Chapter 430

Taite refers to Taite Optoelectronic Science Research Institute, which was jointly established by Aida electronics and Ti at the end of last year and accounts for 50% of the shares. At the beginning, Taite Optoelectronic Science Research Institute was established to develop DVD disc reading technology (the core technology of DVD movement).

Zhang Ke said that he hoped that Taite photoelectric science research institute could produce VCD movement to practice first. Chen Xinsheng opened his mouth and didn't react until half a day later. Pointing to Zhang Ke, he shook his head and smiled and said, "you're too cunning."

Zhang Ke smiled and said, "there's no such thing. I'm considering the common interests of our two companies!"

"Do you only produce movement components or even laser heads?" Chen Xinsheng asked.

"Which one is more in line with the interests of both sides?" Zhang Ke asked. I really doubt whether Chen Xinsheng is a Chinese. He uses laser heads to produce movement components from Philips, Sony and Hitachi. The production level still stays in assembly. How much help can he do to improve the manufacturing technology of the domestic electronic industry?

"Reading laser head," Chen Xinsheng said: "the technology of Tete Research Institute is still in theory, which is still far from practical production and Application..."

"I know that," Zhang Ke said with a shy face, "I don't believe that ti's technical accumulation in high-power laser applications will be worse than that of Japanese manufacturers..."

"Zhang Ke is really cunning," Chen Xinsheng said with a smile to Su Jindong. "He is interested in TI's technical accumulation in high-power laser applications..."

"The core components cannot be involved, and the domestic DVD player industry will always be subject to others," Su Jindong said. "Therefore, Aida should meet the difficulties."

Chen Xinsheng tapped his head with his fingers and said, "Ti has suffered some losses when dealing with IDA." he broke his fingers and prepared to count what losses Ti has suffered from cooperating with IDA during this period of time.

The first transaction between IDA electronics and Ti was that Ida took out VCD prototype technology to share the monopoly profit of decoding board with TI company. The second transaction is the joint venture between the outer application technology of Aida electronic decoding board and the CD reading technology of TI company to establish Taite photoelectric scientific research Co., Ltd.

Speaking of VCD prototype technology and the outer application technology of decoding board, the technical content is not very high. The key is that Zhang Ke's holding time is very painful and itchy. At that time, Ti was faced with such a situation: either give Zhang Ke a stroke, or develop relevant technologies by itself, but it would waste a critical few months.

Aida took out the VCD prototype technology to share the monopoly profits of the decoding board with TI company. It is for this reason that Chen Xinsheng firmly believed that Kewang could not pose any threat to Aida. Ti also seized the opportunity to share the monopoly profits of understanding the codeboard market.

The outer layer application technology of the decoding board is nothing. IDA developed the outer layer application technology only after obtaining the decoding chip samples used in Ti process research and development in advance. However, at that time, Ti had to rely on these technologies to reach a secret agreement with scupper to share the monopoly profits of the decoding board, which gave IDA an advantage, We had to take out the patented CD reading technology and set up a joint venture research company with IDA electronics.

"Mr. Chen is the president of ti China. He should always be loyal to the interests of Ti," Zhang Ke said with a smile. "But I always think our cooperation is in line with the common interests of both sides..."

At that time, the overseas electronics industry giants had carried out in-depth research on DVD. Digital video compression technology and decoding technology were all in the bag of others. Only the CD reading technology was still open (Ti gave up the research and development of CD reading technology due to mistakes in business decisions), The establishment of the joint venture Taite Photoelectric Science Research Institute is to develop ti the original optical disk reading technology (one of the core technologies of the movement) and take the last share.

Tete has disc reading technology, but it needs to introduce supporting production technology and production line from Ti to produce reading laser head and finally open mold to make components.

As both the movement and the decoding chip are the core components of the DVD player, only Philips and Sony can provide high-quality and reliable movement components. In addition, there are some second-class and third-class component manufacturers, but they are not enough to compete with Philips and Sony, so the movement also has a certain monopoly and huge profits.

Zhang Ke proposed to start from the VCD movement, first, accumulate experience for the DVD movement, and second, further reduce the production cost of Aida electronics, so as to ensure an invincible position in the domestic market.

Of course, Chen Xinsheng knew Zhang Ke's plan. He thought for a moment and said seriously: "As you know, it's hard for real production technology to flow into China with a piece of components. Those big nosed guys are not fools. They all know that if they tear a hole, they will not cover it, which will raise the overall level of production technology of the domestic electronic industry to a higher level. If you agree that the joint venture factory is located in the United States, I think there must be no opinion from the headquarters. Will you agree to cooperate Is the factory located in the United States? "

Zhang Ke smiled and asked sincerely, "how can Ti headquarters have more confidence in each other's cooperation?" He just hopes to tear a hole from here. Zhang Ke's direction for Aida electronic design is to focus on the electronic industry. More accurately, the future electronic digital products must not only stay at the level of the whole machine assembler, which will never get rid of the vicious circle of vicious competition and self killing.

Why is IDA electronics not afraid of Kewang's provocation this time? It's only a secondary reason why he can get the decoding board components from TI company at the agreed price. What makes Zhang Ke more confident is that he has already mastered a new generation of products with superior performance. Zhang Ke didn't pay attention to Kewang, but ADA electronics has always stayed at the level of machine assemblers and wants to compete with overseas electronics manufacturing giants such as Philips, Hitachi and Samsung. It's just a joke.

Chen Xinsheng said: "IDA's performance in this year is amazing and has impressed those people in the headquarters. I heard that the chairman of Philips intends to invite you to visit their headquarters in the Netherlands. I met Zhang Yaping last time. He said that if you go to the Netherlands, Philips is expected to receive you according to the general standard of treatment..."

"Of course, there are not many Philips global customers with annual orders of $150 million." Zhang Ke smiled.

"I believe this is the second. I believe IDA's performance in this year is admired by those Dutch. Zhang Yaping will arrive in Beijing tomorrow. You may feel more fulfilled from his mouth," Chen Xinsheng said with a smile, "If IDA electronics can still maintain the glory of the past year in the next period of time, I think I have more reasons to convince those people in the headquarters to agree to cooperate more widely with IDA..."

"Does Chen Xinsheng encourage us to win next year's CCTV Standard King?" after dinner, we separated from Chen Xinsheng in Sanlitun. Su Jindong asked Zhang Ke in the car.

"Do you mean his sentence 'looking forward to IDA's glory in the past year'?" Zhang que asked Su Jindong.

"Yes!"

"If Aida electronics does this, others will think that Aida's success will largely depend on the hype of CCTV's standard King concept by domestic media," Zhang Ke smiled, "Chen Xinsheng will probably think so. I think Chen Xinsheng may have some reflection on CCTV's standard King phenomenon. Maybe he shouldn't ask us so low. Of course, IDA electronics should have more drastic means to move their hearts."

Zhang Ke felt good. Xie Wanqing and Xu Si listened and laughed. Liu Minghui pulled people to Kewang, which was a loss to IDA. But only these people in the car and Ding Huai really knew Zhang Ke's intention. Zhang Ke didn't worry too much about the problem of CCTV Standard King. He just thought: not only what to say, since Chen Xinsheng opened his mouth, he established a joint venture movement There are certain things about the factory.

Zhang Ke turned his head and looked at Wanqing and Xu Si next to them and asked them, "if Zhang Yaping made an invitation on behalf of Philips Netherlands headquarters tomorrow, are you interested in going to the Netherlands?" In the past, Philips invited the boss of aido electric to visit the headquarters in the Netherlands and received him with presidential treatment. Zhang Ke didn't think Chen Xinsheng was hearsay.

"If I had an excuse..." Xu Si stalled. Yuexiu (Hong Kong) had no direct or indirect trade with Philips.

Xie Wanqing also shook her head, smiled and said, "where is that time?"

Seeing that they were like this, Zhang Ke was also lack of interest and said to Su Jindong, "if Zhang Yaping makes an invitation, take your wife and daughter to play."

"There's no shadow. Who's heard from Philips?" Su Jindong just thought Zhang Ke was joking. "We just want to make a movement. I don't know what Philips will think after knowing it?"

"What do you think? Philips can't block us from technology, and Sony's current movement factory can fully provide sufficient high-quality and reliable movement. They want to maintain monopoly profits. Can't they let others find another way?"

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