Chapter 432

Almost at the beginning of the advertising and investment promotion conference, I haven't seen anyone from Zhang Ke. Xie Jiannan was absent-minded when answering reporters' questions. The reporter also felt quite confused about this. Some people kept running out to see it, and some reporters reluctantly gave up. They went to the venue first so as not to miss the opening of the investment promotion conference. Finally, only the reporters of the two newspapers remained in place to ask about the details of Liu Minghui's jump from Aida electronics to Kewang electric appliance, but their mind was obviously left at the entrance of the lobby.

When Xie Jiannan was about to ask Liu Minghui in a low voice, he saw that Su Jindong and Liu Haiyan, the manager of the brand operation Department of IDA electronics, and Zhao Haizhou, the deputy director of the marketing center of IDA electronics, were late. There were not many reporters left in the lobby, and no one stared at the registration and license change office. Only when Su Jindong and them walked over did a reporter react, He vaguely remembered Su Jindong's serious appearance in the media. After catching up, Su Jindong stopped and pointed to his watch, indicating that it was almost the opening time, and said, "if there is any visit, can we wait until the end of the investment promotion conference?"

Although these reporters expressed understanding and followed them to the venue, they still missed the opportunity to ask questions. While waiting for the elevator, a reporter asked: "what does Su always think of Mr. Liu Minghui, the head of your company's marketing department, when he changes jobs to a competitive company at this key point?"

Su Jindong looked back. Xie Jiannan also wanted to know how he would answer the media. At this time, the elevator door opened. Su Jindong walked into the elevator door with the reporter. Xie Jiannan had the impulse to pry the elevator door open. He wanted to know how much Zhang Ke and his Aida electronic management reacted to this.

"Let's go?" Chen Jing took Xie Jiannan's arm. She also wondered why Zhang Ke, Xie Wanqing and Xu Si didn't appear.

"Zhang Ke, don't they participate?" Zhao Siming couldn't hide his mind. Before he knew the local truth of the matter, he hated and feared Zhang Ke. After knowing some truth from Xie Jiannan's mouth, it was difficult to describe the impact and shock in his heart. At least he didn't hate so deeply. This is a very strange state of mind. Maybe he thought he was bullied by Zhang Ke, It's not a great shame.

"Zhang Ke," Xie Jiannan chewed the name, "he is a poisonous snake hidden in the shadow. Manipulating others behind his back seems to be his greatest pleasure. His appearance may not be possible. I think he won't miss it..."

Before Xie Jiannan finished his sentence, Zhang Ke appeared. Zhang Ke, Ding Huai, Xie Wanqing and Xu Si didn't take out their invitations and other certificates to change their cards at the front desk registration office. Instead, they took out their badges and hung them on their chest and walked in through the guards outside the hall.

Xie Jiannan couldn't see what the badges were. He thought they should be special guests. Having these badges shows that they had contact with CCTV before. This is also the privilege that the last CCTV advertising King enterprise should enjoy.

"Are you still here?" Zhang Ke deliberately dragged it to the end. Considering that some reporters might wait in the lobby and ask Su Jindong to lead the reporters away first - Su Jindong, who were even the official representatives of Aida electronics, walked into the hall. Unexpectedly, Xie Jiannan, Chen Jing, Liu Minghui and other Kewang electrical appliances have not gone to the meeting, "Won't you just be here for an interview?"

When Xie Jiannan saw Zhang Ke's eyes turned to Liu Minghui, he thought: even if there is resentment, it should be.

Liu Minghui has been exhausted by the reporter's questioning difficulties. No matter how he defends himself, he can't wash away the suspicion that he betrayed ADA at the critical moment. He can't deny this in his heart, which makes it more difficult for him to face Zhang Ke.

If he has any experience superior to others in marketing and channel construction, he almost learned from Zhang Ke.

Acting for Ericsson mobile phone and not to mention, Zhang Ke personally drew up plans, promoted people to implement them, and analyzed the effects after implementation in the early stage of market publicity of IDA electronics. Zhang Ke has a sentence that can well describe the heart of advertisers: "we should be as stingy as possible about every penny of advertising investment, and we should take out every penny of advertising as much as possible..." This is often not recognized by the marketing elites of this era. Even if they do, there is no effective way to control it.

Liu Minghui, the head office of the marketing department, has no confidence to pull away, because the staff of the Department worship Zhang Ke almost blindly. Even if Liu Minghui changes jobs, he doesn't think anyone in China will be better than Zhang Ke's innate talent.

Of course, Liu Minghui will not truthfully tell Xie Jiannan all these things. It is impossible not to properly raise himself when jumping into his new club and turn some amazing ideas like Zhang Ke's genius into collective wisdom, which is more in line with his personal interests.

Zhang Ke's image to the outside world was originally a high-profile dandy driving a sports car and doing nothing.

It's embarrassing to meet the previous boss anyway, but Liu Minghui's performance today really lacks the magnanimity of a big general. Xie Jiannan didn't like him at all. He can directly guide the operation of the marketing department through Chen Jing, but he won't show his dissatisfaction on his face. Zhang Ke is very gracious. Please take the elevator to the meeting place together.

"Let's take the stairs!" Zhang Ke ignored Xie Jiannan's superfluous goodwill and went up the stairs with Ding Huai, Xie Wanqing and Xu Sizhen. The venue was on the third floor, not on the 30th floor.

"It seems that they are angry." Xie Jiannan spread his head senselessly. In front of Chen Jing, he should show his due bearing.

Chen Jing frowned and seemed to feel that Zhang Ke's capacity was not grand enough.

At the entrance of the venue, Su Jindong, three people were blocked by reporters waiting outside the venue. CCTV staff are trying to separate the reporters so that Su Jindong, three people can enter the venue smoothly. Naturally, they are also the focus of attention in the venue. In particular, representatives of several enterprises interested in competing for the title of CCTV next year can't help standing up.

Except CCTV's own reporters can enter the venue, journalists from other newspapers, television stations and other media can only wait for news outside the venue.

Zhang Ke, Ding Huai, Xie Wanqing and Xu Si climbed up the stairs. Xie Jiannan and they were entering the venue. The reporter didn't rush up to stop them. However, some reporters couldn't help raising their cameras to capture them when they saw this side.

In 1996, the Internet was not widely known, and photos without news value could not be published in the media. They were taken by these photographers. Who made Xu si so outstanding?

The layout of the venue is very different from that of last year, which is the position of the podium and the high platform used for bidding.

Unlike last year, this year CCTV took out all the advertising resources in prime time for bidding, while last year it only took out the 65 second prime time advertising period between news broadcast and weather forecast for bidding.

Of course, the most valuable and expected by many manufacturers is the 65 second prime advertising period between news broadcast and weather forecast. Even those manufacturers who do not have the strength to compete in this part of prime advertising period also have the mentality of watching a good play.

This part of the prime advertising period is divided into 13 5-second advertisements, of which the first 5-second advertisement is the standard King advertisement. The competition in these 13 Golden advertising periods is different from the complete dark bidding method last year. This year, the combination of open bidding and dark bidding will be adopted. The manufacturers who intend to participate in the competition at the venue will first write their quotations in the envelope, and the 40 manufacturers with the highest quotations will participate in the open bidding stage.

Of course, it is necessary for the atmosphere of the venue to stir up. CCTV's advertising information department first broadcast an advertising film on Aida electronics to introduce the miraculous market achievements of Aida electronics after it achieved the standard King of CCTV. Tan Xisong and Su Jindong, directors of CCTV's advertising information department, spoke on behalf of CCTV and Aida electronics respectively to open this CCTV advertising investment promotion conference.

The first is the competition for the most valuable advertising period between news broadcast and weather forecast, so that the price of secondary prime advertising period can rise, and the manufacturers are not afraid to have spare power.

CCTV requires that there are no more than three manufacturers in the same industry. In other words, there are no more than nine manufacturers in the same industry entering the open bidding stage. This is also the requirement for the balanced distribution of CCTV's advertising resources in various industries, so as to avoid these 13 advertisements being robbed by DVD player manufacturers.

In the first stage, there was a sense of calm in the dark bidding quotation, but it was only necessary to circle 40 shortlisted manufacturers. Tan Xisong reported a shortlisted quotation of 18.88 million. Since 12 of the first 40 shortlisted manufacturers were DVD player manufacturers, it was necessary to eliminate three DVD player manufacturers and determine that the shortlisted quotation of DVD player manufacturers was 26.88 million, From the unsuccessful manufacturers, the three with the highest quotation were selected.

The specific quotation of 40 manufacturers was not announced, and the quotation in the dark bidding stage was only to determine the finalists.

As a result, the final shortlisted price is 16.68 million. The DVD player industry is not only the most shortlisted nine, but also the lowest shortlisted price is 10 million higher than others. As predicted by the media in advance, CCTV's advertising investment promotion conference this year is a grand event for DVD player manufacturers.

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