach out to make money all over the world. Some people have to keep a job. If it were me, I wouldn't be willing to spend the money..."

Liang Gezhen smiled. She was reluctant to spend money. She didn't realize how much the activity would cost. She asked, "if the whole school participates, it will cost a lot of money?"

"They won't all participate. There are two or three thousand people in No. 1 middle school. This big scene is so hasty that no one can organize it. I think it's almost enough to organize three or four hundred people, with a cost of five or six hundred thousand..." Zhang Ke estimated about it.

Liang Gezhen didn't know anything about Zhang Ke's shares in Jinhu and Aida. They all said they were rich and don't save money. When she heard Zhang Ke's statement, she was shocked. The house cost five or six million before and after. She felt extremely luxurious. Where did she think that the company would spend so much to support an activity, It's not good to ask the company how much money it can make in front of others. I'm also worried that Zhang Ke's fingers are not close and let all the money flow out.

Gu Jianping also spoke secretly. At least she could know how much IDA electronics made money.

Hiding gifts is like avoiding debts. Tang Jing and her mother can't go back for a while. It's not fun to sit and chat. In addition, it's sunny. Four women gather together to play cards. Zhang Mei whispers discontentedly, "I can play cards too..." unfortunately, no one paid attention to her and knocked Zhang Ke on the skull. Before long, her mother drove to pick her up.

Zhang Ke went upstairs to call his uncle and asked about Sheng Qing and Liang Jun's establishment of a company in Shenzhen. The master disc production involves many aspects. The key is to skillfully avoid the laws of the mainland and Hong Kong. There are too many things to pay attention to and avoid in the management of scattered Studios in terms of company registration and financial management, Tell him about Shi Chunfeng, an employee of the R & D center who met with him in the company today, and ask him when to dig people. This has said hello to Ding Huai. Especially in the late 1990s, the piracy of computer software will flourish.

Although Zhang Ke did not participate in Shengqing's piracy business, the degree of intervention is not much worse than direct participation. The framework they are currently working on is designed by Zhang Ke, and some key technologies and engineers are transferred by Aida electronics. Piracy is like a prairie fire. Sheng Qing, Shao Zhigang, uncle and Du Fei can't stand the temptation of visible risk and small profits. We can't stop it. We might as well give a good guidance.

Zhang Ke told his uncle that he would go to Hong Kong during the Spring Festival and might meet Sheng Qing in Shenzhen. Sheng Qing will also return to Haizhou during the Spring Festival and rush to meet in Shenzhen. Naturally, he will also take a look at their situation in Shenzhen and Hong Kong.

Zhang Ke put down the phone and went downstairs to watch Tang Jing play cards. After a while, Sheng Qing called. Sheng Qing originally planned to go back to Haizhou these two days. He received a call from Zhang Zhifei saying that Zhang Ke was going to go over these two days and called to say hello. Zhang Ke didn't tell him more on the phone. We'll talk about the specific things after we arrive in Shenzhen, so he ended the call.

"Why, it's new year in a few days, and we have to run to Hong Kong?" Liang Gezhen asked Zhang Ke after listening to his phone call.

"Well, there's something to deal with..." when Zhang Ke said this, he glanced at Tang Jing. Presumably, she also knew about Xu Si's work in Hong Kong from Chen feirong. Tang Jing smiled at him, but there was no other special expression. Zhang Ke said hypocritically, "If it weren't for Tang Jing, they would like to organize this winter camp and take Tang Jing to play..."

Tang Jing glanced at him and said, "there's always time..."

Zhang Ke shut up and said nothing more.

At half past ten, Tang Xueqian and Zhang Zhixing were driven by Zhou Wenbin. Tang Xueqian pushed the door and said with a smile, "we've come to take refuge too..." Zhang Ke looked out of the window. It wasn't Tang Xueqian's No. 2 car. It was like hiding from spies.

Liang Gezhen got up to pour tea. Tang Xueqian stopped and said, "you continue to play cards and we'll take care of the tea." of course, Zhang Ke went to make coffee.

After drinking coffee, Tang Xueqian's family left. Zhang Zhixing asked Zhang Ke, "where do you sleep?"

Zhang Ke smiled and asked, "can you ensure that no one is waiting outside the door?"

At the end of this year, Zhang Zhixing was no easier than Tang Xueqian. The model of Haizhou holding was very successful. In particular, several sponge factories moved into the textile industrial park in Beiguan. Not only did they not have a penny in the flower market, but they also set aside 300 million funds through the commercial operation of the land of the old factories. This was a great thing in 1995. Even few enterprises in the province had so much spare money. Since the middle of 1995, Tang Xueqian has rightfully strengthened his support for Haizhou holdings. The pilot of management shareholding proposed in November has also been approved by the province.

Move the factory out of the urban area and build a new factory through bank loans. The land assets of the old factory are not counted. The net asset ratio of the newly-built factory is usually not high. In particular, the property rights of some small municipal enterprises can be sold to the management by means of management shareholding, while Haizhou holding can free up its hands to concentrate resources and support and develop more potential medium-sized enterprises, In order to improve the quality of state-owned assets.

This is not to say that some small municipal enterprises have no development prospects. The most fundamental problem is that once any organization is too complicated, it will lead to the decline of management efficiency and easy to breed * *.

To remove the coarse and retain the fine, to remove the branches and retain the dry is originally the focus of the system reform of state-owned enterprises in the next few years.

Haizhou holding takes the leading mode of property right reform of state-owned assets, transfers state-owned assets from small enterprises, and leaves these enterprises to the management with management experience by means of management shareholding, so as not to collapse the enterprise due to the withdrawal of state-owned assets. Of course, large and medium-sized enterprises will also implement management shareholding, but because the plates of large and medium-sized enterprises are relatively large, and the money available to the management is really limited, the equity held is naturally limited, and most of the equity is still controlled by Haizhou holding on behalf of the city. It can not only effectively prevent the loss of state-owned assets, but also effectively concentrate resources to support key municipal enterprises. When these key enterprises are on the right track, we can consider allowing these enterprises to be listed gradually.

In the mid-1990s, it was difficult for private enterprises to be listed in China, but it was relatively easy for state-owned assets to be listed. Of course, a region will focus on supporting several listed enterprises, whether it is political needs or really wants to develop the economy. If the state-owned enterprises really can't do it, the government will also consider supporting local private enterprises.

It is not difficult for Aida or Jinhu to be listed in China, but the number of places a region can win by administrative means is really limited, and Zhang Ke disdains to circle money from the domestic stock market. These opportunities will not compete with other enterprises in Haizhou. Zhang Ke has another means to detour into the capital market. Why bother to deal with people from the CSRC?

At present, in Haizhou City, Aida electronics has the largest name, but Haizhou holding is the most powerful asset. Haizhou holdings involves large and small municipal enterprises. In the eyes of factory directors and managers, Zhang Zhixing is their day. At the end of the new year, we must do everything possible to show filial piety. At this time, those leaders in the city suddenly realized that the chairman and general manager of Haizhou holdings were the real fat and lack.

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