To the outside world, CCTV Standard King only means the first 5-second advertisement between news broadcast and weather forecast, but Liu Minghui and Yang Yun know that "CCTV Standard King" is actually synonymous with a set of market operation strategies, which is the most valuable set of market operation strategies in China, Its value is far more than the five seconds after CCTV's seven o'clock news broadcast, and its cooperation with CCTV is not only five seconds a day. Therefore, it needs a set of practical and detailed plans to make CCTV Biao King play a greater value, rather than waiting for the billboard quotation at the advertising bidding meeting held at CCTV media center on November 8.
Two consecutive days of meetings were held to discuss next year's market plan. One day was devoted to the discussion of CCTV Standard King, followed by the three-day holiday of national day and weekend. Most of the sales area directors were not from Haizhou, and most of them left Haizhou for home on the afternoon of September 30.
On the afternoon of September 30, the meeting ended very early. As soon as the meeting ended, everyone in the marketing department had left. Zhang Ke and Tang Jing made an appointment to pick her up at school at 5 p.m. it was still early. They sat in the meeting room and didn't hurry to leave. After chatting with Su Jindong for a while, they saw Liu Minghui picking up the cigarette on the meeting table and going out and said to him: "Where to smoke? Lao Su and Lao Ding are addicted to smoking. Let's go and smoke two." patted Su Jindong and Ding Huai on the shoulder and invited them to smoke together.
Ding Huai looked up and wanted to say that he had recently forced his wife to quit smoking. Without saying anything, he dragged his arm out to Su Jindong.
On the roof of the administrative complex building, two female employees chatted against the railing, watched Su Jindong come up, bowed their heads and walked away.
Liu Minghui handed over the cigarette box. Zhang Ke took a cigarette and pretended to touch the lighter. Naturally, he didn't have a lighter, so he waited for Su Jindong to light his cigarette.
"Haizhou holding also has three days off?" Zhang que asked Liu Minghui.
"Oh, for three days, they were worried about what to do," Liu Minghui said with a smile. He was used to smoking cigarettes with his fingers. "That's not good for my husband and wife."
When Liu Minghui's girlfriend coco Shaw was in graduate school, her tutor was Li Mingxue. Zhang Zhi will invite Li Mingxue to Haizhou holdings as the general manager. Coco Shaw was also recommended by Li Mingxue to work in Haizhou holdings after graduation. Zhang Ke was not very impressed by coco Shaw. She had only a few contacts. She just felt that she was a thoughtful woman with good ability. Now she is an assistant in the general manager office of Haizhou holdings.
"Ha ha," Su Jindong said with a smile, "you should learn from Ding Huai. Ding Huai and his wife lived in a village since childhood. Take Ding Huai's words. They looked at each other when they wore open pants. Last time I saw them shopping and holding hands. They almost didn't sour my teeth. They didn't have the consciousness of an old husband and wife at all."
"What should the old husband and wife look like?" Ding Huai squatted on the ground to smoke, raised his head and asked Su Jindong.
"Men catch up and women catch up; or women drag behind and men urge in front, which is more in line with the image of old husband and wife shopping..." Zhang Ke smiled and helped Su Jindong answer, and said to Liu Minghui, "It's boring to stay at home. It's easy to find a holiday village for a few days. I still can't get free these days. Otherwise, I'll pack a holiday hotel by the sea and ask all the managers of the company to take my family with me for a few days."
Ding Huai said, "since you opened your mouth, we'll remember..."
"Just remember, I won't take it seriously," Su Jindong said with a smile. "Unless we wait until retirement, we won't see the possibility of taking a vacation at the same time."
On holidays, the company should keep at least one manager level person on duty and find another place to take a vacation. The company's managers can't get together. Not only can they not afford to get together, most of the managers will be absent. Zhang Ke's words can only be heard.
Zhang Ke patted his head, smiled and said, "do you think I'm playing tricks? Otherwise, you go out for a trip once a year, and the expenses are counted on me. Is that all right?"
"That's good," Su Jindong nodded, but sighed. "Unfortunately, I can't spare time these three days. I think Xiao Liu and his girlfriend will choose a better place to play and see if Ke Shao will really cash it."
Zhang Ke said, "coco Shaw has a passport? Let her take a few more days off. You go abroad and come back. It's hard for her to speak. I'll talk to song Peiming and Li Mingxue. Next year, we will gradually expand the overseas market. I want to focus on you and set up an overseas branch under the marketing department. After the establishment, you will be in charge. After a year or two, when the time is ripe, the company will vigorously develop the overseas market..." Song Peiming is now also the chairman of Haizhou holdings.
"Coco Shaw has some passports," Liu Minghui said with a smile. "Coco Shaw has a strong feminist mind. She always says that they need to make decisions together. I dare not advocate here... Besides, she doesn't seem to be very interested in traveling abroad."
"Really?" Zhang Ke pulled at the corners of his mouth and smiled. There was still a small part of the cigarette in his hand. He pulled out a cigarette from the cigarette box in Liu Minghui's hand and lit it. "That's OK. When you get married, maybe you can go abroad for your honeymoon."
Ding Huai finished smoking the cigarette in his hand. He took Liu Minghui's cigarette box and saw that there were only two cigarettes in it. He distributed them to Su Jindong and Liu Minghui. He smiled and said, "I almost forgot that I was quitting smoking."
When the cigarette was finished, Zhang Ke stood up and looked at the setting sun outside the distant forest tops. He was a little sad. After a moment of silence, he said, "I'll go back to the city first. Do you have to wait until o'clock?"
Su Jindong nodded and said, "it doesn't matter at ordinary times. You have to keep going the day before the holiday." he pulled the Latin locust, "do you stay and wait for me for a while or go back to your one mu three Fen land?"
"Today's work plan is to come here for a meeting. I've already arranged it there. I'll stay and wait for you for a while," said Ding Huai.
Zhang Ke went downstairs first. Liu Minghui had to stand on the rooftop for a while. Su Jindong pulled Ding Huai into the office.
"During this period of time, don't let the people in the marketing department go to you." Su Jindong asked Ding Huai to sit on the sofa in the corner of the office. This corner is the furthest from the door. Even if you don't hide the door, you don't worry that others will hear you.
"You mean Cao Xinyang from the South China office?"
"It's hard to say," Su Jindong shook his head, "In the company's five-year plan, the overseas market is the focus of the next year. At this time, we should first set up an overseas branch under the marketing department, and the work will start next year. You and I know that the overseas market is not only an agent sales problem, but also a necessary means to bypass the switch tax barrier, carry out extensive cooperation with overseas enterprises, and even set up factories through joint venture or sole proprietorship The importance goes without saying. The overseas branch mentioned by Ke Shao just now is to appease Liu Minghui. He seems unmoved... "
"Ah?" Ding Huai is always a little slow to complex personnel. "Do you mean I should guard against Liu Minghui?"
"I hope it's not him." Su Jindong also read his original friendship. Ding Huai was a little slow in complex personnel, "I just hope so." what else do you want to say to Ding Huai? The mobile phone in his trouser pocket rang. It was Zhang Ke.
"I'm in the office, just Lao Ding with me." Su Jindong said to the phone.
"Let Lao Ding wait and see what happens."
"OK, I'll talk to Lao Ding." Su Jindong nodded and waited for Zhang Ke to hang up before closing his mobile phone. He said to Ding Huai, "Ke Shao, let's wait and see what happens. It all depends on his own choice."
"Ah, I see," Ding Huai patted his forehead. "I thought major Ke forgot about the super VCD. They all decided that it was the main product to be promoted next year. Why didn't they discuss it together with next year's market plan? It turned out that major Ke didn't want to mention it at all... You understood early. Why did he seriously discuss the problem of CCTV Standard King at the meeting?"
"Even if the standard King of CCTV is raised to 300 million next year, we don't have to give up," Su Jindong smiled heartlessly, "Winning next year's CCTV Standard King will inevitably increase our operating costs, but maintaining the original market share under the condition of continuous market growth will urge us to adopt more ti decoding boards. Here, the operating costs are increased and the profits are reduced, but the Hong Kong company can retain more profits; more importantly, even if the ordinary DVD player market is as strict as next year As predicted by Shao, we also have the upgraded product of super VCD to ensure that our profit points are not affected by the chaotic competition in the ordinary DVD player market. With these two points, even if we are really prepared to take 300 million in November to compete for the title of CCTV next year, it is not impossible to be serious. "
"Ke Shao is like this, but I hope others will fight for the standard King..." Ding Huai finally wants to understand now.
"It's just a matter of pushing the boat along the water." Su Jindong smiled. His gratitude and resentment with Chint and Jincheng became deeper and deeper. Even if he changed to himself, he had to put them together when he had the opportunity.
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