Chapter 395

Zhang Zhixing and Liang Gezhen also sat on the sofa and watched the live broadcast of the Olympic Games on the other side of the Pacific. When Tang Jing arrived at this time, she was very sleepy and dozed off with Chen feirong around her waist. As soon as she got home, she greeted Zhang Zhixing and Liang Gezhen and took Chen feirong upstairs to sleep. She didn't open her eyes to the events being broadcast live on TV.

The 1996 Atlanta Olympic Games were chaotic, and Zhang Ke paid little attention.

Aida electronics opened the prelude to the large-scale market publicity activity of "Olympic gold medal student aid" in mid July. It also cooperated with CCTV to open a special talk TV program on Olympic gold medal student aid during the Olympic Games. Even so, Zhang Ke paid little attention to the chaotic Olympic Games.

Since his parents are also sitting in front of the TV, Zhang Ke took a bottle of coke and sat on the sofa. At this time, he remembered that it would take some time. When the other side of the Pacific is also at midnight, there will be an explosion that shocked the world in the Olympic Park. One person was killed and more than 100 people were injured, casting a shadow over the Atlanta Olympic Games.

Even if he knew that terrorist events would happen, Zhang Ke had no way to stop them.

According to media reports, a security guard in the Olympic Park found the backpack with * * in time. He informed the police and helped evacuate the crowd to avoid greater tragedy. However, the security guard, who was regarded as a hero by the people of Atlanta the day before, was investigated by the U.S. security department. After the investigation was disclosed to the major media, he became a suspect in the terrorist attack, Despised by the citizens of Atlanta; Until the security guard was dying a few years later, he was still fighting a reputation lawsuit with major American media that wantonly attacked and accused him of participating in terrorist attacks.

Even for the 9 / 11 terrorist attacks that will happen five years later, will there be the same powerlessness? Zhang Ke thought so, so he didn't feel like watching the game. He had to go back to his room to have a rest with a coke.

"IDA electronics is not doing any publicity activities for Olympic gold medal student aid. Why don't you watch the competition?" Zhang Zhixing asked back strangely.

"Coca Cola is the global sponsor of the Atlanta Olympic Games. Roberto goizuta will be free to watch the game at home?" Zhang Ke asked back, thinking that Roberto, the CEO of Coca Cola who will die in 1997? Goizuta is fighting lung cancer. I don't know if he is in the mood to watch the Atlanta Olympic Games.

Zhang Zhixing shook his head, smiled and said, "what's the effect of IDA's publicity campaign?"

"In June, other DVD player brands increased their marketing efforts. IDA electronics's market share in the brand DVD player market fell below 40% for the first time, about 37%, and rebounded to 42% this month. The effect of this marketing promotion is still obvious," Zhang Ke saw that his father suddenly cared about this and asked curiously, "how do you care about this?"

"Xinwu's industrial foundation is relatively weak. I was wondering how to get out of the siege?"

Seeing that Zhang Ke was going to sit back, Liang Gezhen was unhappy and pushed Zhang Zhixing's shoulder: "to discuss this, you two go to the study and talk. Don't affect me to watch the game."

Zhang Zhixing smiled helplessly, wearing slippers and pulling Zhang Ke to the study to talk.

"I wonder if Xinwu can learn from the market model of IDA Electronics?" Zhang Zhixing said.

"If you just want to stimulate it, it's very convenient to learn from it," Zhang Ke said. "From the market level, we are now in the era of big marketing..."

Zhang Ke opened the laptop that he regarded as a super antique but his father cherished very much. This apple powerbook 5300ce, which was only sold in August 1995, was very rare even for desktop computers in 1996. With 64 megabytes of memory and 750 megabytes of hard disk, Zhang Ke was simply super prepared, but Zhang Ke was used to reading paper materials with him, His father likes to use computers.

Connect to the database of the R & D center with dial-up Internet access through the telephone line. In the middle of the night, only the database can be connected. There is a special data archive for Zhang Ke. Zhang Ke opens a document and says to his father, "you almost know the market model of IDA Electronics. You can have a look at the information of Confucius banquet wine?"

Zhang Zhixing sat down, opened the document, looked at hundreds of pages of information, and asked, "there are so many information about Confucius banquet wine. What are you collecting for?"

"They are the first standard King of CCTV and Aida electronics is the second standard King of CCTV. How can I not care about their success or failure? It will take 100000 or 200000 to sell this detailed information," Zhang Ke said with a smile, "There are not only the detailed information before and after the Confucius banquet wine competed for the standard King, but also during the period after Aida electronics won the standard King, I asked the marketing department of Aida electronics to monitor the market operation of Confucius banquet wine all the time..."

Zhang Zhixing didn't say much. He asked Zhang Ke to go to bed first. He sat in the bookstore and read the materials himself.

Zhang Ke slept until dawn and got up to drink water. He saw that the light in the study was still on. He walked over and saw his father sitting in front of the window thinking about something.

"Dad, I haven't slept yet. Have you finished reading the information?"

"Oh, I've finished it. I haven't seen such detailed information. Your homework is very detailed," said Zhang Zhixing. Zhang Ke's genius performance will surprise the whole family, and success is not accidental, Baijiu can't sleep when you read the data. If you want to talk up and see you sleep well, you can't bear to call you. The new Wujiu liquor enterprise can imitate the market mode of the sun's banquet wine.

If history does not change, Shandong Qin Chi winery will reproduce the pattern of sun banquet wine, which won the second CCTV King's success. It can also be copied to any Baijiu enterprise. Of course, there is a slight difference.

Zhang Ke said: "after the hype of the first and second sessions, especially the two standard kings have achieved great success in the market. This year's competition for the standard King of CCTV will be extremely fierce. Last year, Aida electronics took out 80 million, which is a big bargain. This year should not be less than 200 million. It is not easy to simply copy the model of Sun Fu banquet wine..." It took only 30 million yuan for Sunfu banquet wine to win the first standard King, but its sales soared to 1 billion in 1995 and achieved great success. This year's situation is very different, and the cost of competing for the standard King has almost increased tenfold.

"Yes, I'm also thinking about this. Biao Wang can't compete. I think this year's Biao Wang will compete among electronic enterprises, and Aida Electronics will compete?"

"If you can fight, you can't fight, you can't fight. IDA electronics's market strategy is very flexible. From the market situation of kongfu banquet wine this year, you can also see that the standard King of CCTV is not a panacea. In the face of the suddenly exploding market, sun Fuyan winery doesn't have much disposal experience and can't keep up with the output. It can only merge small wineries everywhere, resulting in confusion in production management and other management It's far from keeping up, and the previous Confucian banquet wine can only be regarded as medium and low-grade wine, and the aura of advertising will always fade. Research can't keep up, and the shrinkage of the medium and high-end wine market is inevitable... IDA electronics sees the lessons of Confucian banquet wine, in fact, it doesn't focus on marketing this year. Even if it doesn't compete for the king, it won't decline all of a sudden. "

"From the perspective of the government, it is undoubtedly a great success. Confucius banquet wine paid nearly 400 million profits and taxes to the local finance in 1995. Even if it starts to fail this year, the profits and taxes will be about 200 million... If Xinwu's financial revenue can suddenly increase by 600 million, how much can it do and how little practical things?" Zhang Zhixing was quite envious of this, "After all, it has made a considerable contribution to local finance."

Zhang Ke chuckled. IDA electronics is a private enterprise, which has been newly built for only one year and is enjoying various preferential tax policies. Although IDA electronics can make more than one billion profits from the DVD player market this year, its contribution to the local finance of Haizhou city is much smaller than that of Sun Fu banquet wine.

Seeing his father frowning, Zhang Ke asked, "Dad, what are you going to do?"

"I've considered that the city let me take charge of the pilot of industrial and restructuring, and also valued the achievements of Haizhou holdings, but the experience of Haizhou holdings is not completely suitable for the situation of Xinwu. Moreover, I don't have a particularly strong backing in Xinwu. It's almost impossible to fight alone and want a large-scale restructuring. The process of restructuring is full of interest disputes and want to reform fairly, It will only become an obstacle for those with vested interests. Neither Liu Jue nor Jiang Shangyuan has the determination to break the boat. Personally, I can't do much. " Zhang Zhixing clearly knows his situation in Xinwu. What happened during this period can make him gain a foothold in Xinwu, which does not mean that it can hinder the interests of some people or a class; Zhang Ke sighed slightly. He was afraid that his father would be too hard to fight with these vested interests. His father could think so, and he was relieved, regardless of his father As a son, he should fully support whatever decision he makes. Zhang Zhixing continued, "Instead of intervening in the disputes in the city at this time, it's better to support one or two enterprises and really pull up the economy of Xinwu... I think, as a vice mayor, if I voluntarily reduce my power to one or two enterprises, there will be much less resistance, and I can also do some practical things... Xinwu is located inland, and the conditions for developing economies of scale are not ideal, but the natural environment Yes, if we want to destroy the natural environment, let the tourists develop their tourism -- the development of tourism money -- those heavy polluting industries with high energy consumption are not suitable for new Wuqu, but the new Baijiu liquor industry has some scale, but only produces low and medium Baijiu, and the market is limited to the surrounding areas. But seeing this information, my mind is gradually mature, perhaps. Can find a way to break through the siege for Xinwu's economy... "

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